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Nye toppnivåer !"#$%&(##)*+,#-#$./01$2#34&52$6#7"#7/86586# 90&#:$286252;&82# #
Våkn opp!
«1000» !# nye toppnivåer</8&;#2&$.8=$&140(.8&#>((#4$/8#$2#(8$52# 068# &0(8# 6# 245# 8?%$6506@# $5#$6# $%%(A$62B# $5# ...
TEMA•  !"#$%"&%$($)%*%+(,%%•  --",%(.$($$%/#0&+#*/$%*%12344%•  5$/"#+#*.,0#%/"#%&0#607(#00*0#.0%% –  K/$#8&#%&0C(8=82L...
Hvis du har en merkevare må du beskytte den!
Nye muligheter for domenepiratene !"#$%&"#()&(*+,($#"--+&(.) "#$%&()*+! &1DB&9*%2$%&()*+! ...
Anno 2000
Historien gjentar seg? Veiskille i 2013
Anno 2013
Du kan jo prøve…!@0A0."#-B0C ## #$0A0."#"A)$*".-B0CD# #$0A0."#$0EF-B0CD %$0A0."#&"C*A-B0CD% # #$0...
#1 FOKUSER•  Z8#=852#/8&.9J((8# =8&18/$&868#-# (010=02/868#•  ^&8=2.E8#C840/#-#K/$# 2&86E8&#.J#L#•  71$(#.J#5$258...
"#$%!&(!$)!*+),!•  <$7I49&! – $7*%&%&!!K!/&4$9/&/&!K!>*/-1/&(!•  L$88&2!-$7I4&! – 18-1/&!1%8/&!+*9!M!/&4$9/&/&!•  L$...
-&$!-(.$/(0!1+$(2)%!3456$,! 7-8139!QA&%9!>/1!RS(!+1/!RTUV((!((!&9!8&A(!>*/!/&W4F&9&/K!X29&/!>*/!122&!8*+&%&/&...
#2 Klargjøre ikoner for Sunrise (del 1 av TMCH) :&4$9/&/9N! ]+9/$89N! ^$&%$&/9N! _%%1/6&$8&9!K!#/&4$9/&/9N!8$(...
#3 Trademark Clearing / Varsle (del 2 av TMCH)?20@%$!/$(0$:($(!A!/$)!200$!0(26$BB!`9!8&A*9!>*/!+&/7&-1/&%!...
#4 Noe må ofresC4$)!/$(0$:($(!&(!04(D$($!+$:$@.E!5D.D$(D$FE!6+4%)6!G2!@.$)HF!!c&9!62$/!f&/&!7/&%7&2&/b! –  ,21$7&!8*+&%&A...
#5 Hvilke merkevarer skal prioriteres?3:$/!D(!:%I=($+6$)!2!.2J!6$+60*!N!c#!+M!>*/1%7/&!1-4BC/&2&%!a!#1%&=!-124! – @9D/&9!...
#6 Hvem gjør jobben?d-&+!>C24&/!+&8!F-1!*+!7B&/!$!_0H33N!d-&+!91/!1%-1/!>*/!@#%/$&!A/*&&%N! •  ,21/4BC/&!-1/&+&/7&%&e!...
#7 Skal vi registrere IDN`s?_%9&/%1B*%12&!8*+&%&/!G  H$1I7!9&4%&=((!G  @9/19&4$e!>*/1%7/$%4e!6#8B&=e! F-&+!4BC/!F-1N!G  ...
#6 Skaff deg et matchende budsjett@#%/$&!Y&%41%41-4$mZ!G!`,@n![T!6/1%8!K!oT!#9-1249&!9*AA%$-M&/!K!RR[!k@c!K!UT!k@c!12+(!1-...
-Er du med eller lar du det seile?!!!
2000=2013 /0)&1-2()(33(&)(&)21)34&5) "#$%&(6&&/! `1DB&9*%2$%&(f$4F9! ,-./%&/()2*#8! iEE4**42&(42*612...
OPPSUMMERINGpU!5*7#&/&!a!F1!&%!A21%b!pR!((!@#%/$&N!pV!((!?/18&+1/7!02&1/$%4N!pq!((F-$27&!+&/7&-1/&/!*>/&N!p[!d-&+!91/!1-4B...
VÆR KONGE! -ikke knekt
:`@@k:@`:!?/18&+1/7!02&1/$%4F*#&!"#$8&2$%&n!F=AnKKEEE(9/18&+1/7G)2&1/$%4F*#&()*+!_0H33n!F=AnKK%&E4928($)1%%(*/4!!!3&E2&=&/...
1&(26@)!MB!M:$)6$)!^&44!+&4!4B&/%&!I2!AM!^$%7&8_%! )u2D%;21E(%*!F=AnKK%*(2$%7&8$%()*+KA#6K ?2>!tr!rq!RU!qt!)F/$I1...
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"1000" nye toppnivåer i 2013 - er du klar?

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Få med deg hva som skjer i ICANN, og hvilke beskyttelsesmekanismer som tilbys eiere av merkevarer. Gratis minikurs 20. november kl 0830-0930. Påmelding http://lynxlaw.no/seminar/nye-toppdomener-offensive-og-defensive-grep/

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"1000" nye toppnivåer i 2013 - er du klar?

  1. 1. Nye toppnivåer !"#$%&(##)*+,#-#$./01$2#34&52$6#7"#7/86586# 90&#:$286252;&82# #
  2. 2. Våkn opp!
  3. 3. «1000» !# nye toppnivåer</8&;#2&$.8=$&140(.8&#>((#4$/8#$2#(8$52# 068# &0(8# 6# 245# 8?%$6506@# $5#$6# $%%(A$62B# $5# $6# 0CD8A20&# 0&# $5# $#&8E52&$62F# -#G3HII#5%8A$(#A0J658(#
  4. 4. TEMA•  !"#$%"&%$($)%*%+(,%%•  --",%(.$($$%/#0&+#*/$%*%12344%•  5$/"#+#*.,0#%/"#%&0#607(#00*0#.0%% –  K/$#8&#%&0C(8=82L# –  M(#4520&86#ED862$#58EL# –  K/$#8&#(N566E86L#•  89%:#(6$*60%#;+%*..%*%<98=>8?% –  K/$#=O#D8E#2$#52((6E#2(L# ! !"#$%&()*+(%#,(%-./$(0(1+2/(/&(3/%14&5652%2$4551+27(!
  5. 5. Hvis du har en merkevare må du beskytte den!
  6. 6. Nye muligheter for domenepiratene !"#$%&"#()&(*+,($#"--+&(.) "#$%&()*+! &1DB&9*%2$%&()*+! ,-./%&/(%*! EEE4**42&()*+! 0*)1)*21()*+!! F1//DA*=&/9*/&()*+! 3$-&1(*/4! %$7&E*+&%()*+! 5*/6/#7&//118&9()*+! %$7&GF*A()*+! :*2&;(%*! 4#$%&6&&/()*+! <&%9&2*()*+! H*2E*/28()*+! 71=&&919&%()*+! )F1%&2A&/>#+&()*+! 4/#%8>*()*+! )F1%&2)2*9F$%4()*+! 1/+1%$(%*! $7&1#1()*+! ?&2&9#66$&()*+! AE))*%#2I%4()*+! @A1/7BCA(%*! )*)1)*218/$%7()*+! 1/+1%$6*#IJ#&()*+!
  7. 7. Anno 2000
  8. 8. Historien gjentar seg? Veiskille i 2013
  9. 9. Anno 2013
  10. 10. Du kan jo prøve…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
  11. 11. #1 FOKUSER•  Z8#=852#/8&.9J((8# =8&18/$&868#-# (010=02/868#•  ^&8=2.E8#C840/#-#K/$# 2&86E8&#.J#L#•  71$(#.J#5$258# 628&6$5D06$(2L!!•  # G118#/862""#20E82#EO&#!!!
  12. 12. "#$%!&(!$)!*+),!•  <$7I49&! – $7*%&%&!!K!/&4$9/&/&!K!>*/-1/&(!•  L$88&2!-$7I4&! – 18-1/&!1%8/&!+*9!M!/&4$9/&/&!•  L$%9!-$7I4&! – 21!8&+!4MN!O7*++&/$&22!&22&/!2*B12!&%9#$19P!!
  13. 13. -&$!-(.$/(0!1+$(2)%!3456$,! 7-8139!QA&%9!>/1!RS(!+1/!RTUV((!((!&9!8&A(!>*/!/&W4F&9&/K!X29&/!>*/!122&!8*+&%&/&4(!((!&%!#%/$&9B&%&9&!Y8&2!UZ!((!&%!-1/2$%49B&%&9&!I2!A*9(!7/&%7&%8&!/&4(Y8&2!RZ!((!I26D/!&%!-$!9-$9&2C%$%4!>*/!7*%7(!/&4!$!8&A*9(!!((!>/$-$22$4!>*/!/&W4F&9F1-(!K!A2$79!>*/!?*AA%$-M&/(!((!U[T!!>*/!F-&/9!M/((!;UKVK[!((!R[TGVTT!>*/!9-$9&2C%$%4!
  14. 14. #2 Klargjøre ikoner for Sunrise (del 1 av TMCH) :&4$9/&/9N! ]+9/$89N! ^$&%$&/9N! _%%1/6&$8&9!K!#/&4$9/&/9N!8$(0$:($)!.5!;4(6:($(!/$.!)$<<!4%!0+=(>!
  15. 15. #3 Trademark Clearing / Varsle (del 2 av TMCH)?20@%$!/$(0$:($(!A!/$)!200$!0(26$BB!`9!8&A*9!>*/!+&/7&-1/&%! –  `%!819161&!K!&9!X29&/!*+!122&!8*+&%&C7%18&/!+M! $4B&%%*+(! –  @C7&/&!>M/!&%!18-1/&2!a!9*AA&!$77&b! –  :&W4F&9F1-(!>M/!8*7#+&%91B*%!AM!F-&+!*+!C7&/! ! –  c&2!U!*4!R!&/!$%72(!$!?L0d!/&4(! •  ,21/4BC/&!&$&/71Ae!2$&%e!*+9/$89e!$%%1/6&$8&9!&22&/!/&4(N! •  ?$8!%*7!I2!M!/&4$9/&/&!$!A19&%99D/&9N! •  5*/#%8&/C7&2&!$!A19&%99D/&9!*4!C7%18N!
  16. 16. #4 Noe må ofresC4$)!/$(0$:($(!&(!04(D$($!+$:$@.E!5D.D$(D$FE!6+4%)6!G2!@.$)HF!!c&9!62$/!f&/&!7/&%7&2&/b! –  ,21$7&!8*+&%&A$/19&/(!(! –  ]+7/$-$%4&/e!>&$291-&2&/e!O6/1%8g9B&%&9&/P! –  @B$71%&! •  c$=&271A(Ehe!8$=A/*8#79(Eh! •  c$=6/1%8(#)7e!8$=A/*8#79(#)7!,1%!1%4/$A&!-&8!6/#7!1-!i_j]e!kc:je!8*+9*2&/e!k:@!j/*-$8&/!Y$%%F*28Z(!
  17. 17. #5 Hvilke merkevarer skal prioriteres?3:$/!D(!:%I=($+6$)!2!.2J!6$+60*!N!c#!+M!>*/1%7/&!1-4BC/&2&%!a!#1%&=!-124! – @9D/&9! – c142$4!2&8&/! – L1/7&8B&>&%! – ,HL! – _9!1%-1/2$4l!
  18. 18. #6 Hvem gjør jobben?d-&+!>C24&/!+&8!F-1!*+!7B&/!$!_0H33N!d-&+!91/!1%-1/!>*/!@#%/$&!A/*&&%N! •  ,21/4BC/&!-1/&+&/7&%&e!>C24&!*AA!7*%7#//&/&%8&! C7&/&e!1-721/&/!9-$9&/!K!#721/F&9&/! •  ,*++#%$&/&!+&8!/&4$9/D!K!9*AA%$-M&%&(!d-&+!91/!1%-1/!>*/!?/18&+1/7!02&1/$%4N! •  ,21/4BC/&!8*7e!>C24&!*AA!C7&/&!&9)(!N! •  ,*++#%$&/&!+&8!/&4$9/D!K!9*AA%$-M&%&(!
  19. 19. #7 Skal vi registrere IDN`s?_%9&/%1B*%12&!8*+&%&/!G  H$1I7!9&4%&=((!G  @9/19&4$e!>*/1%7/$%4e!6#8B&=e! F-&+!4BC/!F-1N!G  `/!-$!721/&!>*/!#%/$&e!9/18&+1/7! )2&1/$%4!F*#&!N!
  20. 20. #6 Skaff deg et matchende budsjett@#%/$&!Y&%41%41-4$mZ!G!`,@n![T!6/1%8!K!oT!#9-1249&!9*AA%$-M&/!K!RR[!k@c!K!UT!k@c!12+(!1-4$m!L!HcL!!?/18&+1/7!02&1/$%4!Y?L0dZ!YM/2$4Z!G!`,@n![T!6/1%8!K!oT!#9-1249&!9*AA%$-M&/!K!RR[!k@c!K!UT!k@c!12+(!1-4$m!L!HcL!!Q/2$4!&-12#&/$%4N!!!d-1!7*9&/!8&9!M!$77&!4BC/&!%*&N!
  21. 21. -Er du med eller lar du det seile?!!!
  22. 22. 2000=2013 /0)&1-2()(33(&)(&)21)34&5) "#$%&(6&&/! `1DB&9*%2$%&(f$4F9! ,-./%&/()2*#8! iEE4**42&(42*612! 0*)1)*21()*+A1%D! d1//DA*=&/9*/&(12&! 3$-&1(%&E! 3$7&E*+&%(/#%! 5*/6/#7&//118&9(E&6! %$7&GF*A(14&%)D! :*2&;(42*612! "#$%&6&&/(E*E! <&%9&2*(9&)F! H*2E*/28(F*A! @71=&&919&%(9/#9! 0F1%&2A&/>#+&($9&! "/#%8>*(F*+&! 0F1%&2)2*9F$%4(F*A! H/+1%$(F*A! _7&1#1(&)*! ?&2&9#66$&($%7! jE))*%#2I%4(#)7! @A1/7BCA(8*9! 0*)1)*218/$%7(2$>&! H/+1%$6*#IJ#&(&)#/&!
  23. 23. OPPSUMMERINGpU!5*7#&/&!a!F1!&%!A21%b!pR!((!@#%/$&N!pV!((!?/18&+1/7!02&1/$%4N!pq!((F-$27&!+&/7&-1/&/!*>/&N!p[!d-&+!91/!1-4BC/&2&%!G!>*/1%7/$%4!pS!d-&+!4BC/!B*66&%N!pr!@71s!&9!6#8B&=!*+!+19)F&/!1+6$B*%&%!po!@712!+&/7&-1/&%!6&7D=&!*4M!>*/!_%9&/%1B*%12&!8*+&%&/!Y_c3ZN!
  24. 24. VÆR KONGE! -ikke knekt
  25. 25. :`@@k:@`:!?/18&+1/7!02&1/$%4F*#&!"#$8&2$%&n!F=AnKKEEE(9/18&+1/7G)2&1/$%4F*#&()*+!_0H33n!F=AnKK%&E4928($)1%%(*/4!!!3&E2&=&/n!^D%;21E(%*!!
  26. 26. 1&(26@)!MB!M:$)6$)!^&44!+&4!4B&/%&!I2!AM!^$%7&8_%! )u2D%;21E(%*!F=AnKK%*(2$%7&8$%()*+KA#6K ?2>!tr!rq!RU!qt!)F/$I1%GG-&%&%KVKtRrK6rSK! ?E$=&/n!u0@@-&%&%!!

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