mCMO Conference 2013 - From Mobile App To Mobile Business
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mCMO Conference 2013 - From Mobile App To Mobile Business

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Mr. Michael Yung ...

Mr. Michael Yung
Chief Information Officer, Next Media Limited
Speech topic: From Mobile App to Mobile Business

More in: Technology , Business
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  • 1. From Mobile App To Mobile Business Group Chief Information Officer, Next Media Michael Yung mCMO Conference 2013 – Evolution in Mobile User Experience
  • 2. The Apps mCMO Conference 2013 – Evolution in Mobile User Experience
  • 3. The Apps mCMO Conference 2013 – Evolution in Mobile User Experience
  • 4. More Apps … mCMO Conference 2013 – Evolution in Mobile User Experience
  • 5. Some Numbers …  Over 6 million downloads  iOS, Android, Windows Mobile, Blackberry  Phones, Tablets, Smart TV, PDF, mobile websites  In any given day, mobile services deliver  Over 8 million video views  Even more views in news article  Life is Crime and Barcode Footballer  No. 1 games in RPG, Action, Sport  No. 1 in Grossing mCMO Conference 2013 – Evolution in Mobile User Experience
  • 6. Mobile – User – Experience mCMO Conference 2013 – Evolution in Mobile User Experience
  • 7. Mobile – User – Experience  Better Hardware  Bigger screen size  Better processing power  Touch screen  Better Network Infrastructure  Network speed, above and below the ground  Data plan  Better Interaction  Gesture change  Geolocation  Social sharing  Input method – Keyboard, Camera mCMO Conference 2013 – Evolution in Mobile User Experience
  • 8. Mobile – User – Experience  Different age groups but all with short time span  Better content discovery  Limited time and Time sharing  More variety of contents  Different behavior in  Different times of the day  Different places  Different devices  Multiple platforms, multiple devices  Comply with the UI standards, yet provide similar user experience mCMO Conference 2013 – Evolution in Mobile User Experience
  • 9. Mobile – User – Experience  Relevancy of news  Text and images, Video news  Animated news  Breaking news, Live broadcast  Info-graphics, “Topical Games”  In search of speed  Speed of the news  Speed of the delivery  Speed of the app  Quality of videos  Ad technology – Banner, Splash, Flip, Targeted, Video, HTML 5 mCMO Conference 2013 – Evolution in Mobile User Experience
  • 10. From App to Business mCMO Conference 2013 – Evolution in Mobile User Experience
  • 11. Mobile Business Considerations M-Commerce like Shopping / Data intelligence but usual considerations like shopping, payment, delivery experiences and data privacy Virtual goods, virtual coins but need to observe rules of the game mCMO Conference 2013 – Evolution in Mobile User Experience Consider subscription if you have great digital content and fully understand your target audiences Consider various ad solutions – Banner, Video, HTML5 interactive Ads
  • 12. Key Lessons Learnt • Innovation is our culture (often forced by market changes) • Focus on building a service, not just an app • Multi-platforms, SoLoMo, Personalization, UGC, HTML 5 mCMO Conference 2013 – Evolution in Mobile User Experience
  • 13. THANK YOU !! mCMO Conference 2013 – Evolution in Mobile User Experience
  • 14. mCMO Conference 2013 – Evolution in Mobile User Experience