App Store Optimization (ASO)includes App Store Marketing and Mobile App SEO. The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Mobile App Marketing Solutions Guide
1. WWW.MOBILOITTE.COM
APP MARKETING
Mobile Marketing has become an integral
part of overall marketing strategy of 68%
of the companies by 2015 itself.
Surprisingly, users spend 90% of their
time in apps as compared to mobile web.
In the near future, mobile will enable
brand innovation with help of Artificial
Intelligence, Virtual Reality and Internet of
Things.
Industry stakeholders and their current business challenges:
▪ Businesses
▪ Customers
▪ Marketers
▪ Social Media Marketing
▪ Analytics
▪ CRM
To handle such challenges, Mobiloitte focuses on four key areas:
SOCIAL MEDIA
MARKETING
App to facilitate social
media marketing
IN-APP MARKETING
Push messages and
notifications to market
APP ANALYTICS
App based analysis to
get updated on
customer preference
REFERRAL MARKETING
App based referral
marketing to convert
users into promoters
Mobiloitte specializes in outsourced product &
application development: Mobile, Web, Cloud,
across BOTS, APPS, DIGITAL & IoT