Covid-19 Marketing Strategy - March, 2020
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This is the plan SkillPath Seminars used to promote live/recorded webinars in the early days of Covid-19. The first page is the overall plan, and the additional pages show examples of the completed work... I led the team responsible for planning and executing this successful strategy.
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manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
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co-ordinate and to control".
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In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
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perform efficiently and effectively towards the attainment of group goals".
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operations of an organisation in realising of established aim
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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Learn more about affiliate marketing as a beginner
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Efficient Website Management for Digital Marketing Pros
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Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Covid-19 Marketing Strategy - March, 2020
- 1. Custom Web Lander Remote Workers Webinar page HR/Legal Webinar page Crisis Mgmt Webinar page Remote Workers Email Enterprise Solutions Promo Email Paid Search Ads Display Ads PR newswire Media pitch Local/nat media list Thought Leadership 4 Blog posts Website Modal Window HR/Legal Email Send Mar. 9 Crisis Mgmt Email Public Email Smart Block Organic Facebook Posts Organic LinkedIn Posts Organic Instagram Posts Organic Twitter Posts Organic YouTube Posts Week 1: 8-10 Posts Week 2: 5 posts Week 1: 8-10 Posts Week 2: 5 posts Week 1: 8-10 Posts Week 2: 5 posts Week 1: 5 per day for 2 weeks 1 per week for 2 weeks STAR12 Remote Workers Webinar page STAR12 HR/Legal Webinar page STAR12 Crisis Mgmt Webinar page STAR12 HR/Legal Email Remote Workers REC Webcast (V909) Automated In Progress Complete New front/back HR/Legal REC Webcast(V911) Automated Crisis Mgmt REC Webcast (V910) Automated HR/Legal LIVE Webcast(V911) Wed., Mar. 11 @10:00 Crisis Mgmt LIVE Webcast (V910) Thurs., Mar. 12 @10:00 Start date: Thurs., Mar. 12 2 Week Run Daily @ 10:00 and 3:00 Start date: Thurs., Mar. 12 2 Week Run Daily @ 10:00 and 3:00 Start date: Fri., Mar. 13 2 Week Run Daily @ 10:00 and 3:00 LinkedIn Ads
- 3. SkillPath Webinar Pages Three total
- 8. Email : ES
- 10. STAR12 Webinar Pages Three total
- 11. Press Release
- 12. Display Ads
- 13. Paid Search
- 14. LinkedIn Ads
- 15. Pop-Up Modal Window for homepage First visit only, after 3 seconds on page
- 16. Organic Facebook Posts Organic LinkedIn Posts Organic Instagram Posts Organic Twitter Posts Organic YouTube Posts Mon. Mar. 9 Tues. Wed. Thurs. Fri. Mon. Tues. Wed. Thurs. Fri. Mar. 20 Max Video 1 Max Video 2 Max Video 3 Max Video 4 Max Video 5 Max Video 6 Managing Remote Workers SkillTip Video 1 Managing Remote Workers SkillTip Video 2 1. Max Video 1 2. Blog 1 3. Announcing - CTA to lander 4. Crisis 5. Remote 6. Legal 1. Max Video 2 2. Crisis 3. Remote 4. Legal 5. CTA to Lander 1. Max Video 3 2. Blog 2 3. Crisis 4.Remote 5. Legal 1. Max Video 4 2. Crisis 3. Remote 4. Legal 5. CTA to Lander 1. Max Video 3 2. Blog 3 3. Crisis 4.Remote 5. Legal 1. Max Video 1 2. Announcing - CTA to lander 1. Max Video 2 2. Remote Workers 1. Max Video 3 2. Crisis MGMT 1. Max Video 4 2. Legal 1. Max Video 5 2. CTA to Lander 1. Infographic CTA to Crisis 1. Infographic CTA to Legal 1. Infographic CTA to Remote 1. CTA to Lander 1. CTA to Lander 1. Max Video 1 2. Announcing - CTA to lander 1. Max Video 2 2. HR/Legal 1. Max Video 3 2. Remote Workers 1. Max Video 4 2. Crisis MGMT 1. Max Video 5 2. CTA to Lander 1. Infographic CTA to Remote 1. Infographic CTA to Crisis 1. Infographic CTA to Legal 1. News article – CTA to Lander 1. CTA to Lander 1. Max Video 1 2. Announcing - CTA to lander 1. Max Video 2 2. Crisis MGMT 1. Max Video 3 2. Legal 1. Max Video 4 2. Remote Workers 1. Max Video 5 2. CTA to Lander 1. Infographic CTA to Legal 1. Infographic CTA to Remote 1. Infographic CTA to Crisis 1. News article – CTA to Lander 1. CTA to Lander 1. Max Video 6 2. Crisis 3. Remote 4. Legal 5. CTA to Lander 1. Max Video 3 2. Blog 4 3. Crisis 4.Remote 5. Legal 1. MRW Video 2 2. Crisis 3. Remote 4. Legal 5. CTA to Lander 1. CTA to lander 2. Crisis 3. Remote 4. Legal 5. CTA to Lander 1. CTA to lander 2. Crisis 3. Remote 4. Legal 5. CTA to Lander Social Media Plan (Rough)
- 17. Social Media - 123 total posts, 5 channels
- 18. Social Media Videos 10+ Total
- 19. Thought Leadership Blog Posts (3 Total)
- 20. Crisis Management PPT (V910) 59 Slides
- 21. Crisis Management (V910) Job Aid - 2 pages
- 22. Legal PPT (V911) 84 slides
- 23. Legal (V911) Job Aid - 2 pages
- 24. Remote (V909) New Video Bumpers (PPT already exists)