Social Media 101 & Banking


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Presentation by Aaron Weiche of Five Technology to the Independent Community Bankers of Minnesota (ICBM) on November 11th, 2009. Social Media 101 and banking.

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Social Media 101 & Banking

  1. SOCIAL The Internet.
  2. The Internet is big. Years it took to reach a market audience of 50 million Radio 38 years
  3. The Internet is big. TV 12 years Years it took to reach a market audience of 50 million
  4. The Internet is big. Internet 4 years (Facebook, 50m, 2 years) Years it took to reach a market audience of 50 million
  5. 0
  6. Social Media Websites
  7. What Is Social Media? Media and websites designed to be grown, supported and used through social interaction. Social media supports the human need for social interaction, using Internet based features to transform broadcast media monologues (one to many) into social media dialogues (many to many) . It transforms people from content consumers into content producers .
  8. Why Use Social Media? 27 Million in October 2009 300 Million Users 924 Million unique visitors per year
  9. 80% Of Americans Use Social Media Tools & Websites monthly over Forums – Blogs – Networking sites – Reviews – Surveys – Wikis – Video sites Why Use Social Media?
  10. Why Use Social Media? > It’s FREE, but you must invest time .
  11. <ul><li>Why Use Social Media? </li></ul><ul><li>> Build Connections & Network </li></ul><ul><li>No event needed, no walls to stop you. </li></ul><ul><li>General Public </li></ul><ul><li>Clients / Consumers </li></ul><ul><li>Small Business Owners </li></ul><ul><li>Organizations & Non-profits </li></ul>
  12. Why Use Social Media? > To Listen & Learn There are thousands of intelligent people and companies sharing ideas, links, blog posts, websites, case studies, opinions and more.
  13. Why Use Social Media? > To Market, Show Expertise & Transparency In sharing your own ideas, experience and expertise, you build your own network. Social media allows a broadcast medium for you to communicate & market. <ul><li>Promote your own web or blog content </li></ul><ul><li>Announce new services / products </li></ul><ul><li>Offer specials or promotions </li></ul><ul><li>Provide visibility into your operation </li></ul>
  14. The Value Of The Tool It’s not a silver bullet, it’s how you use it.
  15. How Can A Bank Use SM? Be different Be human Be a resource <ul><li>Show community </li></ul><ul><li>Promote local events </li></ul><ul><li>Educate </li></ul><ul><li>Non marketing speak </li></ul><ul><li>Introduce staff </li></ul><ul><li>Care </li></ul><ul><li>Don’t talk all biz </li></ul><ul><li>Have personality </li></ul><ul><li>Help </li></ul><ul><li>Answer questions </li></ul><ul><li>Make connections </li></ul><ul><li>Offer links </li></ul>
  16. > Becoming the home page of Americans <ul><li>Connect, Network & Share </li></ul><ul><li>Non-profits & many small businesses have fan pages </li></ul><ul><li>Your friends, family, acquaintances, past co-workers, clients </li></ul><ul><li>Bring a professional tone </li></ul><ul><li>Share links, photos, community, services, experience </li></ul><ul><li>You can also create a fan page for your business </li></ul>
  17. Post & share photos of community expos, events, youth sports teams you sponsor, parades and more. CREATE conversation.
  18. Post & share your PRESS RELEASES online. Post to your website or blog. Promote on your Facebook page
  19. > A Tweet is a short (140 character) message <ul><li>Connect, follow & interact with anyone, anywhere </li></ul><ul><li>Peers, industry, news, celebrity, businesses </li></ul><ul><li>Micro-blogging conversations, links, tags </li></ul><ul><li>No, it’s not just this > </li></ul>
  21. > Big Business Use: Customer Service Tools to monitor the conversation & interact
  22. > Small Business Use Marketing & PR Interact with customers, Tweet offers, show the personality or transparency of their business.
  23. > News & Org’s Use It To Connect Instantly It creates a tighter timeframe (real-time) and relationship with the audience.
  25. How Can A Bank Use Twitter? <ul><li>Have a voice on the channel </li></ul><ul><li>Transparency / Fish Bowl </li></ul><ul><li>Promote website, blog, other media </li></ul><ul><li>Customer service, answer questions </li></ul><ul><li>Identify area small businesses </li></ul><ul><li>Learn from others </li></ul><ul><li>Integration with other marketing efforts </li></ul>
  26. <ul><li>My Experience With Twitter: </li></ul><ul><li>Access to other great industry minds </li></ul><ul><li>Interaction with local & regional people </li></ul><ul><li>Interaction with national media editors, business leaders, Hall Of Famers </li></ul><ul><li>Leads & prospects </li></ul><ul><li>Sales – Over $50k in closed business in last year </li></ul>
  27. <ul><li> </li></ul><ul><li>A flexible, open format to show the vibe of your bank </li></ul><ul><li>Display your expertise </li></ul><ul><li>Elaborate on your offering </li></ul><ul><li>Case studies, examples of services/relationship at work </li></ul><ul><li>Industry news </li></ul><ul><li>Benefits: More content, SEO, more human, relevant, feeds & subscriptions </li></ul>Business Blogging
  28. Blog about your clients. Blog about doing business with them, their services. Blog about how you served them. Links, SEO, Buzz, Expertise Business Blogging
  29. Business Blogging A Blog makes a great target/hub for all of your social media efforts and even traditional marketing
  30. An Integrated Approach Social media should not be isolated or stand alone. Integrate all of your marketing tools to work TOGETHER and even pass through each other.
  31. Influencers Social Media is full of them. Content Producers: They are Tweeters, Bloggers, highly social, willing to link, talk about and contribute. They communicate and market for you.
  32. The Conversion Funnel Traditional – Website – Social Media Enter – Submit – Fan – Follow Interact – Details – Pulse CONVERSION online or off
  33. Social Media Is Mobile Smartphones, iPhones, Blackberry's and more all have applications and features for Facebook, Twitter & YouTube
  34. They key is in how you use the tools .
  36. <ul><li>INTERACT= If you’re not willing or wanting to be SOCIAL, then avoid social media. </li></ul><ul><ul><li>It’s always best to listen first </li></ul></ul><ul><ul><li>The masses are not waiting to hear from you </li></ul></ul><ul><ul><li>Establish trust with your developing audience </li></ul></ul><ul><ul><li>Set your goals and work towards them </li></ul></ul>
  37. <ul><li>Involve Your Staff, Especially Those That Are Interested </li></ul><ul><ul><li>They might already be on Twitter, FB & “get it” </li></ul></ul><ul><ul><li>They can influence others to FAN you on FB </li></ul></ul><ul><ul><li>They are font line employees with knowledge and customer service skills to share </li></ul></ul>
  38. <ul><li>Social Media FEAR </li></ul><ul><ul><li>Is it safer to stay out of the room? </li></ul></ul><ul><ul><li>Remember the fears of automation, computers, the internet? Social Media is here to stay & will evolve. </li></ul></ul><ul><ul><li>Having a plan offers control </li></ul></ul>
  39. <ul><li>Social Media Steps </li></ul><ul><ul><li>Find Your Voice </li></ul></ul><ul><ul><li>Establish a goal (relationship, promotion, sign-up) </li></ul></ul><ul><ul><li>Pick your tools(s) </li></ul></ul><ul><ul><li>Listen, engage, interact, </li></ul></ul><ul><ul><li>Review, rinse, repeat </li></ul></ul>
  40. Thank you!
  41. <ul><li>Aaron Weiche </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @AaronWeiche </li></ul><ul><li>Connect with me on LinkedIn and Facebook </li></ul><ul><li> & </li></ul>