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CONTENT MARKETING
Transform your BUSINESS
Lets talk about Goal Setting
Let’s Start Our Journey
Content Marketing?
Content Marketing
Content isn't 'stuff we write to rank higher'
or 'infographics' or 'long-form articles.'
Content is anything that communicates a
message to the audience. Anything.
— Ian Lurie, CEO, Portent, Inc.
What Content Marketing Is?
Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly-defined audience —
and, ultimately, to drive profitable customer
action
Content Marketing Overview
FUNDAMENTAL CONTENT
MARKETING
Content Creation and
How Can It Benefit
My Business?
PHASE ONE
What is your Business Objectives for
Content Marketing ?
 Are you a small business that needs to gain awareness?
 Are you trying to distinguish your business from other competitor?
 Do you want to attract leads for your new products/service/program to
convert to paying and repeated customers?
CLEARLY WRITE DOWN THE MISSION STATEMENT AND GOALS OF
YOUR BUSINESS
Who are you creating this content for?
 Who is this content meant
for?
 How can we provide value
for them
 How can we use our
content to support them
through their buyer’s
journey?
Buyer’s Journey
BUILD PERSONAS FOR YOUR TARGET AUDIENCES
 Job/Role/Occupation:
 Typical challenge:
 Needs Gap:
 What gains are they looking for
 What they care about:
Tell Your Story
Ask questions like:
Why is this topic
important?
Why should they care
about this story?
What is in for them?
Remember….
 Put your audience first
 Help, don’t sell
 Give away valuable information for free
 Tell a good story
 Commit to quality
 Be Conversational
What resources do you have at your disposal?
 The formats
 Frequency, and
 Overall Workflow
 Who is writing - You or ghost write What
expertise do you have?
Content Marketing
Guidelines for Social Media
 Be there
 Be helpful
 Be generous
 Be interesting
 Be human
 Be on message
 Be polite.
Channel Plan
 Your website/blog
 Mobile
 Guest blogging on others’ sites/publications
 Social media (Facebook, Twitter, LinkedIn, Instagram,
etc.)
 Podcasts
 Video
 Webinars
 Live events
Content Marketing
Call/WhatsApp: 08060051589 Email: abiodun@dualityconnect.com
Get 50% Discount Today
Send: BLS to abiodun@dualityconnect.com
Content Marketing
t: 08060051589
e: abiodun@dualityconnect.com
w: dualitybusinessacademy.com
Get 50% Discount Today
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Content Marketing

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Content Marketing

  • 2. Lets talk about Goal Setting
  • 3. Let’s Start Our Journey Content Marketing?
  • 5. Content isn't 'stuff we write to rank higher' or 'infographics' or 'long-form articles.' Content is anything that communicates a message to the audience. Anything. — Ian Lurie, CEO, Portent, Inc.
  • 6. What Content Marketing Is? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action
  • 8. FUNDAMENTAL CONTENT MARKETING Content Creation and How Can It Benefit My Business?
  • 9. PHASE ONE What is your Business Objectives for Content Marketing ?  Are you a small business that needs to gain awareness?  Are you trying to distinguish your business from other competitor?  Do you want to attract leads for your new products/service/program to convert to paying and repeated customers? CLEARLY WRITE DOWN THE MISSION STATEMENT AND GOALS OF YOUR BUSINESS
  • 10. Who are you creating this content for?  Who is this content meant for?  How can we provide value for them  How can we use our content to support them through their buyer’s journey?
  • 12. BUILD PERSONAS FOR YOUR TARGET AUDIENCES  Job/Role/Occupation:  Typical challenge:  Needs Gap:  What gains are they looking for  What they care about:
  • 13. Tell Your Story Ask questions like: Why is this topic important? Why should they care about this story? What is in for them?
  • 14. Remember….  Put your audience first  Help, don’t sell  Give away valuable information for free  Tell a good story  Commit to quality  Be Conversational
  • 15. What resources do you have at your disposal?  The formats  Frequency, and  Overall Workflow  Who is writing - You or ghost write What expertise do you have?
  • 16. Content Marketing Guidelines for Social Media  Be there  Be helpful  Be generous  Be interesting  Be human  Be on message  Be polite.
  • 17. Channel Plan  Your website/blog  Mobile  Guest blogging on others’ sites/publications  Social media (Facebook, Twitter, LinkedIn, Instagram, etc.)  Podcasts  Video  Webinars  Live events
  • 19. Call/WhatsApp: 08060051589 Email: abiodun@dualityconnect.com Get 50% Discount Today Send: BLS to abiodun@dualityconnect.com
  • 21. t: 08060051589 e: abiodun@dualityconnect.com w: dualitybusinessacademy.com Get 50% Discount Today Send: BLS to abiodun@dualityconnect.com