The document summarizes feedback from test audiences on 5 key shots from an animatic for a film trailer. Shot 1, which depicted a fight scene, was the most memorable and tense. Shot 2 confused viewers about the character in a lab coat. Shot 3 raised questions but felt out of place without dialogue. Shot 4 helped viewers relate to a character. Shot 5 left the strongest impression and unease, as intended, and will be impactful in the final trailer.

1. 5 K E Y I M A G E S F R O M T H E A N I M AT I C
ANIMATIC CRITICAL
ANALYSIS
5 Key Images From The Animatic

2. After completing the final draft of my animatic I consulted with a few
members of my target audience I have identified the five images that
stand out most to my audience and why they remember them. I’m also
going to talk about if they were the same images I wanted them to
recall after watching the animatic.

3. SHOT ONE
• This shot raised a lot of
questions to my audience and
they wanted to know more about
why they were fighting.
• They also said that it made an
impact as it was the most action
and of gripping part of the
animatic.
• This was a part of the animatic
that I wanted my audience to
remember. I wanted to this to
feel tense to my audience and
they said this was achieved.

4. SHOT TWO
• This confused my audience as they didn’t
understand why the character was on the
screen and what could only be assumed as
being watched.
• They wanted to know more about this and
what the white lab coat represented, it
wasn’t clear that they were scientists.
• This was a part of the animatic that I
wanted my audience to raise questions
about and when filming the real trailer the
mis-en-scene features in this room need to
be focused on.

5. SHOT THREE
• Like I wanted it to this picture
made my audience question
what was going on.
• However, they said it felt out
of place and the need for
dialogue to explain both this
shot and narrative was really
vital in understating the clips.

6. SHOT FOUR
• My audience said this shot was interesting
as it portrayed more of the personality of
the character, which helps if they are to
relate with them on screen.
• This wasn’t a shot I was expecting them to
say, however my audience liked this
character and the more darker side he
portrayed so in the real cut of the trailer I
feel it will be important to express his
character on screen.

7. SHOT FIVE
• My audience said this shot
stuck in their head the
most as it made them feel
almost uncomfortable,
uneasy. “What’s going on?”
• This was definitely a shot I
wanted them to remember
and I want this shit to have
a big impact in the final
trailer.