How to use Content Marketing to grow your Small Business: Simple strategies for small business

1. CONTENT MARKETING
Transform your BUSINESS

2. Lets talk about Goal Setting

3. Let’s Start Our Journey
Content Marketing?

5. Content isn't 'stuff we write to rank higher'
or 'infographics' or 'long-form articles.'
Content is anything that communicates a
message to the audience. Anything.
— Ian Lurie, CEO, Portent, Inc.

6. What Content Marketing Is?
Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly-defined audience —
and, ultimately, to drive profitable customer
action

7. Content Marketing Overview

8. FUNDAMENTAL CONTENT
MARKETING
Content Creation and
How Can It Benefit
My Business?

9. PHASE ONE
What is your Business Objectives for
Content Marketing ?
 Are you a small business that needs to gain awareness?
 Are you trying to distinguish your business from other competitor?
 Do you want to attract leads for your new products/service/program to
convert to paying and repeated customers?
CLEARLY WRITE DOWN THE MISSION STATEMENT AND GOALS OF
YOUR BUSINESS

10. Who are you creating this content for?
 Who is this content meant
for?
 How can we provide value
for them
 How can we use our
content to support them
through their buyer’s
journey?

11. Buyer’s Journey

12. BUILD PERSONAS FOR YOUR TARGET AUDIENCES
 Job/Role/Occupation:
 Typical challenge:
 Needs Gap:
 What gains are they looking for
 What they care about:

13. Tell Your Story
Ask questions like:
Why is this topic
important?
Why should they care
about this story?
What is in for them?

14. Remember….
 Put your audience first
 Help, don’t sell
 Give away valuable information for free
 Tell a good story
 Commit to quality
 Be Conversational

15. What resources do you have at your disposal?
 The formats
 Frequency, and
 Overall Workflow
 Who is writing - You or ghost write What
expertise do you have?

16. Content Marketing
Guidelines for Social Media
 Be there
 Be helpful
 Be generous
 Be interesting
 Be human
 Be on message
 Be polite.

17. Channel Plan
 Your website/blog
 Mobile
 Guest blogging on others’ sites/publications
 Social media (Facebook, Twitter, LinkedIn, Instagram,
etc.)
 Podcasts
 Video
 Webinars
 Live events

19. Call/WhatsApp: 08060051589 Email: abiodun@dualityconnect.com
Get 50% Discount Today
Send: BLS to abiodun@dualityconnect.com

21. t: 08060051589
e: abiodun@dualityconnect.com
w: dualitybusinessacademy.com
Get 50% Discount Today
Send: BLS to abiodun@dualityconnect.com