This is the official company presentation of IoT Analytics GmbH, a leading firm for market insights around the Internet of Things and Industry 4.0 .

1. Company presentation
February 2020

2. Welcome to IoT Analytics
A message from our CEO Knud Lasse Lueth
Dear prospective customer,
IoT Analytics strives to be the most relevant and highest quality market research provider for the Internet of
Things and Industry 4.0. We measure ourselves by the impact our research has on our customer’s decision-
making. It is only successful when it enables you to make better decisions, be it on your product roadmap,
marketing strategy, vendor selection, partnership development or overall IoT strategy.
Quality first. We are proud that our clients rank us “4.6/5” on customer satisfaction and consistently score
us as “better” than our competitors, especially for product quality.
Copyright©2018bywww.iot-analytics.comAllrightsreserved
2
Global Coverage. Since 2014 we have worked with more than 600 customers globally across both the vendor and end-user community and across
most major industries. Our international team spends hours interviewing people, screening presentations, attending conferences and discussing
findings internally. We offer the results in the form of reports and research notes. We can also make you an offer for bespoke research. Have a look
at this document and let us know if you find the content compelling?
Research Focus. A large part of our work is focusing on what is happening now, as well as making sense of the short and medium term trends. There
is a steady market growth in IoT today and we are actively looking for catalysts and success stories that may indicate further market acceleration – as
a subscriber you will hear about those first.
Research Areas. Our main areas of research currently include: IoT software and platforms, Industrial IoT/Industrie 4.0, IoT Connectivity, and Smart
City. We also publish general documents like our semi-annual “State of the IoT” report and we do perform work on other areas such as IoT Security,
Blockchain, and AI. At the moment, the output to our subscribers is 2 research reports per month. Throughout 2020 we are planning to grow our
team further significantly and will add new topics soon . This will further increase the frequency of publications. Please let us know what other
research you would like to see and what it takes to make our relationship as productive as possible?
Contact me or anyone else from the team if you would like to discuss further.
I look forward to hearing from you – kind regards,
Knud Lasse Lueth
CEO at IoT Analytics GmbH
February 2020
February 20

3. Our offer: Receive excellent decision input and save 90%+ of your IoT research costs
Our value proposition: Excellent decision-input at low cost
Copyright©2019bywww.iot-analytics.comAllrightsreserved
3
Our premise: Every company needs to do in-depth market research to make great decisions
95% less cost than in-house research
IoT AnalyticsIn-house
-95%
Direct labor
Research Subsciption
Admin & Supervision
Conferences & External Data
Annual costs for writing 20 in-depth market
reports on IoT
* 20th edition Green Book Research Industry Trends 2017 https://grit.greenbook.org/ n=322 - IoT Analytics customer satisfaction survey data 2018 laid over the Greenbook 2017 data Source: IoT Analytics Research
68% completely satisfied clients vs. 3% industry average
Satisfaction of customers with their research providers
(incl. IoT Analytics customers)*
1: Not at all
satisfied
2: Slightly
satisfied
4: Very
satisfied
5: Completely
satisfied
3: Moderately
satsified
42%
3%
46%
2%
7%
32%
68%
0%0% 0%
IoT Analytics customer feedbackGeneral Research provider feedback

4. Our work consists of two main elements
Market Reports & Databases
1. Large-scale market reports
2. Event reports
3. End-user adoption reports
4. General reports
5. Databases & Forecasts
6. More…
1
Bespoke Research & Consulting
1. Data customizations
2. Customized interview-based studies
3. Commissioned surveys
4. Strategic advice
5. More…
2
See next pages for details

5. Industry 4.0 Adoption Report
2020
• 100-300 pages
• Based on extensive
surveys with senior
audience with
technology adopters
• Summarizing adoption
patterns,
Implementation
challenges, ROI, view
on vendors, etc.
State of the IoT – Summer
2019
• 50-80 page reports
• Based on insights from
the entire IoT Analytics
team
• Providing a general and
overarching view of the
industry, latest market
numbers, larger trends
Market Reports & Databases (1/4)
5 main types of output
Hannover Messe 2019 –
Event Report
• 30-60 pages
• Based on interviews
and media analysis at a
conference
• Summarizing insights,
announcements, and
similar from large trade
fairs
Predictive Maintenance
Market Report 2019 - 2024
• In-depth 100-300 pages
• Based on extensive
primary & secondary
research
• Typically includes
technology overview,
market data, company
landscape, case studies,
trends, …
2019 List of 1,000 IoT
Startups
• Some databases are
standalone
• All major market
reports are
accompanied by
✓ Vendor databases
✓ Case study
databases
✓ Market data
1
Examp
les
Market Reports Event Reports Adoption Reports “State of IoT” Reports
Databases&
Forecasts

6. Market Reports & Databases (2/4)
4 main workstreams
1
Applications
Cloud, Platform,
& Analytics
Connectivity
Hardware
Security
IoT Software & Platforms
System
Integra-
tion
Simplified IoT technology stack
IoT Connectivity
Industrial IoT /
Industrie 4.0
Smart City
1 3
2
4
= IoT Analytics Workstreams

7. Market Reports & Databases (3/4)
2019 Publications by workstream
• IIoT Platforms in Manufacturing
• IoT Platforms End-User Satisfaction Report
• IoT Platforms Competitive Landscape
IoT Platforms/Software
• Predictive Maintenance Market Report
• Industry 4.0 Adoption Survey
• Industrial A.I. Market Report
Industrial IoT
• Smart Metering Market Report
Smart City
• Industrial Connectivity Market Report
• 5G Market Report
• LPWAN Market Report
IoT Connectivity
Work Stream 2019 Publications
• State of the IoT Market (x2)
• Hannover Messe Analyst Report
• IoT Startups Report & Database
• IoT Solutions WC Event Report
General IoT
• Industrial & IoT Blockchain Market Report
• Commercial Drones Market ReportEmerging Technologies
Schedule can vary slightly –
Additional Research Notes
maybe added at short notice
1

8. Market Reports & Databases (4/4)
Planned 2020 Publications by workstream
• IoT Platforms Market Report Update
• Cybersecurity Adoption Report
• Cybersecurity Market Report Update
• Cloud Market Report
• IoT System Integration Market Report
• Digital Twin Report
IoT Platforms/Software
• Industry 4.0 Market Report Update
• PLC Virtualization (embedded software)
• Industrial Edge Computing Market Report
• Equipment as a Service Report (exp Q4)
• Manufacturing as a Service Market Report
• Predictive Maintenance Market Update
• IoT Business Model Adoption ReportIndustrial IoT
• Smart City Flagship Market Report
• Smart City End-User Adoption Report
• IoT Connectivity Market Report
• Satellite IoT Market Report
Smart City & IoT Connectivity
• State of the IoT Market (x2)
• Hannover Messe Event Report
• Mobile World Congress Event ReportGeneral IoT
Work Stream 2020 Publications
Schedule can vary slightly –
Additional Research Notes
maybe added at short notice
• IoT Solutions WC Event Report
• IoT Sensors / Chips / Semiconductors
Report
1

9. Bespoke Research & Consulting (1/3)
List of capabilities
2

10. Bespoke Research & Consulting (2/3)
List of recent projects
Client Project
Swiss Industrial
conglomerate
Digital Ecosystem Mapping
Map digital offerings (With an IIoT focus), digital initiatives and new business models for main industrial customers and competitors
German Machinery Firm IoT Platform Comparison & Smart Factory Landscaping
Mapping of selected IoT platforms; Analysis of integration into MES, Quality, and Maintenance software
US software provider IoT Platform Comparison
Mapping of selected IoT platforms to understand partnership opportunities and current developments
German Industrial
conglomerate
Industrial IoT developer research
Understand brand perception of an IoT platform in the IIoT developer community with focused interviews
World Economic Forum IoT for sustainable development
Mapping of global IoT projects for sustainable development & Assistance for the “Guidelines for Sustainable IoT Adoption” for
Davos 2018.
German Industrial
conglomerate
IoT Use Case Prioritization
Sizing, maturity analysis, and prioritization of various IoT use cases
French VC fund LPWAN mapping
Interview series and mapping of key players
US software provider IoT “transportation” landscape
Overview of leading firms in IoT for transportation and their projects
Italian System
integrator
Market study “connected industry”
Market sizing and drill down of specific industrial IoT markets in Europe
German Industrial
conglomerate
Industrial automation go-to-market
Developed a go-to-market strategy for the next generation industrial IoT systems (industrial automation)
2

11. Bespoke Research & Consulting (3/3)
Example output from a recent bespoke research project
2

12. Why should you work with us?
High-quality analyses
We aim to produce the highest quality research available to you. Our focus is on facts
and actionable insights without losing sight of the bigger picture. And… we only publish
when we think we got it right!
First-hand information / IoT network
We attend and speak at approx. 30 global IoT and Industry 4.0-focused conferences
every year and conduct hundreds of interviews with industry professionals. This allows
us to shape our unbiased, third-party view.
Trusted by leading companies
We have served 500+ customers to date, many of which are Fortune Global 500 firms
and returning customers. Our customers rate us 4.6/5 on average, highlighting the
depth and comprehensiveness of our research.

13. Subscription Packages 2020
4 different licenses available
Copyright©2018bywww.iot-analytics.comAllrightsreserved
13
Content
12-month subscription for all content4
Team
(1-5 named users within
enterprise)
Enterprise
(Company-wide within
specified country)
Market Reports PDF1
Market Data
(Market Sizing)
Subscriber-only reports (e.g. State of
the IoT, Hannover Fair)
Analyst Time
February 20
Single
(1 named user)
All reports within
chosen workstream
Enterprise License Only
-
Market Reports in PPT
Format2
Workstream
(1-5 named users within
enterprise)
Databases: End User Project Lists and
Vendor Lists
All data within
chosen workstream
All databases within
chosen workstream
Enterprise License Only
Access to all research publications (reports and lists) produced in 20201 – Subscription will include at least 20 research reports & lists, thereof at least 8x 100+ page market reports 2. For reports that were published in PPT
format. 3. Calls need to be arranged with at least a one week notice 4. Pricing could increase for the following year, based on the amount of content produced- in that case the customer will be given enough prior notice.
Contained on graphs
within the report
PDF format only!

14. What customers say about us (1/2)
General feedback and references
Selected customers Quotes
“I find it really impressive how the IoT Analytics team have built up a broad and proprietary knowledge base around
the Internet of Things and Industrie 4.0 ecosystems.”
Markus Lorenz, Partner and Managing Director at The Boston Consulting Group
“We engaged IoT Analytics to understand how IoT supports Sustainable Development Goals as defined by the
United Nations. Together we developed a framework to measure impact of IoT projects on the UN SDGs, applied
the framework on an IoT Analytics proprietary database of 640+ projects and drew meaningful insights related to
the concentration of IoT deployments by SDG and location, project size, etc .Building on this analysis, IoT
Analytics helped us conduct interviews with over 40 executives and experts across the IoT ecosystem to develop a
set of IoT Guidelines for Sustainability that we published in January of 2018 during our Annual Meeting in Davos.
This work informed high level discussions with senior executives and public figures in Davos and will be a strong
reference for the work we will do moving forward on this space. I am very impressed with IoT Analytics’s
professional approach and their ability to help us connect the dots between IoT and sustainability. Their
commitment to the success of our project is praiseworthy. On a personal level, it was a pleasure to work with
Knud and Abhay”
Rodrigo Arias, Content Lead for Technology, Media & Digital Industries at World Economic Forum LLC
“We engaged IoT Analytics to perform digital ecosystem and competitive intelligence gathering, and were very
pleased with their depth of understanding of the Industrial Internet of Things. Their team worked with us in a highly
collaborative manner, and delivered a series of reports that were greatly appreciated by the digital leadership team
and other key stakeholders in Marketing & Sales. I’d recommend this boutique firm without reservation.”
Kathleen Conroy, Group Vice President at ABB
“My experience working with the team of experts at IoT Analytics has been enjoyable and enlightening. The work
was delivered on time, on budget, and beyond our expectations”
Jake White, VP Marketing at MyDevices IoT platform

15. What customers say about us (2/2)
Example of feedback on a specific report
Customer feedback
“The Predictive Maintenance Study has served us very well!
It was the catalyst that triggered the right internal
discussions we should lead.”
Strategy Manager at Buildings Automation Supplier in
Switzerland
“I have now read the complete report and wanted to tell
you that I find it extremely well done”
Business Solution Manager at System Integrator in USA
“The report was very useful to us!”
COO at Industrial Hardware and Software solution provider
in Poland
Predictive Maintenance 2017-2022
139 page report
incl. market sizing,
trends, M&A,
more
Copyright©2018bywww.iot-analytics.comAllrightsreserved
February 20 15
Please note: Report was
updated in Q2/2019

16. Get in touch!
If you have specific questions on one of our reports
➢ Send an inquiry to sales (at) iot-analytics.com
If you want to meet us in person
➢ Check out our conference calendar HERE
If you want to discuss / give a demo/briefing of your IoT product/solution
➢ Send an inquiry to insights (at) iot-analytics.com
If you are interested in a corporate research subscription
➢ Check out more information HERE
If you are interested in a job
➢ Send your CV to jobs (at) iot-analytics.com
For all other inquiries
➢ Use the contact form HERE

17. Appendix

18. Market Reports & Databases
Example: State of the IoT Report – Winter 2018/2019
1
Subscribe to our Corporate Research Subscription (all publications) or purchase reports individually
Download Sample

19. Market Reports & Databases
Example: IoT Platforms End-User Satisfaction Report 2019
1
Subscribe to our Corporate Research Subscription (all publications) or purchase reports individually
Download Sample

20. Market Reports & Databases
Example: Predictive Maintenance Market Report 2019 - 2024
1
Subscribe to our Corporate Research Subscription (all publications) or purchase reports individually
Download Sample

21. Outline. Create the report outline
together with key customers and
industry experts
Market Reports & Databases
Methodology: Our 10 cornerstones of high-quality reports
1
1
Secondary Research. Perform
extensive secondary research, using
smart crawling methods
5
Conferences. Attend topic-specific conferences
8
Primary Research. Talk to 20-30
industry experts (vendors, users,
consultants) for each major report
4
End-User Surveys. Leverage own
panel & 3rd party panel with a
specific survey
6
Vendor Surveys. Reach out to
vendors with a specific survey
7
Best-practices. Leverage IoT
Analytics best-practice resources.
3
Quality control. Have a six-eye principle for all content and adhere to checklists.
2
Depth. Prioritize content over
deadlines. In the worst case, publish
at a later point.
9
Accuracy. Call out “bullsh*t”
content and don’t just copy-paste
from elsewhere.
10
Research
process
Research
content
Research
philosophy

22. IoT Analytics GmbH
Market Insights for the
Internet of Things
Zirkusweg 2 (Astraturm, 6. OG)
20359 Hamburg
Germany
info@iot-analytics.com
+49 40 63911891
http://iot-analytics.com