Memes are an effective marketing tool that can grab attention, enhance content, and boost popularity and brand reputation. As images or videos that spread widely online, especially on social media, memes address large audiences in a humorous and minimalistic way. While the potential of memes for marketing brands is not fully realized, they could become an innovative and cost-effective mode of promotion if used properly. However, memes are also risky as they could damage a brand if not created and distributed carefully.

1. Memes a Handy
Marketing Tool
Ashutosh Bhardwaj
MBA Business Analytics
UPES

2. What are Meme?
An image, video, piece of text, etc., typically humorous in nature, that is
copied and spread rapidly by Internet users, often with slight variations.
According to Merriam Webstar
Meme:
an amusing or interesting item (such as a captioned picture or video) or
genre of items that is spread widely online especially through social
media

3. It could be as funny as
These are simple pictures but what makes them special is the
text written on them, this is what we can say creativity in
minimalistic way…..

4. Why Memes are important ?
 Memes are too popular now a days on every social media platform ,
because they are catchy , humorous and simple
 Memes addresses a large number of audience, according to a study
the number of social media users in India will raised to 377 millions
till 2022.
 Memes are effectively catching the attention of such a large
audience.
 So it could be a great place to showcase your brand.

5. After last slide your reaction would be like…

6. Applications
Using memes within your content can serve a number of different purposes:
 Attention grabbers. The best and most successful content is content that
catches your attention immediately, and because memes are instantly
recognizable and fun, they can make all your content “catchier” when seen
only momentarily; they can encourage more interactions and click-through
accordingly.
 Content enhancers. You can also use memes to enhance your content, either
by using them to illustrate or make fun of a complex topic, or by using them
for entertainment purposes, such as using a reaction image to empathize
with your readers.
 Popularity fuel. You could also use memes as a way to boost your own
popularity or reputation or your brand.

7. A tool to market your Brand..
 Memes could be a great tool to showcase your brand.
 The simplistic and humorous nature of Meme grabs attention quickly
than any other conventional mode whether it is a advertisement or a
pamphlet.
 If the meme is funny enough to get viral then you don’t need to put
ant further effort your brand name will popularize immediately.

9. Conclusion
 Memes have high potential for marketing your brand, but its power is
yet to unleash.
 Right now we are not seeing many companies using memes actively to
popularize there brand but in near future it would be a great and
innovative mode of marketing.
 Memes are cheaper and cost effective than other marketing source.
 But they can act as a double edged sword if not used properly , they
can also destroy the image of your brand.

10. Thanks a lot for your
patience