Ipsos MORI Political Monitor - August 2014 Release Two

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Ipsos MORI’s latest Economic Optimism Index shows that half the public (51%) believe that general economic condition of the country will improve over the next 12 months. One in five (19%) think the economy will get worse, and a quarter that it will stay the same, giving an Economic Optimism Index (% think get better minus % think will get worse) of +32. This is the second highest in the history of the Index, first started in 1978, beaten only by the record high of +35 in May this year, and is up from +25 in June.

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Ipsos MORI Political Monitor - August 2014 Release Two

  1. 1. POLITICAL MONITOR August 2014 Contacts: Bobby.Duffy@ipsos.com Gideon.Skinner@ipsos.com 020 7347 3000
  2. 2. The economy
  3. 3. 3 0 10 20 30 40 50 60 70 80 Nov-04 Feb-05 May-05 Aug-05 Nov-05 Feb-06 May-06 Aug-06 Nov-06 Feb-07 May-07 Aug-07 Nov-07 Feb-08 May-08 Aug-08 Nov-08 Feb-09 May-09 Aug-09 Nov-09 Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 May-14 Aug-14 Economic Optimism Index Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months? Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 9th – 11th August 2014 Improve Stay the same Get worseImprove Don’t know Get worse Stay the same August 2014 EOI = +32 51% 26% 19% 4%
  4. 4. 4 -80 -60 -40 -20 0 20 40 Nov-97 Feb-98 May-98 Aug-98 Nov-98 Feb-99 May-99 Aug-99 Nov-99 Feb-00 May-00 Aug-00 Nov-00 Feb-01 May-01 Aug-01 Nov-01 Feb-02 May-02 Aug-02 Nov-02 Feb-03 May-03 Aug-03 Nov-03 Feb-04 May-04 Aug-04 Nov-04 Feb-05 May-05 Aug-05 Nov-05 Feb-06 May-06 Aug-06 Nov-06 Feb-07 May-07 Aug-07 Nov-07 Feb-08 May-08 Aug-08 Nov-08 Feb-09 May-09 Aug-09 Nov-09 Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 May-14 Aug-14 Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months? Base: c.1,000 British adults each month +7 -46 -56 -48 +23 The Ipsos MORI Economic Optimism Index Index(getbetterminusgetworse) -64 Source: Ipsos MORI Political Monitor +32
  5. 5. Holidaying with the leaders?
  6. 6. 6 Leaders who voters most want to spend time with on holiday Which one of the following leaders, if any, would you most like to spend time with on holiday? Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 9th – 11th August 2014 40% 15% 15% 26%David Cameron Ed Miliband Nick Clegg None of these
  7. 7. 7 Leaders who voters least want to spend time with on holiday Which one of the following leaders, if any, would you least like to spend time with on holiday? Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 9th – 11th August 2014 9% 18% 37% 28%David Cameron Ed Miliband Nick Clegg None of these
  8. 8. David Cameron’s response to Gaza
  9. 9. 9 David Cameron’s response to the Gaza conflict I now want to ask your views about the recent conflict between Israel and Palestine in Gaza. Which of the following statements is closest to your view about David Cameron’s response to the conflict? Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 9th – 11th August 2014 13% 9% 38% 41% David Cameron should have been more critical of Israel David Cameron should have been more supportive of Israel Don’t know David Cameron has got the balance right between supporting and criticising Israel
  10. 10. The cost of living
  11. 11. 11 Concern about the cost of living I am going to read out some things that some people worry about regarding their personal finances, and I would like you tell me to what extent, if at all, you have worried about each one in the last 2-3 weeks. For each, please tell me if you have worried about them a great deal, a fair amount, a little or not at all. 15 18 17 18 19 16 19 12 12 12 25 26 15 18 26 43 34 51 51 43 You, or someone else in your family losing their job Your ability to pay the bills Your children’s job prospects Interest rates going up more than you or your family can afford % A little % Not at all% A fair amount% A great deal %Don’t know/Not applicable Source: Ipsos MORI Political MonitorBase: 1,003 British adults 18+, 9th – 11th August 2014 October 2011 August 2014 August 2014 August 2014 August 2014
  12. 12. 12 Version 1 | Confidential© Ipsos MORI Paste co- brand logo here Thank you gideon.skinner@ipsos.com | 020 7347 3000 August 2014 © Ipsos MORI

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