SEO vs. SEM

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Have you ever wondered what the difference is between SEO and SEM? In our Internet Marketing 101: SEO vs. SEM we'll uncover the difference, and learn how they work together to build successful internet marketing strategies.

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SEO vs. SEM

  1. 1. What’s the difference?Internet Marketing 101:SEO vs. SEMImage CC outcast104
  2. 2. Search engine optimization (SEO) is the processof enhancing the visibility of a website or a webpage in a search engines "natural" or un-paid("organic") search results. ~ Wikipedia
  3. 3. SEOPageTitlesMetaDescriptionsBloggingPageStructureURLsNavigationInboundLinks
  4. 4. Search engine marketing (SEM) is a formof internet marketing that involves thepromotion of websites by increasing theirvisibility in search engine results pages (SERPs)through optimization and advertising. ~Wikipedia
  5. 5. Sort of…
  6. 6. A baby learning to walk will reach out forits parent’s hands in order to steady itself.Like a baby, SEM also needs a strongfoundation…Image CC Glomcheng
  7. 7. SEO is that foundation.Image CC Glomcheng
  8. 8. Image CC teegardin
  9. 9. SEOPageTitlesMetaDescriptionsBloggingPageStructureURLsNavigationInboundLinksSEM takes this…And transforms it into…
  10. 10. SEOPageTitlesMetaDescriptionsBloggingPageStructureURLsNavigationInboundLinksAttractConvertDelightThis
  11. 11. Social Media Pay-per-ClickBanners ContentInternetMarketing
  12. 12. Internet marketing bridges the gap betweenSEM and SEO and connects potential customerswith your brand. With a solid SEO foundation,your business can design a search marketingstrategy that brings in more leads, for lessmoney than traditional advertising methods,month over month.
  13. 13. Thank You!

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