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2010 grow nebraska social_media_updated_version_n

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2010 grow nebraska social_media_updated_version_n

  1. 1. GROW Nebraska Marketing Workshops 2010 Social Media Solutions Did You Know 4.0
  2. 2. About GROW Nebraska <ul><li>• Started in 1998 as a marketing cooperative to assist small businesses throughout Nebraska </li></ul><ul><li>• Goal is to create promotion and awareness of Nebraska products and services regionally and nationally </li></ul><ul><li>  </li></ul>
  3. 3. GROW Nebraska Strategies-Create value services <ul><li>Goal – Put $$$ in the pockets of Entrepreneurs/Businesses and create enterprise income for GROW Nebraska through the use of free or discounted services. </li></ul>
  4. 4. Services <ul><ul><li>Product Evaluation </li></ul></ul><ul><ul><li>Page listing and web site link on the GROW web site </li></ul></ul><ul><ul><li>The GROW Book Listing </li></ul></ul><ul><ul><li>Web site critique </li></ul></ul><ul><ul><li>GROW Retail Store Opportunities (Kearney, Grand Island, State Fair and Holiday Stores) </li></ul></ul><ul><ul><li>Flavors of Nebraska </li></ul></ul><ul><ul><li>Technical Assistance </li></ul></ul><ul><ul><li>GROW Workshops </li></ul></ul>
  5. 5. Things to Accept <ul><ul><li>Your Website is one of the MOST important marketing tools. </li></ul></ul><ul><ul><li>Your audience is active online. </li></ul></ul><ul><ul><li>Technology can make your life easier! </li></ul></ul>
  6. 6. Features of Web 2.0 <ul><ul><li>Enhanced retail opportunities </li></ul></ul><ul><ul><li>Real-time web updates </li></ul></ul><ul><ul><li>Community support and loyalty </li></ul></ul><ul><ul><li>Dynamic web features increase market </li></ul></ul><ul><ul><li>Increased workforce and worker connectivity </li></ul></ul><ul><ul><li>Social and Professional Networking </li></ul></ul>
  7. 7. How many of you have? <ul><ul><li>Have a business Facebook account </li></ul></ul><ul><ul><li>Created a Flickr account </li></ul></ul><ul><ul><li>Uploaded a Youtube video </li></ul></ul><ul><ul><li>Created a Blog </li></ul></ul><ul><ul><li>Created Podcast </li></ul></ul><ul><ul><li>Have a Twitter Account </li></ul></ul>
  8. 8. SNS Demographics <ul><ul><li>79% American adults used Internet </li></ul></ul><ul><ul><li>46% of online American adults use a social networking site </li></ul></ul><ul><ul><li>65% of teens 12-17 use online social networks </li></ul></ul><ul><ul><li>As of August 2009, Facebook was the most popular online social network </li></ul></ul>Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
  9. 9. Facebook <ul><li>Tips for Facebook Business Pages </li></ul><ul><ul><li>Practice with a personal account first </li></ul></ul><ul><ul><li>Create a business page from your personal user account </li></ul></ul><ul><ul><li>Maintain administrative rights to your business page </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Market Research </li></ul></ul><ul><ul><ul><li>Through polling application </li></ul></ul></ul><ul><ul><li>Direct Target Marketing </li></ul></ul><ul><ul><ul><li>http://www.facebook.com/advertising/?src=fbj9 </li></ul></ul></ul><ul><ul><li>Upload photos/video </li></ul></ul>
  10. 10. Facebook
  11. 11. Facebook
  12. 12. Targeted Advertising <ul><li>Facebook Ads </li></ul><ul><ul><li>Pay Per Click </li></ul></ul><ul><ul><li>Set daily budget and time frame </li></ul></ul><ul><ul><li>Reach a large, but targeted audience at a low cost </li></ul></ul><ul><ul><li>GROW will help you create ads and find niche target </li></ul></ul>
  13. 13. Twitter <ul><ul><li>Microblogging </li></ul></ul><ul><ul><ul><li>Chris Brogan ’ s Blog </li></ul></ul></ul><ul><ul><ul><ul><li>50 Ideas for using Twitter for business </li></ul></ul></ul></ul><ul><ul><ul><li>GROW Nebraska - grownebraska </li></ul></ul></ul>
  14. 14. Twitter Symbols and Meanings  <ul><ul><li># = hashtag - used before a word </li></ul></ul><ul><ul><ul><li>#growne </li></ul></ul></ul><ul><ul><li>@ - direct message - used before a name </li></ul></ul><ul><ul><ul><li>@connieh </li></ul></ul></ul>
  15. 15. URL Too Long? <ul><li>Twitter - 140 characters </li></ul><ul><ul><li>http://bit.ly/ </li></ul></ul><ul><ul><li>www.tiny.cc </li></ul></ul>
  16. 16. CoTweet <ul><li>CoTweet - an application that links to Twitter.  </li></ul><ul><ul><li>Schedule updates in advance </li></ul></ul><ul><ul><li>More than one user </li></ul></ul><ul><ul><li>More than one account </li></ul></ul><ul><ul><li>Tracks response messages </li></ul></ul>
  17. 17. Blogs <ul><ul><li>Almost essential for small or niche business </li></ul></ul><ul><ul><li>Provides constant updates to customers </li></ul></ul><ul><ul><li>Drives traffic to your site </li></ul></ul><ul><ul><li>Creates “enthusiasts” </li></ul></ul><ul><ul><li>Easy to manage and setup </li></ul></ul><ul><li>                                           </li></ul><ul><li>                                           http://www.growneb.com/blog/     </li></ul>http://blog.thefruitcompany.com/
  18. 18. How to Import <ul><li>Blogs to Facebook </li></ul><ul><ul><li>Click on &quot;edit page&quot; (under the picture) </li></ul></ul><ul><ul><li>Scroll down, find &quot;notes&quot; and click on &quot;edit notes&quot; </li></ul></ul><ul><ul><li>Top/right hand side &quot;Edit Import Settings&quot; </li></ul></ul><ul><ul><li>Put Blog URL information to start feeding </li></ul></ul>
  19. 19. Import Blogs = Increase Blog Effects  
  20. 20. Flickr.com <ul><ul><li>Upload Photos </li></ul></ul><ul><ul><ul><li>Utilize tags </li></ul></ul></ul><ul><ul><ul><li>Join Groups </li></ul></ul></ul><ul><ul><li>Embed photography into website </li></ul></ul><ul><ul><li>GROW Nebraska photostream </li></ul></ul><ul><ul><ul><li>http://www.flickr.com/photos/grownebraska/ </li></ul></ul></ul><ul><ul><li>The Fruit Company </li></ul></ul><ul><ul><ul><li>http://flickr.com/photos/24575426@N07/ </li></ul></ul></ul>
  21. 21. Link Flickr & Facebook <ul><ul><li>Flickr </li></ul></ul><ul><ul><ul><li>Notify Facebook with a post to your newsfeed when new photos uploaded </li></ul></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Share Flickr photos with Facebook friends </li></ul></ul></ul>
  22. 22. Video <ul><ul><li>Create video </li></ul></ul><ul><ul><ul><li>Upload to youtube.com </li></ul></ul></ul><ul><ul><ul><li>Upload to podcast </li></ul></ul></ul><ul><ul><ul><li>Link file to website </li></ul></ul></ul>
  23. 23. youtube.com <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Create a Profile </li></ul></ul></ul><ul><ul><ul><li>Upload Videos </li></ul></ul></ul><ul><ul><li>Embed in website </li></ul></ul><ul><ul><li>How to grow your youtube audience - http://holykaw.alltop.com/how-to-grow-your-youtube-audience </li></ul></ul>
  24. 24. Podcasting <ul><ul><li>Audio casts </li></ul></ul><ul><ul><li>Video casts </li></ul></ul>
  25. 25. Four Steps for Social Marketing Success http://searchenginewatch.com/3635372
  26. 26. One Piece Many Deliverables <ul><ul><li>Written content </li></ul></ul><ul><ul><ul><li>Make a press release </li></ul></ul></ul><ul><ul><ul><ul><li>http://www.prweb.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.businesswire.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://digg.com/ </li></ul></ul></ul></ul><ul><ul><ul><li>Create an eNewsletter </li></ul></ul></ul><ul><ul><ul><li>Add to Blog </li></ul></ul></ul><ul><ul><ul><li>Article for website </li></ul></ul></ul><ul><ul><ul><li>Convert to audio/video </li></ul></ul></ul><ul><ul><li>It’s all about the customer! </li></ul></ul>
  27. 27. Content is the number one reason people come to our Web sites
  28. 28. There is more to the &quot;Social&quot; story <ul><li>http://www.go2web20.net/ </li></ul><ul><li>Other social media to consider: </li></ul><ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Toodledo </li></ul></ul>
  29. 29. GROW Nebraska Marketing Workshops It’s all about the customer!
  30. 30. Learn More About GROW Nebraska   <ul><li>• Learn more about GROW Nebraska online at www.grownebraska.org or visit our booth. </li></ul><ul><li>• Send any questions to info@grownebraska.org or call us toll-free at 888.GROW.NEB. </li></ul>
  31. 31. Contact Information <ul><ul><li>Janell Anderson Ehrke - janell@grownebraska.org </li></ul></ul><ul><ul><li>Erin Malzer - erin@grownebraska.org </li></ul></ul><ul><ul><li>  Liz Martin - liz@grownebraska.org </li></ul></ul><ul><ul><li>Ashley Blickenstaff - ashley@grownebraska.org </li></ul></ul><ul><li>  </li></ul><ul><li>http://go.unl.edu/growmarketing2010 </li></ul><ul><li>Analyze This </li></ul><ul><li>http://connect.extension.iastate.edu/ecop </li></ul>

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