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Contests on social media
The document discusses running contests on social media and provides tips. It outlines six categories of contests: sweepstakes, connect, like, share, vote, and create. Helpful tips include tying prizes back to the company brand and planning the contest timeline with tools like Excel and Google Calendar. The five phases of a contest are pre-launch, launch, last chance, completion, and announcing winners. Strategies to amplify a contest include teasing it beforehand and promoting it through paid social media ads and posts. The document also reviews rules and best practices for running contests on Facebook and Instagram.
Contests on social media
- 1. OneDrive>ContestonSocialMedia Contests on Social Media Gettingthe Basics and Rules
- 2. Before you evenstart think about: •Setting a goal: reason/purpose Creativity Leverage on all social Channels Making sure you measure everything OneDrive>ContestonSocialMedia
- 3. Six Main Categories OneDrive>ContestonSocialMedia –Sweepstakes •common on Twitter Connect • like/follow company social acct. to enter Like •like a particular piece of content to enter Share • share content to enter Vote • state preference from multiple pieces Create • develop user- generated content and upload Younger the audience = creating content
- 4. Helpful Tips: OneDrive>ContestonSocialMedia –The bestprizes are ones that tie back to the company Map everything out: •Excel •Google Calendar •Social Media Management
- 5. The Five Phases –1:Pre- Launch 2: Launch 3: Last chance 4: Completion 5: Winners OneDrive>ContestonSocialMedia
- 6. Amplify your Strategy Ensurethat your contest has the reach that you’re looking for Entrance the people who already know you with a “shhh coming soon!” emails/messages Get a monitor, a day-to-day person Facebook, Instagram, and Pinterest ads Facebook, and Twitter promos OneDrive>ContestonSocialMedia
- 7. Company: Qwertee isa limited edition t- shirt maker, that sell one-of-kind t-shirts created daily. Admittedly, their t-shirts are pretty damn cool, kind of quirky and pretty cheap ($12-14). Contest: They ran an incredibly successful Facebook Sweepstakes. Entrants simply had to like their page and submit their email for a chance to win. They ran the contest every week, to reach their goal. Their goal was to reach 100,000 Facebook likes. Prize: They remained true to their brand, and gave away 1,000 t-shirts every week. They achieved their goal, and now have an incredible fan base of over 297,000! (Every time I check it, their fan base has grown.) They’re now marketing their t- shirts through other simple sweepstakes offers - all brand and product related. They hit their branding right and attracted motivated Fans, turned customers. Disclaimer: Qwertee uses Wishpond’s Facebook Sweepstakes App for their contests OneDrive>ContestonSocialMedia
- 8. Rules for Facebook: Can’son Facebook –Require people to like/comment to enter Require someone to post on your timeline Use likes as a voting method Require someone to message your page Announce the winner on your page Require in order to win, must come back to your page to see who won Use a like button or app for a plugin Run through Facebook app Can’t on Facebook –Require people to share or post a photo Require someone to post on their own timeline or friends Require people to self tag a photo Have anyone who likes your page be entered to win (it does not take place on your timeline) OneDrive>ContestonSocialMedia
- 9. Instagram OneDrive>ContestonSocialMedia – ALWAYS HAVEA HASHTAG – Who is eligible to enter – How to enter: – Must they follow you? – Share photo of a them – Must they tag you? – What hashtag to use.
- 10. Instagram – How winnerswill be picked – How many times can they participate? – Are there any other conditions? – Monitor using Statigram – Publish your winners OneDrive>ContestonSocialMedia
- 11. Software to use: –AgoraPulse •small/mid-sized companies on FB Offerpop •Mid-sized companies on FB & beyond Exact Target Market •Large companies on FB Statigram •Medium/large companies on Insta & FB Piqora •Medium/large companies on Pinterest OneDrive>ContestonSocialMedia
- 12. Works Cited – Baer,Jay. "13 Ingredients in the Perfect Social Media Contest." Convenience & Convert. Convenience & Convert, n.d. Web. – Maximize Social Business. N.p., 28 Aug. 2015. Web. 19 July 2016. – "Social Media Marketing Tips | Hootsuite Blog." Hootsuite Social Media Management Everything You Ever Wanted to Know About Working with YouTube Influencers Comments. N.p., n.d. Web. 14 July 2016 – Vahl, Andrea. "New Facebook Contest and Promotion Rules, What Marketers Need to Know." N.p., 9 Sept. 2013. Web. 14 July 2016 – Wishpond. "10 Amazing Examples of Branded Facebook Contests Done Right." Wishpond. N.p., 04 June 2013. Web. 19 July 2016. OneDrive>ContestonSocialMedia
Editor's Notes
- #6 Prelaunch is when you are teasing all of your current followers/subscribers that something exciting is coming. Launch is when you send out your contest and people will be able to start interaction with the contest. Last Chance is when maybe there’s only a few days left and you send out your “LAST CHANCE DO IT NOW!” posts to maximize your activity with your contest. Completion is when you close up say your thank you for participating in our contest stay tuned to find out who the winner will be. And lastly Winners where you pick your winners and publicize who it is.