How business on internet goes through different social media such as -Facebook,Twitter,Pinterest,LinkedIn,Google+ etc.,

1. SOCIAL MEDIA PLATFORMS

2.  In Today’s world, there are a number of Social media sites on which
a business can interact directly with customers and prospects.
 Social media for marketing is different to each platform’s unique
environment. Various social media marketing sites will require
different techniques, unique strategy tailored for each platform.
 Social media platforms differs depending upon the target audience.
 Different social media platforms provide different type of marketing
communication.

3. FACEBOOK:
 Facebook: It is a casual, friendly environment requires an
active social media marketing strategy.
 This strategy begins with creating a Facebook Business Fan
Page(attention be paid in designing layout and the visual
component) where you share useful information about your business
and brand, post marketing messages and respond to inquiries and
requests.
 Make more conversations and shares to get interactive with
audience.

4. GOOGLE+:
 Google+ is the new Facebook competitor, and it promotes the same fun,
casual atmosphere. On Google+ you can upload and share photos, videos,
links, and view all your +1s.
 Helps in segmenting the followers into smaller groups, enabling you to
share information with target audience. For example, you might try creating
a “Special” circle, and share special discounts and exclusive offers only
with that group.
 Hangout feature in this platforms provides hosting video conferences with
Hangouts and experiment. For example, some social media marketing ideas:
If you own a local bookstore, try offering author video chats. Google+
Communities helps to get fan's feedback and input.

5. TWITTER:
 Twitter- is the social media marketing tool that lets you broadcast
your updates across the web. Follow tweeters in your industry or
related fields, and you should gain a stream of followers in return.
 Mix up your official-related tweets about specials, discounts, and
news updates to make interesting. Be sure to retweet to
consumers and answer to the people’s questions whenever
possible that makes more interactive.

6. LINKEDIN:
 LinkedIn is one of the more professional social media marketing
sites.It provides a great venue for entering into a professional dialog
with people in similar industries and provides a place to share
content with similar individuals.
 Encourage customers or clients to give your business
a recommendation on your LinkedIn profile. Recommendations
makes your business appear more credible and reliable for new
customers. Browse the Questions section of LinkedIn and providing
answers helps you get established and earns trust.

7. YOUTUBE:
 YouTube is the most popular place for creating video content, which
can be a powerful social media marketing tool. It is used to share
educational, promotional or inspirational videos about your
products, services or employees.
 It is important to make video content more attractive and interesting
such that provides a good ranking .Follow some tips like adding
“how-to” videos which brings benefit of ranking on the video search
results of Google.

8. PINTEREST:
 Pinterest is the latest in social media marketing trends. It provides
a platform for retail, but anyone can benefit from using Pinterest for
social media purposes.
 Pinterest allows small businesses to showcase their own product
offerings while also developing their own brand’s personality with
some unique pinboards.

9. BLOGS:
 Blogs Create a page online where you can share thoughts,
insights and information that educate or support customers and
your community.

10. THANK YOU