1. OneDrive>ContestonSocialMedia
Contests on
Social Media
Getting the Basics and Rules

2. Before you even start think about:
•Setting a goal:
reason/purpose
Creativity
Leverage on all
social Channels
Making sure you
measure everything
OneDrive>ContestonSocialMedia

3. Six Main Categories
OneDrive>ContestonSocialMedia
–Sweepstakes
• common on
Twitter
Connect
• like/follow
company
social acct. to
enter
Like
•like a particular
piece of content
to enter
Share
• share content
to enter
Vote
• state
preference
from multiple
pieces
Create
• develop user-
generated
content and
upload
Younger the audience
= creating content

4. Helpful Tips:
OneDrive>ContestonSocialMedia
–The best prizes are ones that tie
back to the company
Map everything out:
•Excel
•Google Calendar
•Social Media Management

5. The Five Phases
–1: Pre-
Launch
2: Launch
3: Last
chance
4:
Completion
5: Winners
OneDrive>ContestonSocialMedia

6. Amplify your Strategy
Ensure that your contest has the reach that you’re looking for
Entrance the people who already know you with a “shhh coming soon!”
emails/messages
Get a monitor, a day-to-day person
Facebook, Instagram, and Pinterest ads
Facebook, and Twitter promos
OneDrive>ContestonSocialMedia

7. Company: Qwertee is a limited edition t-
shirt maker, that sell one-of-kind t-shirts
created daily. Admittedly, their t-shirts
are pretty damn cool, kind of quirky and
pretty cheap ($12-14).
Contest: They ran an incredibly
successful Facebook Sweepstakes.
Entrants simply had to like their page and
submit their email for a chance to win.
They ran the contest every week, to reach
their goal. Their goal was to reach
100,000 Facebook likes.
Prize: They remained true to their brand,
and gave away 1,000 t-shirts every week.
They achieved their goal, and now have
an incredible fan base of over 297,000!
(Every time I check it, their fan base has
grown.) They’re now marketing their t-
shirts through other simple sweepstakes
offers - all brand and product related.
They hit their branding right and
attracted motivated Fans, turned
customers.
Disclaimer: Qwertee uses
Wishpond’s Facebook Sweepstakes
App for their contests
OneDrive>ContestonSocialMedia

8. Rules for Facebook:
Can’s on Facebook
–Require people to like/comment to enter
Require someone to post on your timeline
Use likes as a voting method
Require someone to message your page
Announce the winner on your page
Require in order to win, must come back to your page to see who won
Use a like button or app for a plugin
Run through Facebook app
Can’t on Facebook
–Require people to share or post a photo
Require someone to post on their own timeline or friends
Require people to self tag a photo
Have anyone who likes your page be entered to win (it
does not take place on your timeline)
OneDrive>ContestonSocialMedia

9. Instagram
OneDrive>ContestonSocialMedia
– ALWAYS HAVE A HASHTAG
– Who is eligible to enter
– How to enter:
– Must they follow you?
– Share photo of a them
– Must they tag you?
– What hashtag to use.

10. Instagram
– How winners will be picked
– How many times can they participate?
– Are there any other conditions?
– Monitor using Statigram
– Publish your winners
OneDrive>ContestonSocialMedia

11. Software to use:
–Agora Pulse
•small/mid-sized
companies on FB
Offerpop
•Mid-sized
companies on FB
& beyond
Exact Target
Market
•Large companies
on FB
Statigram
•Medium/large
companies on
Insta & FB
Piqora
•Medium/large
companies on
Pinterest
OneDrive>ContestonSocialMedia

12. Works Cited
– Baer, Jay. "13 Ingredients in the Perfect Social Media Contest." Convenience &
Convert. Convenience & Convert, n.d. Web.
– Maximize Social Business. N.p., 28 Aug. 2015. Web. 19 July 2016.
– "Social Media Marketing Tips | Hootsuite Blog." Hootsuite Social Media
Management Everything You Ever Wanted to Know About Working with
YouTube Influencers Comments. N.p., n.d. Web. 14 July 2016
– Vahl, Andrea. "New Facebook Contest and Promotion Rules, What Marketers
Need to Know." N.p., 9 Sept. 2013. Web. 14 July 2016
– Wishpond. "10 Amazing Examples of Branded Facebook Contests Done Right."
Wishpond. N.p., 04 June 2013. Web. 19 July 2016.
OneDrive>ContestonSocialMedia