Leveraging Your Brand for Growth

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Leveraging Your Brand for Growth

  1. 1. Leveraging YourBrand for Growth: 5 Pillars toMarketing Wisdom Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  2. 2. New Definition of Marketing Know Like Trust Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  3. 3. Three Parts of the Brain Old or New Brain Reptilian Brain Middle Brain Leveraging Your Brand for Growth:Image: www.sharpbrains.com 5 Pillars to Marketing Wisdom
  4. 4. Six Stimuli of the Old Brain Leveraging Your Brand for Growth:Image: www.salesbrain.com 5 Pillars to Marketing Wisdom
  5. 5. WHAT ISSOCIAL Pillar #1: MarketingMEDIAStrategy ANDWHY YOUSHOULDCARE Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  6. 6. Describe Your Ideal ClientDemographics | Geographics | Behavioral | Psychographics Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  7. 7. Marketing Pillar #2 DifferentiationSteve Jobs Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  8. 8. Interview Your ClientsAsk Them… 1. Why did you hire us? 2. What do we do better than others? 3. What could we do better? 4. Do you refer us? Why? How? 5. What would you Google to find us? Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  9. 9. How Are You Different?• Product• Service• Market niche• Offer• Solve a problem• Unique habit• Guarantee• A way of doing business Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  10. 10. #3 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  11. 11. Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972)Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  12. 12. Positioning Statement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  13. 13. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  14. 14. Marketing Pillar #4 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  15. 15. MarketingPurposeStatement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  16. 16. Talking LogoLeveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  17. 17. Core Marketing Message Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  18. 18. Marketing Pillar #5 Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  19. 19. Content That Builds Trust • Blogs • Social media • Reviews • Testimonials Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  20. 20. Content That Educates • White papers • Webinars • FAQs • Success stories Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  21. 21. The Sales Funnel Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  22. 22. Know •Who and how •Advertising •Referrals Like •Website/blog •Reception •Newsletter Trust •Search •Expert content •Sales presentation Try •Webinar •Evaluation •Nurturing Buy •Service team •New customer kit •Finance/delivery Repeat •Post project survey •Cross selling •Quarterly events Refer •Results reviews •Partner intros •Peer2peer eventsLeveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  23. 23. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  24. 24. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom• Strategy• Differentiation• Positioning• Branding• Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  25. 25. What Do You Think?Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom

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