Did you know that 96% of consumers focus on visual appearance of a product before buying it? This SlideShare series will cover information about marketing and colors. Part 1 of 4 includes statistics to color schemes and more.

1. THE WORLD OF COLORS:
Facts about colors and how to use them.

2. TABLE OF CONTENTS:
Page Title: Page Number:
I. Colors & Marketing 3
A. Facts & Statistics 4
B. Color Based on Gender &
Shoppers
19
C. How to Use Color 24
II. Color Profiles 30
A. Color Profile: Black 31
B. Color Profile: Blue 37
C. Color Profile: Green 43
D. Color Profile: Orange 49
E. Color Profile: Purple 55
Page Title: Page Number:
F. Color Profile: Red 61
G. Color Profile: White 67
H. Color Profile: Yellow 73
I. Color Profile: Others 79
III. Color Symbolism Around the World 86
A. Color Symbolism: China 87
B. Color Symbolism: India 106
C. Color Symbolism: Japan 120
IV. Company Profiles 129
V. The World of Color: Overall 140
VI. Work Cited 144

3. COLOR & MARKETING:
STATISTICS-
3%1%
96%
Look at Texture of Product
Decide on Product on Smell or Sound
Buyers Focus on Visual Apperance
When
Buying a
Product:
Compiled By author from: digitalinformationworld.com

4. COLOR & MARKETING:
STATISTICS-
Yes, 52.0%
No, 48.0%
Won't Return Because they Dislike Aesthetic:
Yes, 80.0%
No, 20.0%
Color Responsible for Brand Recognition:
Compiled By author from: digitalinformationworld.com

5. COLOR & MARKETING:
STATISTICS-
Compiled By author from: assets.econsultancy.com
Yes, 84.7%
No, 15.3%
Consumers Judge a Product or Brand Based on Color:
90 Seconds is all it
takes for consumers
to judge a product

6. COLOR & MARKETING:
STATISTICS-
Red
28%
Blue
32%
Black or
Grayscale
27%
Yellow or Gold
13%
COLORS COMPANIES ARE USING MOST:
Compiled By author from: blog.marketo.com/
95% of Companies
use one or two
colors
5% use more than
two colors

7. COLOR & MARKETING:
STATISTICS-
Five Most Popular Brand Colors:
Blue Black Red Yellow Orange
No.
1
No.
2
No.
3
No.
4
No.
5
Compiled By author from: assets.econsultancy.com

8. COLOR & MARKETING:
STATISTICS-
57%
14%
9%
7%
5%
3%
2%
2% 1%
Favorite Colors for Men:
Blue
Green
Black
Red
Orange
Grey
White
Brown
Yellow
Compiled By author from: assets.econsultancy.com
35%
23%
14%
9%
6%
3%
3%
1% 1%
Favorite Colors for Women:
Blue
Purple
Green
Red
Black
Yellow
Brown
White
Grey

9. COLOR & MARKETING:
STATISTICS-
27%
22%
22%
13%
5%
5%
2%
2%
1% 1%
Least Favorite Colors for Men:
Brown
Purple
Orange
Yellow
White
Grey
Red
Green
Blue
Black
Compiled By author from: assets.econsultancy.com
33%
20%
17%
13%
8%
6%
3%
Least Favorite Colors for Women:
Orange
Brown
Grey
Yellow
Purple
Green
White

10. COLOR & MARKETING:
STATISTICS-
Compiled By author from: blog.kissmetrics.com
Orange, 26.0%
Yellow, 22.0%
Brown,
13.0%
Red, 9.0%
White, 9.0%
Grey, 8.0%
Green, 6.0%
Purple, 4.0%
Black, 2.0%Blue , 1.0%
Colors that Seem Cheap or Inexpressive:
Orange
Yellow
Brown
Red
White
Grey
Green
Purple
26% of consumers
find orange to be a
cheap color for a
product

11. COLOR & MARKETING:
STATISTICS-
Business Believe that Color:
Presents an image
of impressive
quality
92%
Can attract new
customers
90%
Aids in consumer
remembrance
90%
Makes them
appear more
successful
83%
Gives them a
competitive edge
81%
Makes their
business seem
larger to clients
76%
Compiled By author from: visualistan.com

12. COLOR & MARKETING:
WORD ASSOCIATION-
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Courage
Fun
High Quality
Security
Trust
Color Word Association:
Black Blue Green Grey Orange Purple Red White Yellow
Compiled By author from: coschedule.com

13. COLOR & MARKETING:
GENDER PROFILE-WomenPrefer:
Soft Colors
No Achromatic Colors
Tints
MenPrefer:
Bright Colors
Achromatic Colors
Shades
Which are: soft,
youthful & soothing
Which are: deep,
powerful &
mysterious
Compiled By author from: blog.kissmetrics.com

14. COLOR & MARKETING:
SHOPPER PROFILE-
Impulse Shoppers
Attracted by:
Red
Orange
Black
Royal
Blue
Fast Food
Sales
Outlet
Malls
Venues:
Compiled By author from: pamorama.net/

15. COLOR & MARKETING:
SHOPPER PROFILE-
Shoppers on a
Budget Attracted by:
Navy
Blue
Teal
Banks
Larger
Stores
Venues:
Compiled By author from: pamorama.net/

16. COLOR & MARKETING:
SHOPPER PROFILE-
Traditional Buyers
Attracted by:
Pink
Sky
Blue
Rose
Clothing
Stores
Venues:
Compiled By author from: pamorama.net/

17. COLOR & MARKETING:
HOW TO CHOOSE A COLOR-
Understand target
audience
Consider audiences
responses to colors
• The colors must appeal to
the consumer to get them to
buy the product
These factors impact
your audiences
preferences in colors
• Age, Class, Gender & Trends
Compiled By author from: writeontrack.ie

18. COLOR & MARKETING:
HOW TO CHOOSE A COLOR-
The choice of color is more than just a personal preference
It matters what color choice you make for your brand and logo
Your audience will feel differently because of the color combination you choose
Compiled By author from: writeontrack.ie

19. COLOR & MARKETING:
HOW TO USE CONTRAST-
Choosing Contrast:
By using complementary
colors an area on a product
becomes easier to read
Having the item be the
brightest element of an ad
reduces eyestrain by
focusing user’s attention
Lack of contrast between
item and background will
strain the user’s eyes
Best practice is usually to
choose a very light for the
background and dark color
for the item or text or vice
versa
Compiled By author from: digitalinformationworld.com

20. COLOR & MARKETING:
HOW TO USE VIBRANCY-
Adjusting Vibrancy:
Choosing brighter colors
lead to users feeling more
energetic
A more positive feeling
results in a better response
or reactions from users
Using neutral or a darker
color scheme can relax the
consumer
Darker colors are used if
the product is heavy in
information and the reader
needs to process it
Compiled By author from: digitalinformationworld.com

21. COLOR & MARKETING:
COLOR SCHEMES-
Monochromatic:
•A single color in various shades and hues
•Easy on the eye and used online
•Use if you want a sleek and minimalistic look
for your product
Complementary:
•Two colors from opposite ends of the color
wheel
•Pleasing to the eye and more common in
print media
•Use if you want a wider range of colors for
your product
Triple Color Scheme:
•Three colors equally spaced on the color
wheel
•Gives a harmonious effect and used by web
designers
•Use if you want a bolder effect for your
product
Compiled By author from: digitalinformationworld.com

22. WORK CITED:
• "Color Psychology In Marketing: The Complete Guide [Free Download]." CoSchedule Blog The Ultimate Guide To Using Color Psychology In Marketing Free Color Schemes Comments. N.p., 2016. Web. 05 July 2016.
<http://coschedule.com/blog/color-psychology-marketing/>.
• "Color Symbolism in Hinduism." WOU.edu. WOU, n.d. Web. 5 July 2016. PDF <http://www.wou.edu/wp/exhibits/files/2015/07/hinduism.pdf>.
• "Cultural Color." Empowered By Color. N.p., n.d. Web. 05 July 2016. <http://www.empower-yourself-with-color-psychology.com/cultural-color.html>.
• "Guide to the Countries of the World :: Nations Online Project." Your Guide to the World. N.p., n.d. Web. 05 July 2016. <http://www.nationsonline.org/>.
• "How Colors Influence People: The Psychology Of Color In Business Marketing." How Colors Influence People: The Psychology Of Color In Business Marketing. N.p., n.d. Web. 05 July
2016.<http://www.digitalinformationworld.com/2013/08/how-colors-influence-people-psychology.html>.
• "Infographic : What Your Web Design Says About You." Designzzz. N.p., 2011. Web. 05 July 2016.<http://www.designzzz.com/infographic-what-your-web-design-says-about-you/>.
• "India | A Country of Symbolic Colors." Sensational Color. N.p., 2007. Web. 05 July 2016.<http://www.sensationalcolor.com/color-meaning/color-around-the-world/india-country-symbolic-colors-1935#.V2Ge-rsrKM9>.
• "Japan: It's Better in Color - Tofugu." Tofugu. 2012. Web. 01 Mar. 2016. <http://www.tofugu.com/2012/06/28/japan-its-better-in-color/>.
• "Japanese Colors Vocabulary - Learn Japanese Colors Vocabulary." About.com Education. Web. 01 Mar. 2016. <http://japanese.about.com/od/japanesevocabulary/a/Colors.htm>.
• Marie. "What Does Your Colour Choice Say about Your Brand?" Writeontrack.ie. N.p., 21 Mar. 2012. Web. 5 July 2016.<http://www.writeontrack.ie/branding/what-does-your-colour-choice-say-about-your-brand/>.
• Mathers, Cassandra. "What Is the Meaning of Color in Japanese Culture?" EHow. Demand Media. Web. 01 Mar. 2016. <http://www.ehow.com/about_6658499_meaning-color-japanese-culture_.html>.
• "Power of Color #infographic." ~ Visualistan. N.p., n.d. Web. 05 July 2016.<http://www.visualistan.com/2014/06/the-power-of-color-infographic.html>.
• "Psychology of Colors in Marketing - BrandonGaille.com." BrandonGaillecom. N.p., n.d. Web. 05 July 2016.<http://brandongaille.com/psychology-colors-marketing/>.
• "Psychology of Colour in Marketing and Branding." Econsultancy. Econsultancy, n.d. Web. 5 July 2016. Infographic
4imprint<https://assets.econsultancy.com/images/0007/2375/4imprint_Colour_IG_NCTA.jpeg>.
• "Role of Color in Marketing | Pamorama." Pamorama. N.p., 2013. Web. 05 July 2016.<http://pamorama.net/2013/04/21/the-role-of-color-in-marketing-infographics/>.
• "Significance & Meaning of ORANGE Color!" Sanskriti Indian Culture. N.p., 2014. Web. 05 July 2016. <http://www.sanskritimagazine.com/culture/why-orange-color-is-used/>.
• "Significance Of Saffron In Hinduism." Ishta Devata Blog. N.p., 2015. Web. 05 July 2016. <https://www.ishtadevata.com/blog/significance-saffron-hinduism.html>.
• "True Colors Infographic - Breakdown of Color Preferences by Gender." True Colors Infographic - Breakdown of Color Preferences by Gender. N.p., n.d. Web. 05 July 2016.<https://blog.kissmetrics.com/gender-and-color/>.
• "What Brand Colors Say About Your Business – Marketo." Marketo Marketing Blog Best Practices and Thought Leadership. N.p., 2012. Web. 05 July 2016.<http://blog.marketo.com/2012/06/true-colors-what-your-brand-colors-
say-about-your-business.html>.

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PRESENTATION:
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13575 58TH Street North #160
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T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com