How to increase social engagement for your website by providing social share buttons.

1. Start with Social Share Buttons:
The easier your site is to share,
the more likely your visitors are
to share it. There are many
options for social share buttons
on your website.
 Tips for adding social share
buttons:
◦ Try adding free social share
buttons.
◦ Maintain optimal number of
share buttons for your
website(too many buttons can
actually decrease your shares).

2. Build From the Blog Up:
 Creating and maintaing a blog will be benefit to your business.A great
business blog can become the social foundation of your website.
Publish sharable content written for particular demographic. Write about
lifestyle.
Post articles with visually appealing images.
Use short sentences to make your blog easy to skim.
Add social elements like share buttons and comments.
 Blog should be more interactive such that it is more likely to engage and
share content with more followers.
 Tips to make your blog social:
◦ Ask questions and request comments and make it easy to comment and
invite other industry influencers to guest blog.

3. Integrate Social Actions in Contests:
 A photo contest creates visual appeal and visuals dominate socially shared
content.
 Create photo contests that are to connect your brand with your
market. Show the photos of all entrants to create a community of similar
kind of people and reinforce your brand as the community facilitator.
 Make it easy to share the contest and entries with social share buttons.
 Tips for making a shareable photo contest:
◦ Create a branded theme to attract your target market.
◦ Use incentives such as a monetary prize.
◦ Encourage shares by choosing the winner by votes.

4. Stream Social Feeds:
Cross-promote social sites on your website to generate more
social followers and website viewers.
 You can stream a Twitter, Instagram or even Pinterest feed on your site.
Use the social sites that most connect with the demographic of your
audience.
 For example, if you market to a younger than 25-year-old crowd, stream
your Instagram feed. If you host webinars, stream your Twitter feed.
 Tips for streaming social on your website:
◦ According to demographics. Choose the social platform to share.
◦ Ask website viewers to follow you on your social site too.
◦ Allow customers to share their own pictures or tweets with you on your
streaming pages.

5.  Social sign-ins streamline a website
registration process, making it very easy
for people to share their social
information with you in exchange for
your website offer.
 Use this to create and deliver more
highly relevant content, send targeted
email campaigns and even strengthen
your connections with the customers.
 When a member signs up with their
preferred social site, it makes it simple
for them to share your site pages.
 Creates permission-based social sharing
promotion.
 Tips for using social sign-ins:
◦ Make website membership easy, by
installing social sign-ins for
exclusive access to parts of your site.
◦ Give your customer the choice of
which social site they prefer to use,
but include an email sign up too.

6. Capitalize on Crowdsourcing:
 Crowdsourcing is basically just asking your site visitors for their opinions. It’s a
brilliant method of both engaging your market and making your website
interactive.
 Helps in making product decisions with the help of consumer opinions , such as
product specifications and product improvements or product developments.
 Tips for crowdsourcing:
 Make your request for relevant target market.
 Only use crowdsourcing if you are willing to follow through with your visitors’
votes and suggestions.
 Use crowdsourcing, such as choosing a book cover, to enhance a book launch
strategy.