5 Facebook Mistakes that Are Killing Your Conversions

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There are some huge mistakes that Facebook Marketers are making that are devastating their conversion rates and destroying their sales.
Most marketers don’t even know they are making these mistakes, so don’t be one of them!

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  • Profile Picture
  • To avoid these pitfalls were going to show you how to do all of the following
  • Profile Picture
  • Profile pic size: 180 x 180 px. Use these dimensions to make sure your image doesn’t get distorted after uploading it to Facebook.Having your brand or business logo in your profile picture does wonders for top of the mind awareness and branding efforts throughout Facebook.Since every interaction that happens on the social network is tied back to a profile, your profile picture thumbnail shows up with every post, Like, Comment, message, or Share. This serves as an optimal visual cue for your fans and potential-fans to associate each of your Facebook interactions back to your company.Think of this like free advertising - your profile picture, along with the Page’s name, effectively brands every status update on Facebook from your page, regardless of where the viewer reads the update (e.g. their Newsfeed, your fan page, or from a mobile device)!Char-broil does a great job at keeping branding consistent all over their fan page. Check out their quality, branded profile pic.
  • DIMENSIONS: 180 * 180 pixelsOPPORTUNITYThis picture along with the Page’s name brands every status update on Facebook from your page, regardless of where the connection/fan reads the update (i.e. their home page, the actual page or from their smart phones) The thumbnail serves as an optimal visual cue for your connections/fans to associate all of your status updates with your company.BEST PRACTICEScompany’s logo:https://www.facebook.com/charbroilfeature a connection/fan photo: https://www.facebook.com/yomonyogurtfeature a product:https://www.facebook.com/bluebottlecoffee
  • blog.heyo.com/facebook-mistakes
  • Dimensions: 851*315Facebook Restrictions- Covers may not include:Price or purchase information:such as “40% off” or “Download it on socialmusic.com”;Contact information: such as a website address, email, mailing address, or information that should go in your Page’s “About” section;Calls to Facebook Actions:such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; orGeneral calls to actions - such as “Get it now” or “Tell your friends.”Promote Brand Lifestyle: https://www.facebook.com/GatoradePromote New Products: https://www.facebook.com/MTVPromote Your Fans: https://www.facebook.com/Doubletree
  • OPPORTUNITY:Posts indexed for SEO & viral growth rateHinges on keywords and ‘shareability’ Links and posts should convey exact messageBEST PRACTICES:Optimize link headline and metadata - Bold headline = <H1> in search engines - Unbolded text = search metadata Engagement Strategies for more FB interactions - EdgeRank = U x W x D - ViralGrowthRate = Likes + Comments + Shares
  • Dimensions: 843 x 403OpportunityStoryline for brand historyPersonalize brand with images & videosBuild stronger relationship with fansBest Practiceshttp://www.socialbakers.com/blog/559-timeline-milestones-your-new-marketing-toolKey moments in brand historyLaunching a new productCustomer StoriesReaching a certain number of fans
  • DIMENSIONSThumbnail = 111 * 74 pixelsApp = 810 * ______ pixelsOPPORTUNITYProve Facebook Page ROICollect lead information and build an e-mail listShowcase + sell products all within FBBEST PRACTICESWelcome - Provide your customers with infomationLead Capture -  Gather information/help build your email marketing list.Sell Products – Increase Revenue
  • To avoid these pitfalls were going to show you how to do all of the following
  • 5 Facebook Mistakes that Are Killing Your Conversions

    1. 1. heyo.com
    2. 2. 5 Facebook MistakesKilling Your Conversions Marketing wisdom from Heyo CEO, Nathan Latka
    3. 3. NOT…Branding your Profile PicturesLeveraging your cover imageMaximizing engagement potential withMilestonesOptimizing Facebook posts for SEO and viralgrowthCreating custom content with fan page apps + tabs
    4. 4. heyo.com
    5. 5. Branding your Profile Pictures
    6. 6. DIMENSIONS - 180 x 180 pixelsOPPORTUNITY- Connected to EVERY Facebook interaction- Visual cue for your connections/fans to associate all interactions with your company.BEST PRACTICES- Company Logo- Featured Product- Fan Submitted Photo
    7. 7. blog.heyo.com/facebook-mistakes
    8. 8. Leveraging your cover image
    9. 9. DIMENSIONS- 851 x 315 pixelsFACEBOOK RESTRICTIONSCovers may not include:- Price or purchase information- Contact Information- Calls to Facebook actions- General calls to actionBEST PRACTICES- Promote brand lifestyle- Showcase new products- Support your loyal fans
    10. 10. fb.com/heyo
    11. 11. Optimizing Facebook posts for SEO and viral growth
    12. 12. OPPORTUNITY- Posts indexed for SEO & viral growth rate- Hinges on keywords and ‘shareability’- Links and posts should convey exact messageBEST PRACTICES- Optimize link headline and metadata - Bold headline = <H1> in search engines - Unbolded text = search metadata- Engagement Strategies for more FB interactions - Edge Rank = U x W x D - Viral Growth Rate = Likes + Comments +Shares
    13. 13. heyo.com
    14. 14. Maximizing engagement potential with Milestones
    15. 15. DIMENSIONS- 843 x 403 pixels (full width of timeline)OPPORTUNITY- Storyline for brand history- Call to action – Include URL in story section- Build stronger relationship with fansBEST PRACTICES- Key moments in brand history- Launching a new product- Customer Stories- Reaching a certain number of fans
    16. 16. #HeyoWebinar
    17. 17. Creating custom content with fan page apps + tabs
    18. 18. DIMENSIONS- Thumbnail = 111 * 74 pixels- App = 810 * ______ pixelsOPPORTUNITY- Prove Facebook Page ROI- Collect lead information and build an e-mail list- Showcase + sell products all within FBBEST PRACTICES- Welcome/More Information- Lead Capture- $ell Products
    19. 19. NOT…Branding your Profile PicturesLeveraging your cover imageMaximizing engagement potential withMilestonesOptimizing Facebook posts for SEO and viralgrowthCreating custom content with fan page apps + tabs

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