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Social Business Conference 2013- From Mahjong Strategy to Social Media

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Mr. Vincent Tsui (徐緣)
MNC Marketing Director, Marketing Columnist
Topic: From Mahjong Strategy to Social Media

Published in: Business, Technology
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Social Business Conference 2013- From Mahjong Strategy to Social Media

  1. 1. SocialBusinessConferenceAIMFrom Mahjong Strategy to Social Media徐緣
  2. 2. Turn Social Media into business?
  3. 3. Quick win with limited investment
  4. 4. Hong Kong AcnesCost : $9000 HKD (2 videos)Result : Over 100,000 views + sales jump
  5. 5. 斯洛伐克SLOVAKIASlovakia Miele Vaccum CleanerAgency: Mayer McCann Erickson, Bratislava
  6. 6. Investable Ideas:Unleash full potential of an existing success
  7. 7. Result : Single-day sales record in Japan formore than 10 billion yenJapan Uniqlo
  8. 8. Investable Ideas:Facilitate mass-customization
  9. 9. Agency: Gitam BBDO, IsraelIsrael Opel Corsa
  10. 10. Use Social Media as a business exchange platform
  11. 11. USA American Express
  12. 12. END

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