The document summarizes feedback from test audiences on the 5 most memorable shots from an animatic. It identifies each of the 5 key shots, describes why audiences found them memorable by generating questions, and notes whether the shot was one the creator intended to be memorable. All 5 shots left audiences wanting to know more about the characters and story by raising questions about their emotions, actions and relationships. The most memorable shot showed a girl looking terrified as she was grabbed, generating concern for her safety.

1. 5 KEY IMAGES IN OUR ANIMATIC
Animatic Critical Analysis

2. 5 KEY IMAGES FROM OUR ANIMATIC
After looking through the final draft of our animatic, and consulting some
members of our target audience I have identified 5 key images which
were popular amongst our audience members and considered the
reasons why these 5 shots were the most memorable. I will also state if
any of these shots were the ones I had identified as being what I
wanted our audience to remember most.

3. 5 KEY IMAGES FROM OUR ANIMATIC
•The audience said this was an
interesting shot as it left them
questioning ‘why does he look
annoyed?’ ‘Why is he throwing the
bag?’
• The audience said they thought his
facial expression showed a range of
emotions such as anger and
frustration.
• This was not one of the images I
picked out as a key image, however,
after listening to my audience
members it appears to be effective
because of the character’s emotions
so I will consider how Connor
projects these through the actual
trailer.

4. 5 KEY IMAGES FROM OUR ANIMATIC
•This shot again raised questions
about the two characters. A lot of
audience members wanted to know
what the female character had
seen, where the male character
was taking her, and why had she
agreed to go along with him.
• Again this was not an image I
picked out as a key image,
however, I can see why it would
stay with the audience as it does
create a sense of code of enigma.

5. 5 KEY IMAGES FROM OUR ANIMATIC
• This was one of the more
popular images amongst the
audience members I targeted.
• A lot of people said that the
character’s facial expression
made him look vulnerable and
wanted to know what was
making him scared.
• Other audience members
believed he looked angry or
concerned and wanted to know
what he had witnessed to cause
him to react in this way.
• This was one of the shots
which I felt would be a key shot
as it would leave the audience
questioning what had happened
and what he was yelling about.

6. 5 KEY IMAGES FROM OUR ANIMATIC
• This was again a very popular
shot with our audience
members.
• A number of audience
members wanted to know what
the boy planned to do, a few
said it looked as though he was
going to be violent toward the
female.
• Others believed he was simply
telling her to be quiet and
wanted to know what they were
both hiding from.
• A number of people said this
shot stuck with them as they
wanted to know why the female
character was being silenced.
• This was again a key shot for
me as I think it helps to establish
that there could be a relationship
between the two characters, but

7. 5 KEY IMAGES FROM OUR ANIMATIC
• This was the most
memorable shot amongst my
audience members.
• It left them with a number of
questions regarding the girl’s
safety, who was grabbing her?
Why was the person grabbing
her? Was she going to be
okay?
• A number of audience
members also said that the
facial expression of the girl
also stuck in their heads as
she looked completely terrified
and they felt concern for the
female, as she appeared
vulnerable at this point.
•This was again one of my key images, I feel
that this is probably the most important shot in
our animatic, as it is the turning point, creating
a break in equilibrium.