ISD Web Marketing

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This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.

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ISD Web Marketing

  1. 1. Website Marketing START YOUR SALES DRIVE TODAY
  2. 2. WHAT IS SEARCH AND WHY DOES MY BUSINESS NEED IT?
  3. 3. The Number One Search Engine The Other Two
  4. 4. The Growth of Search Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)
  5. 5. How Does a Search Engine Work? On Page signals PageRank Anchor text Social signals etc … The Algorithm Search quality raters
  6. 6. Only 18% of Clicks Go Here
  7. 7. 82% Go Here
  8. 8. How Users Click Search Results
  9. 9. Search Engine Ranking Factors
  10. 10. Local Search Engine Ranking Factors Place Page Signals (incl. proximity) 6.1 6.3 8.3 Citation Signals 19.6 Link Signals 10.3 14.4 On-Page Signals 16.0 18.8 Review Signals Social Signals Behavioral / Mobile Signals Personalization
  11. 11. “Search is dramatically changing right before our eyes”
  12. 12. Web Marketing is Becoming Brand Dominated
  13. 13. Google’s Preference for Brands is Everywhere
  14. 14. Time To Change BUY/TRADE LINKS ATTRACT LINKS STUFF KEYWORDS TARGET CONCEPTS COUNT FOLLOWERS BUILD FOLLOWING SPIN ARTICLES SHOW EXPERTISE BUY-A-NAME MAKE A NAME FAKE LOCALLY THINK LOCALLY IT’S TIME TO THINK LIKE A BRAND
  15. 15. What do you hope to achieve?
  16. 16. Consider your audience Make it usable Make it pleasurable Make it meaningful
  17. 17. Tell Your Brand Story
  18. 18. Want to Win on the Web? Become a Brand People Know, Trust, and Share
  19. 19. THIS IS WHERE SOCIAL MEDIA HELPS
  20. 20. Social Media Networks at Scale (25mm+ monthly active users) 343mm 1.1B+ 130mm 33mm 250mm 50mm 225mm 25mm 517mm 70mm 170mm 87mm 25mm 1B 48mm
  21. 21. Social Networks for Personalised Rankings Create Share-Worthy Content Win the Internet Share Socially More Searchers Biased to Seeing Your Stuff Earn Rankings Boost Network Amplification Grows Reach Get Natural Links through Visibility Earn More Social Followers Growing your social network and sharing socially creates a virtuous cycle of marketing/influence.
  22. 22. 5 Major Ways Social Can Contribute to SEO, Links & Overall Inbound Marketing #1: Discover the Right Content to Create #2: Share your Content with an Audience that will Spread it #3: Build Relationships with the Right Influencers #4: Acquire Direct Links and Co-Citation References #5: Conduct Indirect Brand Building Leading to Positive, 2nd-Order Effects
  23. 23. “Webmasters can improve the rank of their sites by creating high quality sites that users will want to use and share” Google
  24. 24. In 2013 SEO is This ON-PAGE SEO VIDEO CONTENT MARKETING SITE SPEED CONTENT STRATEGY LINK BUILDING UX MOBILE
  25. 25. Great Content + SEO + Social Really Works. Great Content + SEO Friendly + Social Sharing + Link Building = Higher Rankings More Followers More Readers = Virtuous Cycle of Inbound Marketing! More Influence
  26. 26. Getting the Basics Right Still Matters Start with a strong base, then work your way up.
  27. 27. What Matters in a Link? URL (the link target) Rel=“Nofollow” (a tag that indicates search engines shouldn’t trust/count this link) <p><a href=http://www.seomoz.org rel=“nofollow”> SEOmoz’s Website </a> is a good resource for those seeking to learn more about search engine optimization.</p> Anchor text (tells the engine what this link is about) Surrounding Text (may provide context on the link’s relevance) All of these elements are good to understand when thinking about links
  28. 28. LINK BUILDING BRIDGES THE GAP BETWEEN CONTENT AND WEBMASTER.
  29. 29. But is Nearly Useless By Itself
  30. 30. CRO is a Critical Practice Social sites like Twitter, Facebook, Goo gle+ and LinkedIn etc. Also blogging and video Building Trust is important if you want the user to purchase Customer purchases and will remember your brand meaning direct traffic
  31. 31. How Will You Get Visitors Into Your Funnel? Branding/Awareness Email Mailing Address Free Trial Retargeting Social Auth Phone Number
  32. 32. Link: http://bit.ly/mozfutureofseo
  33. 33. Link: http://bit.ly/mozfutureofseo
  34. 34. Every One of These Marketing Tactics News/Media/PR SEO Email Research/White Papers Blogs + Blogging Infographics Comment Marketing Social Networks Online Video Forums INBOUND MARKETING! (AKA all the “free” traffic sources) Local Portals Webinars Word of Mouth Social Bookmarking Direct/Referring Links Podcasting Type-In Traffic Q+A Sites Helps Every Other One
  35. 35. You Must Become a Hub for Great Content in Your Niche Answers on Q+A sites reference its resources Referenced by industry blogs Site that offers: • Unique Research Forum discussions link to its pages Links are Tweeted Liked/Shared on Facebook • Informed Opinions • News/Trend Analysis • Multimedia Content • Authentic Expert Contributors Mentioned in news publications People email links to each other • Quality Discussion/Interaction Cited at conferences + events Sometimes, a single piece of content or just a few, can yield these results but, more often, it takes dozens to hundreds of attempts to become a resource hub.
  36. 36. I Want to Invest in Multiple Channels at Once Higher Conversion Rate Higher Organic Search Rankings More Direct & Bookmarking Traffic More Long Tail SEO CONTENT! Bigger Fanbase & Community More Brand Visibility Stronger Social Following More Referring Links Content, by its very nature, creates multi-channel marketing opportunities and wins.
  37. 37. Web Marketing is a Long Term Investment Link: http://bit.ly/mozfutureofseo
  38. 38. Can Cater For All Your Web Marketing Needs • SEO • LINK BUILDING • CONTENT MARKETING • CONVERSION RATE OPTIMISATION • ANALYTICS • SOCIAL MEDIA – TWITTER, FACEBOOK, GOOGLE+, LINKEDIN & MORE • BRAND AUTHORITY
  39. 39. More Information Tel No: 0115 921 4636 Email: info@internetsalesdrive.com Web: www.internetsalesdrive.com Blog: www.internetsalesdrive.com/blog

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