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Webinar mobile market_trends


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Webinar mobile market_trends

  1. 1. Latest mobile market trends and their implication on the mobile testing strategy Enabling Enterprise mobility Extending Software Quality to Mobile We will be starting momentarily Perfectomobile Mobile Testing Center of Excellence Group
  2. 2. Webinar Agenda 1 • Intro 2 • Major market trends for 2013 • New mobile OS’s • Mobile Market Insights 3 • Trends implications on mobile strategy 4 • Q&A
  3. 3. ∙ ∙ ∙ ∙ ∙ Founded 2006 80+ employees Office in Boston, London, Israel Over 600 customers Fortune 500 enterprises, Telcos, SMBs ∙ SaaS Platform + Licenses ∙ Recurring revenue model Mobile Application Quality across the mobile application lifecycle Monitoring Testing Automation ALM Integration Offshoring Continuous Integration Public Cloud Private Cloud
  4. 4. Solution - The MobileCloud™ Platform
  5. 5. MWC2013 & Perfecto Mobile
  6. 6. Mobile Market Trends
  7. 7. How long does it takes to build a mobile application? Source: MobileAppTesting
  8. 8. Mobile market trends - 2013 Existing mobile OS changes New mobile OS’s launch Few Mobile market insights Technical Webinars Source:
  9. 9. Existing Mobile OS’s – End of 2012 Samsung accounted for 63 Million out of the 152 Million in Q42012
  10. 10. POLL Who is the 3rd biggest smartphone maker worldwide as of Q42012?
  11. 11. Worldwide smartphone vendors Market share Source: IDC Worldwide Mobile Phone Tracker, January 24, 2013
  12. 12. Number of Mobile users vs. Desktop users
  13. 13. New Mobile OS’s Intro FireFox OS PEAK Tizen Windows Phone Samsung/Intel New Mobile OS’s RIM’s BlackBerry OS 10 Ubuntu Z10 & Q10 SailFish By Jolla KEON
  14. 14. Market insights iOS fragmentation is growing (6 different screen size to support) 2-3 new iPhones expected by June 2013 (iPhone 5S 4’’, new iPhone 4.8’’) 3 different iOS versions released just this months (6.1 (1/29), 6.1.1 (2/12), 6.1.2(2/19)) smartphones and Tablets goes together for mobile apps – Fact! Mobile apps becoming more complex: Location based, Augmented reality, NFC, etc. Most large OEM’s invading the Windows Phone market Nokia reports 4th quarter great results after tough 7 quarters (€202 million profits) Mobile monitoring and performance testing becomes critical for mobile apps (Network matter- 3G,4G,WiFi)
  15. 15. Market insights – E-Commerce
  16. 16. Market insights – Forecasts and trends Mobile based shopping expected to grow by 24% in 2013 (U.S)
  17. 17. Market insights Mobile Web growth (HTML5) Tablet sizes – Not only large sizes any more iPad Mini sold 8 Million units in ~2 month Mobile apps share by category (Source: IDC) Business (20% Increase since 2010) Finance (~8% Increase since 2010) Education (~8% Increase since 2010) Medical Productivity (Internal App Stores) New Android 5.0 (KLP) – 05-06/2013 Xphone by Motorola
  18. 18. Market insights HP Elite Pad – WP8: Link
  19. 19. A word about mobile security threats Source: Techcrunch
  20. 20. POLL What topics would you like to see more covered in our future webinars?
  21. 21. Mobile OS Regression bugs – What does it have to do with my Mobile Testing? Per Device version Pre-release testing (iOS6.1.1 Beta) Apple Bug Reporter Android defect database
  22. 22. MWC2013 predictions Windows Phone 8 buzz continues New NOKIA WP8 phone will most probably be announced New SAMSUNG devices (NOTE III, Galaxy S4) Sony Xperia Z tablet launch at MWC 2013 Blackberry Z10 with BB10 OS at MWC 2013 LG Optimus G2 at MWC 2013 Asus MeMo Pad 10 at MWC 2013 HTC M7 at MWC 2013 – upcoming flagship by HTC Huawei Ascend P2 at MWC 2013
  23. 23. Mobile Market Trends Implications
  24. 24. Selecting the right number of handsets
  25. 25. Some apps that SEEM to be OK ☺ Hardly work on specific platforms… These are the ratings filtered by latest version and the Samsung Galaxy S3 (#1 smartphone in North America)
  26. 26. When moving forward to newer product versions – DO NOT forget to look back into old platforms/devices !
  27. 27. Mobile quality is all about RISK Source: bankinfosecurity Web
  28. 28. Market changes implications Both manual and automation testing are needed Listen to the market, follow your customer ratings and feedback Leverage your mobile investment for new mobile offering Reuse tests and extend to new platforms – Cross platform scripting! Reuse processes and tools Native, Web and Hybrid applications – each has its Pro’s/Con’s HTML5 targeted for Security attacks More mobile platforms to cover in 2013 Use strategy for picking the right devices per platform Be prepared to support new handsets and OS’s as well (Also Tablets) Testing for Performance and Monitoring is essential (on Real devices)
  29. 29. World Quality report 2012-2013 Source: CapGemini
  30. 30. Addressing Enterprises challenges 1. 2. 3. 4. Inability to meet quality across all platforms Inability to support fast continuous delivery Inability to scale (test coverage, manual, offshore) Operational nightmare (device mgmt. complexity, cost, risk) 5. Fail to Leverage Existing ALM Investment (Tools, process, policy, people) Real Devices + Emulators (True) Mobile Cloud Cross Device Automation + Manual End to End Mobile App Lifecycle Extending Existing ALM
  31. 31. Questions & Answers
  32. 32. Thank You! If you have any further questions, please contact: Perfecto Mobile Join us on LinkedIn Mobile Testing Center of Excellence