Ipsos MORI Political Monitor - December 2014

1. POLITICAL MONITOR
December 2014
Contacts: Bobby.Duffy@ipsos.com
Gideon.Skinner@ipsos.com
Harry.Carr@ipsos.com
020 7347 3000

2. The economy
Public spending

3. 3
0
10
20
30
40
50
60
70
80
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
Jun-14
Sep-14
Dec-14
Economic Optimism Index
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
Base: 1,012 British adults 18+, 13th -15th December 2014
Source: Ipsos MORI Political Monitor
Improve
Stay the
same
Get worse
Don’t know
Improve Get worse
Stay the same
December 2014
EOI = +5
30%
30%
35%
5%

4. 4
-80
-60
-40
-20
0
20
40
Mar-97
Jun-97
Sep-97
Dec-97
Mar-98
Jun-98
Sep-98
Dec-98
Mar-99
Jun-99
Sep-99
Dec-99
Mar-00
Jun-00
Sep-00
Dec-00
Mar-01
Jun-01
Sep-01
Dec-01
Mar-02
Jun-02
Sep-02
Dec-02
Mar-03
Jun-03
Sep-03
Dec-03
Mar-04
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
Jun-14
Sep-14
Dec-14
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
Base: c.1,000 British adults each month
+28
-46
-56
-48
+23
The Ipsos MORI Economic Optimism Index
Index (get better minus get worse)
-64
Source: Ipsos MORI Political Monitor
+5
+35

5. 5
Who has the best approach to cutting public
spending?
If the Conservative/Labour Party is in government after the next General Election, do you think they would…
…cut spending
too much
…cut spending
too little
…get the balance
about right
Conservatives Labour
26%
26%
27%
35%
10%
57%
Base: 1,012 British adults 18+, 13th -15th December 2014 Source: Ipsos MORI Political Monitor

6. 6
Who has the best approach to cutting public
spending?
Which party, if any, do you think has the best balance between cutting spending to reduce the deficit and not
damaging public services?
Labour 25%
8%
7%
24%
Conservatives
Liberal
Democrats
UKIP
Base: 1,012 British adults 18+, 13th -15th December 2014 Source: Ipsos MORI Political Monitor