Confidence in rising property prices reached its highest level in May 2015 since the inception of the Housing Market Confidence Tracker survey, before relaxing slightly in June (Q2) 2015. House price optimism (the proportion of Britons who expect the average UK property price to rise over the next 12 months, less the proportion who think it will fall) reached +68 around the time of the General Election in May 2015, and has since slipped back to +64 as measured in the June 2015 survey wave.

1. © Ipsos MORI
Paste co-
brand logo
here
Ipsos MORI SlideShare summary of findings & trends
29/06/2015
Q2 2015
Q3 2014

2. © Ipsos MORI
*
House Price Outlook (HPO)
* benchmark given = £196,067 (source: Halifax HPI May 2015)
% mentioning
Q. …Do you think the average property price in the UK will be higher or lower in 12
months time or will it be the same? [respondents given average UK house price*]
3
31
28
7
18
Lower by
15% or
more
Lower
by 10%-
15%
Lower
by 5%-
10%
Lower
but less
than 5%
lower
The
same
Higher
but less
than 5%
higher
Higher
by 5%-
10%
Higher
by 10%-
15%
Higher
by 15%
or more
7
Don’t
know
Lower Higher
* 1
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,960 GB adults 16+, 12-22nd June 2015
3

3. © Ipsos MORI
+9
-2
+7
+19
+15+15
+20
+33
+40
+64+66+65+66
+62
+57
+62
+52
+60
+64
+58
+68
+64
-20
0
20
40
60
80
HPO – balance of % higher minus % lower (+)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? [respondents given average UK house price sourced from Halifax HPI]
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,000-2,000 British adults 16+
House Price Outlook trend

4. © Ipsos MORI
+9
-2
+7
+19+15+15
+20
+33
+40
+64+66+65+66+62
+57
+62
+52
+60+64
+58
+68+ 64
-28
-32
-48
-14
-32
-9 -6
-19
0
+23
+15
+23
+29
+24
+19
+5
+12+11
+21 +21 +26
+16
-60
-40
-20
0
20
40
60
80
HPO
EOI
HPO – balance of % higher minus % lower
EOI – balance of % improve minus % get worse
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Do you think the general economic condition of the country will improve, stay the same, or
get worse over the next 12 months? (EOI)
Source: EOI – Ipsos MORI
(measures in advance of HMCT fieldwork)
HPO and EOI trends
Source: HPO – Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,000-2,000 British adults 16+

5. © Ipsos MORI
+9
-2
+7
+19
+15+15
+20
+33
+40
+64 +66 +65+66
+62
+57
+62
+52
+60
+64
+58
+68
+64
18
13
10
24
15
11 13
21
30
41
51
56 57 53 51
55 52
56 59 56
60 59
-20
0
20
40
60
80
HPO
Selling
sentiment
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for
people in general to sell a property?
HPO and selling sentiment
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Selling sentiment –
% agree good time
to sell
HPO – + balance
of % higher
minus % lower
Base: 1,000-2,000 British adults 16+

6. © Ipsos MORI
‘Higher’ trends
3%
7%
28%
31%
18%
0
5
10
15
20
25
30
35
40
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
% the same
% < 5% higher
% 5 - 10% higher
% > 15% higher
% 10 - 15% higher
Base: 1,000-2,000 British adults 16+

7. © Ipsos MORI
‘Lower’ trends
*%
1%
4%
18%
0
5
10
15
20
25
30
35
40
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
% the same
% < 5% lower
% 5 - 10% lower
% > 15% lower
% 10 - 15% lower
Base: 1,000-2,000 British adults 16+

8. © Ipsos MORI
-80
-60
-40
-20
0
20
40
60
80
Net (±)
Net good time sell
Net good time buy
-43
-63
+18+17
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for
people in general to buy/sell a property?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
-64
+15
-38
+24
-55
+23
-62
+27
Base: 1,000-2,000 British adults 16+
Apr
2011
Oct
2011
Jan
2012
Mar
2012
June
2012
Oct
2012
Dec
2012
+20
-58
+25
-42
Mar
2013
+27
-26
June
2013
Sept
2013
+12
+35
-6
Dec
2013
Buying and selling sentiment
Mar
2014
+24
+25
+34
+25
+5
Jul
2014
+11
+19
Sept
2014
+26
+24
+14
+25
Nov
2014
Dec
2014
+27
+21
Jan
2015
+35
+27
Feb
2015
Mar
2015
+21
+33
+26
+30
Apr
2015
+27
+34
May
2015
+25
+32
June
2015

9. © Ipsos MORI
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy/sell a property?
Good time buy/
good time sell
12% 16%
41%
14%
Buying/selling sentiment combined
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,960 GB adults 16+, 12 June – 22 June
Good time buy/
bad time sell
Bad time buy/
good time sell
Bad time buy/
bad time sell
0 -2 -2 +2
+ change vs May 2015

10. © Ipsos MORI
66%
higher
Regional dimension: house prices
Q. Do you think the average property price in the UK will be higher or lower in 12
months time or will it be the same?
Source: Ipsos MORI for Halifax
69%
higher
GB London
South
England
70%
higher
North
England
82%
higher
Base: 1,960 GB adults 12 June – 22 June 2015, including 306 in London, 273 South England (SE, SW), 596 North England (NW, NE,
Y&H) and 334 in the Midlands.
60%
higher
Midlands
5%
lower
4%
lower
5%
lower
7%
lower3%
lower

11. © Ipsos MORI
50% bad time
Regional buying sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy a property?
Source: Ipsos MORI for Halifax
GB London
South
England
North
England Midlands
22%
bad time
56%
good time 49% good time
37%
bad time23%
bad time
31%
bad time
64%
good time
61%
good time
38%
good time
Base: 1,960 GB adults 12 June – 22 June 2015, including 306 in London, 273 South England (SE, SW), 596 North England (NW, NE,
Y&H) and 334 in the Midlands.

12. © Ipsos MORI
69%
good time
Regional selling sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to sell a property?
Source: Ipsos MORI for Halifax
27%
bad time
GB London
South
England
North
England
Midlands
59%
good time 53%
good time
19%
bad time
30%
bad time
67%
good time
49% good time
32%
bad time
Base: 1,960 GB adults 12 June – 22 June 2015, including 306 in London, 273 South England (SE, SW), 596 North England (NW, NE,
Y&H) and 334 in the Midlands.
19%
bad time

13. © Ipsos MORI
Mortgage and savings interest rates – trend
48%
26%
5%
11%
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
Mortgage interest rates higher Savings account interest rates higher
Mortgage interest rates lower Savings account interest rates lower
Q5a. In 12 months’ time do you think mortgage interest rates will be higher, lower or the same?
Q5b. In 12 months’ time do you think interest rates for savings account rates will be higher, lower
or the same?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 950 – 1,960 All Adults 16+
% mortgage higher
% mortgage lower
% savings higher
% savings lower

14. © Ipsos MORI
55%
47%
35%
33%
17%
14%
10%
9%
9%
3%
3%
2%
Raise deposit
Job security
Rising property prices
Household finances
Availability of mortgages
Concerns - interest rate rises
Shortage of property for sale
Shortage of the right type of property
Fees and costs of buying a house
Level of stamp duty / taxation
Don’t know
Falling property price
Q. Now thinking about the current situation, which 2 or 3 of these, if any, do you
think are the main barriers to people in general being able to buy a property?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Barriers to buying
Change + vs Mar 2015
-6
+3
+1
+1
-2
+2
-1
-3
+1
+2
-4
-1
Base: 976 GB adults 16+, 12 June – 22 June 2015

15. © Ipsos MORI
0
10
20
30
40
50
60
70
% job security % finances % rises in interest rates % rising property prices
% raise enough deposit % mortages % shortage want to live % shortage want to buy
% falling property prices % fees and costs % stamp duty/taxation
10%
Q5. Now thinking about the current situation, which 2 or 3 of these, if any, do you think
are the main barriers to people in general being able to buy a property?
Barriers to buying – trend data
55%
47%
35%
33%
17%
14%
9%
2%
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: c.976 - 2,000 British adults 16+
3%

16. © Ipsos MORI
Paste co-
brand logo
here
ben.marshall@ipsos.com | 020 7347 3461
elizabeth.copp@ipsos.com | 020 7347 3165
29/06/2015© Ipsos MORI
Further information is available here