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PRESENTING:



Traditional Prospecting
vs. Prospecting Through
Social Media
H oo sier H o spita l it y Co n f erence




Capture Leads with Legendary Prospecting™
Traditional Prospecting vs. Prospecting through Social Media

1     What’s     the     Difference?:
        Traditional Prospecting




       Social Media Prospecting




2     The Sales Call        vs.   Prospecting:
       Traditional Prospecting                   Social Media Prospecting




signatureworldwide.com
Seminar Workbook


  3      Effective Social Media Prospecting Tools:




  4      Creating Compelling Subject Lines:


   To:
   Cc:

Subject 1:


Subject 2:


Subject 3:

   From:




  5        Additional Tips:




                                                       signatureworldwide.com
Why Train Your People How to Prospect?

Making sales calls is much different than finding new clients, let        Who Should Attend?
alone finding the right client for your business. You have to find
                                                                          Because we make great salespeople great prospectors,
the right person to speak with before the sales process even
                                                                          attendees should include anyone who is actively engaged in
begins. Signature Worldwide’s Legendary Prospecting™
                                                                          finding and communicating with potential customers:
training encourages business development as a continuous,
                                                                            •	 Vice Presidents of Sales
active process. In this half-day or one-day session, attendees
will learn to create the right message and then put it to use               •	 Directors of Sales
with on-the-spot prospecting.                                               •	 Sales Managers
                                                                            •	 Business Development Managers
This “live fire” session allows participants to learn and do with
the expectation that real prospects will reply to their sales               •	 Regional Managers
team members. One director of sales and marketing is already                •	 Account Managers
expecting big results:                                                      •	 Sales Representatives
With clear prospecting guidelines and enhanced communication                •	 Inside/Outside Sales Teams
skills, sales team members will generate new business and gain              •	 Field Sales Representatives
greater penetration with existing clients.                                  •	 Counter Sales Representatives
Description                                                               Learning Objectives
Legendary Prospecting teaches salespeople how to                            •	 Search the Internet and identify potential contacts
generate incremental business by finding the right customer                 •	 Create effective email communications
and then contacting them in a manner that inspires that                     •	 Identify the do’s and don’ts of email prospecting
customer to speak with a sales team member.                                 •	 Using sensory language when leaving voicemails
                                                                            •	 Use the power of the telephone in tandem with the Internet




   Order a free sales mystery shopping call today
   • Does your sales team know the right answers to customers’ questions?
   • Do they identify caller needs and create value before quoting rates?
   • Do they ask for the business?

   The level of service you provide your prospects does make a difference.
   Don’t waste a single opportunity. Contact Amber Anthony Fox (614) 766-5101
   or email amberanthonyfox@signatureworldwide.com to take advantage of this offer.




5115 Parkcenter Avenue | Dublin, Ohio 43017 | Phone 800.398.0518 | signatureworldwide.com

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Hoosier workbook prospecting

  • 1. PRESENTING: Traditional Prospecting vs. Prospecting Through Social Media H oo sier H o spita l it y Co n f erence Capture Leads with Legendary Prospecting™
  • 2. Traditional Prospecting vs. Prospecting through Social Media 1 What’s the Difference?: Traditional Prospecting Social Media Prospecting 2 The Sales Call vs. Prospecting: Traditional Prospecting Social Media Prospecting signatureworldwide.com
  • 3. Seminar Workbook 3 Effective Social Media Prospecting Tools: 4 Creating Compelling Subject Lines: To: Cc: Subject 1: Subject 2: Subject 3: From: 5 Additional Tips: signatureworldwide.com
  • 4. Why Train Your People How to Prospect? Making sales calls is much different than finding new clients, let Who Should Attend? alone finding the right client for your business. You have to find Because we make great salespeople great prospectors, the right person to speak with before the sales process even attendees should include anyone who is actively engaged in begins. Signature Worldwide’s Legendary Prospecting™ finding and communicating with potential customers: training encourages business development as a continuous, • Vice Presidents of Sales active process. In this half-day or one-day session, attendees will learn to create the right message and then put it to use • Directors of Sales with on-the-spot prospecting. • Sales Managers • Business Development Managers This “live fire” session allows participants to learn and do with the expectation that real prospects will reply to their sales • Regional Managers team members. One director of sales and marketing is already • Account Managers expecting big results: • Sales Representatives With clear prospecting guidelines and enhanced communication • Inside/Outside Sales Teams skills, sales team members will generate new business and gain • Field Sales Representatives greater penetration with existing clients. • Counter Sales Representatives Description Learning Objectives Legendary Prospecting teaches salespeople how to • Search the Internet and identify potential contacts generate incremental business by finding the right customer • Create effective email communications and then contacting them in a manner that inspires that • Identify the do’s and don’ts of email prospecting customer to speak with a sales team member. • Using sensory language when leaving voicemails • Use the power of the telephone in tandem with the Internet Order a free sales mystery shopping call today • Does your sales team know the right answers to customers’ questions? • Do they identify caller needs and create value before quoting rates? • Do they ask for the business? The level of service you provide your prospects does make a difference. Don’t waste a single opportunity. Contact Amber Anthony Fox (614) 766-5101 or email amberanthonyfox@signatureworldwide.com to take advantage of this offer. 5115 Parkcenter Avenue | Dublin, Ohio 43017 | Phone 800.398.0518 | signatureworldwide.com