Transforma Insights is a research firm focused on the world of IoT, AI and Digital Transformation (DX). Led by seasoned technology industry analysts we provide advice, recommendations and decision support tools for organisations seeking to understand how new technologies will change the markets in which they operate. Decision tools include the Best Practice & Vendor Selection Database which comprises hundreds of Case Studies providing would-be adopters with help in project prioritisation, best practice, key success factors, and vendor selection support, Peer Benchmarking which helps vendors understand competitive positioning relative to their peers, extensive TAM Forecasts of the DX market opportunity, covering the twelve technology families, hundreds of use cases across 20 vertical sectors, and Insight Reports providing qualitative guides to the critical technologies and market developments.

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About Transforma Insights
December 2022

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About Transforma Insights
▪ Transforma Insights is a technology industry
analyst firm focused on the impact of
emerging technologies and the associated
technical and commercial best practice.
▪ We help technology adopters understand the
opportunities associated with new
technologies, particularly the Internet of
Things, but also in Artificial Intelligence,
Distributed Ledger, Edge Computing and
others under the umbrella of ‘Digital
Transformation’.
▪ We help technology vendors understand the
changing market dynamics and the associated
market opportunity.

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AI HMI
Data Sharing RPA
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3D Printing
PLM
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Edge
Who we work with

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AI HMI
Data Sharing RPA
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3D Printing
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Meet the Founders
Matt is a well respected commentator and technology industry expert with over
20 years experience at the cutting edge of technology research and consulting.
He is a thought-leader in Digital Transformation and the Internet of Things.
Matt is widely quoted in trade publications and a frequent speaker at
conferences. He is a member of the Advisory Board for Mobile World Congress.
In 2020 he co-authored ‘The Internet of Things Myth’.
Matt was formerly a Founder and the CEO of Machina Research, the world's
leading IoT and Big Data analyst firm, which was acquired by Gartner in 2016.
Prior to founding Machina Research Matt was a technology industry analyst,
working at firms including Analysys Mason and Yankee Group.
Matt holds an MSc in Telecoms from University College London.
Matt Hatton
Founding Partner
Jim Morrish
Founding Partner
Jim is a respected Digital Transformation and Internet of Things industry expert, with
over 20 years’ experience of strategy consulting, operations management and
telecoms research. Previously he was a Founder and the Chief Research Officer of
Machina Research, the world's leading IoT analyst firm, which was acquired by
Gartner in 2016.
Jim is responsible for the addition of the term Low Power Wide Area (LPWA)
networking to the lexicon of the IoT, and is a co-author of the Ignite|IoT project
management framework for IoT and the accompanying book entitled “Enterprise
IoT”. He is an experienced conference speaker including for blue chip events such as
the IET’s Pinkerton Lecture, and the GSMA’s Mobile World Congress.
Jim was until recently Co-Chair of the Digital Transformation Working Group of the
Industrial Internet Consortium. Additionally, he is a member of the advisory boards
for a number of digital transformation industry conferences and is a Member of the
Global Advisory Body of the IET’s Future Technologies Panel. Jim has a degree in
Mathematics and a Master of Arts from the University of Oxford.

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Meet the team
▪ The Transforma Insights
analyst team is very
experienced and highly focused
on Internet of Things, Artificial
Intelligence and other
disruptive emerging
technologies.

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What makes us different from other analyst firms?
▪ Focus: We focus on the impact of key disruptive
technologies, including the Internet of Things and AI, that
will change how enterprises operate.
▪ Access: Our analysts have unrivalled access to key
executives at the leading technology vendors and innovative
start-ups.
▪ Immersion: We engage more with the technology
ecosystem than our peers, speaking at conferences, judging
awards, attending trade shows and meeting face-to-face with
the people that matter.
▪ Granularity: Our research digs deeper on our areas of
coverage, for instance our ultra-granular market forecasts.
▪ Depth: Our analysts are thought-leaders in the technology
space, authoring cutting- edge research.
▪ Rigour: Our research is backed by extensive primary and
secondary research including extensive surveys.

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The Transforma Insights
Advisory Service
Custom Research and
Consulting
Transforma Insights works in two ways
▪ Our syndicated multi-client research advisory
service.
▪ Provides technology vendors and adopters with
insights on the latest market developments,
market sizing and best practice.
▪ Comprises detailed qualitative reports, granular
market forecasts, extensive databases and direct
access to our analysts.
▪ Enterprise-wide access.
▪ Client-specific research projects.
▪ Helps individual clients to meet their company
goals, whether it be product development,
vendor selection, strategic planning, M&A, or
any other objective.
▪ Our projects span anything from marketing
support through white papers and webinars,
deep-dive strategy reviews, technical and
commercial due diligence or customised market
studies.

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Data Sharing RPA
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PLM
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Analysing the
market and applying
frameworks to
determine the key
issues and success
factors
Providing insights
through the
Transforma Insights
blog and in Key
Topic Insight reports
Building a
comprehensive case
study database to
get a facts-based
understanding of
the market
Using real-life
experience of
deployments to
identify best
practice and
associated trends
Helping buyers with
vendor selection
and providing
vendors with
competitor
benchmarking
Forecasting the
market opportunity
across the DX12 to
allow vendors to
understand their
opportunity
Advisory Service: research process
SupportingVendors and Enterprise End Users

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Advisory Service: key elements
Insight
Reports
Best Practice
& Vendor
Selection
Database
TAM
Forecasts
Client
Enquiry
Key Topic Insight reports cover interesting
topics, advising on technical and commercial
best practice. Forecast Insight Reports
provide detailed analysis of the applications
covered in the TAM Forecasts. Peer
Benchmarking Reports compare vendor
capabilities in selected technology markets,
including Communications Service Provider IoT
Peer Benchmarking and several reports looking
at capabilities of different company types
across Digital Transformation.
Case Study database containing hundreds of
case studies of technology implementations.
Each has detailed information of the
deployment, including time to deploy/pay back,
business impact, and technologies used. In
aggregate it can provide unrivalled guidance on
project prioritisation, best practice and vendor
selection. Additionally the Vendor Selection
feature identifies which vendors have
successfully delivered products and services in
the real-world.
Comprehensive quantification of the Digital
Transformation market opportunity worldwide,
including all 12 technology families (IoT, AI,
Distributed Ledger etc.).
The Connected Things (IoT) forecasts are
particularly detailed, including country-by-
country forecasts for connections and revenue,
including key splits (e.g. by technology or
revenue elements, and public/private network
use) for 70+ Application Groups.
Client enquiry allows our clients direct access to
Transforma Insights analysts. This can be to
discuss new market developments, ask for
feedback on your strategy or products, ask
about any aspect of our research, request
clarifications, or request support on any other
area related to the technologies, markets and
vendors that we track.
The enquiry feature is allows for unlimited
enquiries, maximum one hour per enquiry.

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Advisory Service: key elements
▪ Key Topic Insight Reports cover key interesting
and noteworthy topics related to all the technology
areas covered by Transforma Insights, providing clients
with advice and recommendations on technical and
commercial best practice.
▪ Peer Benchmarking Reports compare the
capabilities of vendors in areas across Digital
Transformation including our annual Communications
Service Provider IoT Peer Benchmarking Report.
▪ Forecast Insight Reports expand upon the data in
the TAM Forecasts. This includes reports on each of
the 70 IoT forecast areas, as well as reports on our
Edge Computing, Artificial Intelligence and other
forecasts.
Insight
Reports
Qualitative reports covering technical and commercial best
practice across all of the technology areas covered by
Transforma Insights, including vendor benchmarking
reports.

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Advisory Service: key elements
▪ Comprehensive market forecasts
covering all of the 12 DX technology
families, 76 use cases, 20 sectors
and 196 countries.
▪ ‘Connected Things’ IoT Forecasts
are the most comprehensive IoT
market forecasts available.
▪ Full details are available in the
‘Overview of the TAM Forecasts’
document.
TAM
Forecasts
‘Connected Things’ IoT Forecasts
• End user adoption of IoT devices, by
country, sector and use case for
instance tracking adoption of smart
meters in Poland.
• Metrics include installed base,
shipments, user spend and highest
connectivity technology.
Hyperconnectivity forecasts
• Similar to ‘Connected Things’ but
tracking all technologies used on a
device.
• Allows understanding of total number of
e.g. 4G equipped payment terminals in
South Korea.
• Shipments and installed base.
‘Artificial Intelligence’ forecasts
• Forecast of AI ‘instances’ by country
and sector
• Based on analysis of 42 use cases such
as Natural Language Processing,
Predictive Maintenance, Repetitive
Process Automation and Risk Analysis
Other DX 12 forecasts
• Reports with forecasts for Edge
Computing, Product Lifecycle
Management (X-aaS), Additive
Manufacturing, Distributed Ledger,
Human Machine Interface, Robotics,
RPA and Data Sharing
Comprehensive quantification of the Digital Transformation
market opportunity worldwide, including all 12 technology
families (IoT, AI, Distributed Ledger etc.).

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PLM
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Advisory Service: key elements
▪ Extensive database of DX implementations
around the world showing real-world
deployments of IoT, AI, distributed ledger
and other technologies.
▪ >200 generic and technology-specific
characteristics.
▪ Detailed profiles of vendors from across 9
categories of activities including hardware,
software and systems integration, with
capabilities categorised, and fully
searchable.
▪ Full details available in the ‘Overview of the
Best Practice & Vendor Selection Database’.
Best Practice
& Vendor
Selection
Database
Case Study database containing hundreds of case studies
of technology implementations, and Vendor Selection
feature identifies which vendors have successfully delivered
products and services in the real-world.

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AI HMI
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PLM
Hyperconnectivity
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Custom research and consulting
Vendor Reviews
We support tech vendors with
advice and recommendations on
how to best address the market
opportunity, including deep-dives
on their capabilities, market fit,
go-to-market, partnership
strategies and more.
Briefings
If you are seeking to educate
executives on the latest
developments in any area of
Digital Transformation we can
help, providing tailored on-site
strategy briefings to bring you up
to speed.
White Papers/Webinars
If you want to promote your
company our team is available to
help. Typically, this involves
producing independent white
papers to help support your
strategy or analyst participation
in webinars.
Market Forecasts
Every organisation’s market
opportunity is different. Some of
our clients appreciate a
customised variant of our
standard market forecasts to
reflect their particular capabilities
and opportunities.
Enterprise Best Practice
Our enterprise clients are all at
different stages of their digital
journey. One useful custom
project is to review the
organisation’s approach in the
context of significant threats and
best practice.
Transforma Insights has unrivalled knowledge of the Digital Transformation landscape by virtue of the research
undertaken to develop our market-leading decision tools. Some of our clients have specific requirements outside of the
support offered by these products. Some of the typical ways that we can support clients are as follows:

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Custom research and consulting
▪ Commercial due diligence for a would-be investor in a European IoT connectivity business,
involving identification of market opportunity, competitive landscape analysis and assessment of
technology threats and opportunities.
▪ Vendor selection support for a US-based provider of enterprise connected vehicle services,
involving advice on the market landscape and shortlisting of appropriate vendors.
▪ For a major US telecommunications carrier, a project looking at the optimum strategies for working
with cloud hyperscalers, including a review of comparable peer activities and their own current product
portfolio.
▪ Advisory project for a major US consulting firm on the IoT MVNO/connectivity market, including
customised market forecasts and qualitative advice on market dynamics and competitive landscape.
▪ Project for a major European IoT connectivity provider, involving workshops on current product
offerings, strategy and capabilities with recommendations on how to evolve those offerings.
Below are some examples of client-specific custom research projects undertaken by Transforma Insights

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Custom research and consulting
▪ Deutsche Telekom – An extensive project, including White Paper, presenting the sustainability benefits
associated with the use of disruptive technologies.
▪ Oracle – Best practice in IoT deployment. Transforma Insights managed the fielding of an 800-
respondent enterprise survey and delivered a White Paper analysing the results.
▪ Telia – Hyperscale IoT Connectivity – Modelling of the IoT connectivity savings for enterprises associated
with using a ‘hyperscale’ connectivity provider, along with analysis of major trends in IoT connectivity,
with published associated White Paper and Webinar.
▪ Quectel – eSIM costs – Modelling exercise to understand the costs associated with the different form
factors of SIM (and use of remote SIM provisioning etc.), with associated White Paper and Masterclass
webinar. Plus supporting analysis of the market.
▪ Interdigital – Modelling of the sustainability impact of IoT and other disruptive technologies, including
published White Paper.
Below are examples of White Paper and Webinar projects undertaken by Transforma Insights

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Transforma Insights free content
▪ You can check out some of our insights for free. Our ‘News’ page features our latest
press releases, ‘In The News’ lists everywhere that our analysts are featured in the
news, our ‘Blog’ gives summaries of our views on some of the key issues we track,
and our ‘Hot Topics’ pages give the low-down on major areas of research including IoT
platforms, 5G, sustainability and AI.
▪ More is available via a subscription to our free ‘Essential’ package.

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Step 1: Enter name, email, company
and password and select ‘Essential’
Step 2: Pick one vertical and two
technologies
Signing up for a free ‘Essential’ subscription
Visit transformainsights.com/signup/essential

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Contact
Matt Hatton
Founding Partner
Jim Morrish
Founding Partner
matt.hatton@transformainsights.com
@MattyHatton
+44 7787 577886
jim.morrish@transformainsights.com
@jimmorrish
+44 7747 632428

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For more information
transformainsights.com
@transformatweet
enquiries@transformainsights.com