Restaurant Management Guide

June ٢٠١۶
Restaurant management
Ver. 00
2

HOSPITALITY
Restaurant management Ver. 00
3June ٢٠١۶

Service
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Fine Dining
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Restaurants
June ٢٠١۶
13

, -:Barbecue
14June ٢٠١۶

, -:Brasserie and bistro
15June ٢٠١۶

, -:Buffet and smörgåsbord
16June ٢٠١۶

, -:Cafe
17June ٢٠١۶

, -:Cafeteria
18June ٢٠١۶

, -:coffee house
19June ٢٠١۶

, -:Destination Restaurant
20June ٢٠١۶

, -:Tabletop cooking Restaurant
21June ٢٠١۶

, -:Mongolian barbecue Restaurant
22June ٢٠١۶

, -:PUB
23June ٢٠١۶

, -:Teppanyaki-style
24June ٢٠١۶

/ ,
Automat Concession stand
Diner
Dining Car
Drive Thru
GreasySpoon
Hot Dog Stand
SandwichBar
TruckStop

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26June ٢٠١۶

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28 Restaurant management
Ver. 00
June ٢٠١۶

' + 0
Ver. 00
June ٢٠١۶

30June ٢٠١۶

2# # 3
31June ٢٠١۶

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32June ٢٠١۶

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33June ٢٠١۶

June ٢٠١۶
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Ver. 00

June ٢٠١۶
35
@ 4 3
Ver. 00

June ٢٠١۶
Ver. 00
36
@ 4 3
‫ﺍﺳﺖ‬ ‫ﺳﺘﺪ‬ ‫ﻭ‬ ‫ﺩﺍﺩ‬ ‫ﻫﺮ‬ ‫ﺩﺭ‬ ‫ﺷﺨﺺ‬ ‫ﻣﻬﻤﺘﺮﻳﻦ‬ ‫ﻣﺸﺘﺮﯼ‬.
‫ﻫﺴﺘﻴﻢ‬ ‫ﻭﺍﺑﺴﺘﻪ‬ ‫ﺍﻭ‬ ‫ﺑﻪ‬ ‫ﻣﺎ‬ ،‫ﻧﻴﺴﺖ‬ ‫ﻭﺍﺑﺴﺘﻪ‬ ‫ﻣﺎ‬ ‫ﺑﻪ‬ ‫ﻣﺸﺘﺮﯼ‬.
‫ﻣﺎﺳﺖ‬ ‫ﻓﻌﺎﻟﻴﺘﻬﺎﯼ‬ ‫ﻫﺪﻑ‬ ‫ﺍﻭ‬ ،‫ﮐﻨﺪ‬ ‫ﻧﻤﯽ‬ ‫ﺩﺧﺎﻟﺖ‬ ‫ﻣﺎ‬ ‫ﮐﺎﺭ‬ ‫ﺩﺭ‬ ‫ﻣﺸﺘﺮﯼ‬.
‫ﮐﻨﺪ‬ ‫ﻣﯽ‬ ‫ﻟﻄﻒ‬ ‫ﻣﺎ‬ ‫ﺑﻪ‬ ،‫ﮐﻨﺪ‬ ‫ﻣﯽ‬ ‫ﺍﻧﺘﺨﺎﺏ‬ ‫ﺭﺍ‬ ‫ﻣﺎ‬ ‫ﻣﺸﺘﺮﯼ‬ ‫ﻭﻗﺘﯽ‬.‫ﻣ‬ ‫ﻭﻗﺘﯽ‬‫ﺑﺮﺍﯼ‬ ‫ﺎ‬
‫ﮐﺎﺭﯼ‬ ‫ﻣﺸﺘﺮﯼ‬)‫ﻟﻄﻔﯽ‬(‫ﮐﻨﻴﻢ‬ ‫ﻣﯽ‬ ‫ﻭﻇﻴﻔﻪ‬ ‫ﺍﻧﺠﺎﻡ‬ ،‫ﮐﻨﻴﻢ‬ ‫ﻣﯽ‬.
‫ﻧﻴﺴﺖ‬ ‫ﺧﻮﺩﯼ‬ ‫ﻏﻴﺮ‬ ‫ﻋﻨﺼﺮ‬ ‫ﻳﮏ‬ ‫ﻣﺎ‬ ‫ﺳﺘﺪ‬ ‫ﻭ‬ ‫ﺩﺍﺩ‬ ‫ﺩﺭ‬ ‫ﻣﺸﺘﺮﯼ‬.
‫ﻣﺎﻧ‬ ‫ﻧﻴﺰ‬ ‫ﺍﻭ‬ ،‫ﻧﻴﺴﺖ‬ ‫ﺑﻴﺠﺎﻥ‬ ‫ﻭ‬ ‫ﺳﺮﺩ‬ ‫ﺁﻣﺎﺭﯼ‬ ‫ﻭ‬ ‫ﺭﻳﺎﺿﯽ‬ ‫ﻋﺪﺩ‬ ‫ﻳﮏ‬ ‫ﻣﺸﺘﺮﯼ‬‫ﻣﺎ‬ ‫ﻨﺪ‬
‫ﻫﺎﺳﺖ‬ ‫ﺍﻧﺪﺍﻡ‬ ‫ﻭ‬ ‫ﺧﻮﻥ‬ ‫ﻭ‬ ‫ﺍﺣﺴﺎﺱ‬ ‫ﺍﺯ‬ ‫ﺍﯼ‬ ‫ﻣﺠﻤﻮﻋﻪ‬.

June ٢٠١۶
Ver. 00
37
@ 4 3
‫ﺩﻫﻴﻢ‬ ‫ﻭﻓﻖ‬ ‫ﺍﻭ‬ ‫ﺑﺎ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﺑﺎﻳﺪ‬ ‫ﻣﺎ‬ ،‫ﺩﻫﺪ‬ ‫ﻭﻓﻖ‬ ‫ﻣﺎ‬ ‫ﺑﺎ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﻧﺒﺎﻳﺪ‬ ‫ﻣﺸﺘﺮﯼ‬.
‫ﺧﻮ‬ ‫ﺑﺎﻳﺪ‬ ‫ﻣﺎ‬ ‫ﻭ‬ ‫ﮔﻮﻳﺪ‬ ‫ﻣﯽ‬ ‫ﻣﺎ‬ ‫ﺑﻪ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﻧﻴﺎﺯ‬ ‫ﮐﻪ‬ ‫ﺍﺳﺖ‬ ‫ﺷﺨﺼﯽ‬ ‫ﻣﺸﺘﺮﯼ‬‫ﺍﻭ‬ ‫ﺍﺳﺘﻪ‬
‫ﮐﻨﻴﻢ‬ ‫ﺗﺎﻣﻴﻦ‬ ‫ﺭﺍ‬.
‫ﺍﺳﺖ‬ ‫ﺧﺪﻣﺎﺕ‬ ‫ﺑﻴﺸﺘﺮﻳﻦ‬ ‫ﻭ‬ ‫ﺗﻮﺟﻬﺎﺕ‬ ‫ﺑﺎﻻﺗﺮﻳﻦ‬ ‫ﺳﺰﺍﻭﺍﺭ‬ ‫ﻣﺸﺘﺮﯼ‬.
‫ﺍﺳﺖ‬ ‫ﺳﺘﺪ‬ ‫ﻭ‬ ‫ﺩﺍﺩ‬ ‫ﻫﺮ‬ ‫ﺣﻴﺎﺕ‬ ‫ﺁﺏ‬ ‫ﻣﺸﺘﺮﯼ‬.
‫ﻏ‬ ‫ﻣﺎ‬ ‫ﮐﺎﺭﮐﻨﺎﻥ‬ ‫ﻭ‬ ‫ﻣﺎ‬ ‫ﺣﻘﻮﻕ‬ ‫ﭘﺮﺩﺍﺧﺖ‬ ،‫ﺑﺎﺷﺪ‬ ‫ﻧﺪﺍﺷﺘﻪ‬ ‫ﻭﺟﻮﺩ‬ ‫ﻣﺸﺘﺮﯼ‬ ‫ﺍﮔﺮ‬‫ﻴﺮ‬
‫ﺷﺪ‬ ‫ﺧﻮﺍﻫﺪ‬ ‫ﻣﻤﮑﻦ‬.

June ٢٠١۶
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June ٢٠١۶ 63

June ٢٠١۶ Restaurant management Ver. 00 64
Customer Relationship Management
Wrap-Up
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‫ﻧﻘﺩی‬ ‫ﻳﺎ‬ ‫ﮔﺭﺩﺵ‬ ‫ﺩﺭ‬ ‫ﺳﺭﻣﺎﻳﻪ‬ ‫ﺩﻭﺭﻩ‬=‫ﻋﻣﻠﻳﺎﺗﯽ‬ ‫ﺩﻭﺭﻩ‬-‫ﺗﺳﻭﻳﻪ‬ ‫ﺩﻭﺭﻩ‬ ‫ﻣﻳﺎﻧﮕﻳﻥ‬
‫ﺗﺟﺎﺭی‬ ‫ﺑﺳﺗﺎﻧﮑﺎﺭﺍﻥ‬
‫ﻋﻣﻠﻳﺎﺗﯽ‬ ‫ﺩﻭﺭﻩ‬=‫ﮐﺎﻻ‬ ‫ﻣﻭﺟﻭﺩی‬ ‫ﺩﻭﺭﻩ‬ ‫ﻣﻳﺎﻧﮕﻳﻥ‬+‫ﻭﺻﻭﻝ‬ ‫ﺩﻭﺭﻩ‬ ‫ﻣﻳﺎﻧﮕﻳﻥ‬
‫ﻣﻁﺎﻟﺑﺎﺕ‬
٣۶۵*‫ﺗﺟﺎﺭی‬ ‫ﺑﺩﻫﮑﺎﺭﺍﻥ‬ + ٣۶۵* ‫ﮐﺎﻻ‬ ‫ﻋﻣﻠﻳﺎﺗﯽ=ﻣﻭﺟﻭی‬ ‫ﺩﻭﺭﻩ‬
‫ﻓﺭﻭﺵ‬ ‫ﺷﺩﻩ‬ ‫ﺗﻣﺎﻡ‬ ‫ﻗﻳﻣﺕ‬

4# $)*
FYJF;N ?
EFb (+Z;7# ")EBIT)
c[= " ?d 2&;:
Sales – VC- FC=0
&
Q(P-v)-FC=0

7:
Sales=N ? +
VC=K!" / 3&6/ e $S"))(
FC=] / 3&6/ e $S"))(
Q=N ? ),
P=)- / N ?
V=!? N ? )- / K!" 3&6/
FC=] / 3&6/ e $S"))(

? ; 4 3 Z J" FY N ? ), 4 / 1 "&; = "
4 3 " 7 c!:
)Q=(FC+EBIT)/(p-v)=(FC+EBIT)/(CM$/unit
$CM)2 " !? N ? )- / N ? 2 -.
*FY B FY D , " )/ B ) 3
# Z* gI c[ b (EBIT4 / " c[.

*= h"
! 2 ] / 3&6/ ) 3 i ?10000003&6/ C= &
)- / K!" /5000)- / N ? = &
6500= &.J" 2 D& FYZ
) & $.
4 3 " Z J" ^ = " ? GZm
Q=1000000/(6500-5000)=1000

$H 83 #
gmail.comseifollahy@r.
seifollahy@irantraining.org

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