1. By-
Pavan Belagatti –
B.E, MBA(Marketing)

2. Marketing
 Post a viral video
 Youtube
 Blogs
 Video Creation
 Anime Character representing the venture
 Social Network
 Facebook
○ Pages & Ads
 Twitter
○ Tweets - Followers

3.  Blogs
 Latest Development in venture
 Future development
 Community Forums
 Reviews
 Feedbacks from Customers
 FAQs

4. Viral Video
 Create a video representing your product,
 Tutorial Video
 Promotional Video
 Use a anime character for representing your
venture,
 Create a brand representative
 Build promotional theme around that anime
 Hit the customers mind with the anime
 Select the anime with great care – long term brand
promoter

5.  Post the promotional and tutorial videos in,
 Youtube
 Company’s website
 Social networks
 Blogs
 Other video sharing websites…

6. Social Network
 Facebook(Page):
 Create a Page under the project name
 All the options like “Like”, “Share”, etc can be
utilized
 Ad posting is possible
 Page creation is free of cost
 Insights about the activity can be accessed once
we get 30 likes
○ Excel Sheet
○ Update about your product to the target customers
every now and then

7.  Facebook(Ads):
 With all the information related to your product
○ Prioritize the features and benefits
○ Attract the customers with the right words
 There are two methods of pricing
○ Cost per Click – which costs us 0.36 INR to 0.62 INR per click
(approx.)
○ Cost per Thousand Impressions – costs us 0.03 INR to 0.38
INR (approx.)
○ *if we keep INR 10 as daily budget
 Daily budget can be set to limit our spending's on ads
 Target the audience according to the
○ Demographic
○ Education
○ Age
○ Sex, etc…

8. Twitter
 Create a Twitter account in the project name with relevant
information, add the logo if possible in the profile page.
 Ask your targeted audience (First, your friends) to follow you.
 Share your idea of what the project is all about and try to acquire a
large pool of followers.
 Fresh updates are necessary.
 Try to answer all the queries related to your page or updates.

9. Blogs
 Bloggers:
 Create a blog page under VLoc8
 Share the blogs regarding the various apps under VLoc8
 Utilize the options and share your blogs with other social media
sites like Facebook and Google+ etc.
 Measure the effectiveness of your blog by, often viewing the
statistics data of the page views

10. Community Forums
 Join the Community forums to be in touch with the customers and to
enlarge the presence. Some examples of community forums include –
• mouthshut.com
• consumersearch.com
• epinions.com
• reviewcentre.com
 Can write blogs about our project and publish.
 Ask for rating the products and services and even the queries are
encouraged by the customers.

11. Become a part of Pinterest
 Create an account for the project page in the Pinterest.
 Enrich your page by utilizing the options of Pinterest –
Pins, Boards and Links.
 Pinterest Can make the most by feeding in well taken
photos of the business products and other relevant images
related to Project.
 Ask Pinterest followers to pin pictures of themselves
holding, using or standing near a product of yours.
 Link up your Pinterest updates with other Social Media’s
like Twitter and Facebook.
 Call for action

12. Use Tumblr
 Create an account in Tumblr and use the options provided as shown
above.
 Can share your ideas, videos, photos and also link up to the company
website.
 Can re-blog the other photos to increase your visibility.

13. Try Email Marketing
 Set up a targeted pool of customers by
 Sex
 Age
 Income group etc.
 For VLoc8, as our targeted customers are Bangalorians with Android
mobile users, go with mass Email Marketing for such people.

14. Thank You