3. Why do we blog?
• Show what the network
has been up to
• It’s a great way to
recruit new members
• Getting an ask out to
people
• Show off what you’ve
done!
4. Do’s and Don’ts
• Do • Don’t
– Keep it brief (250-500 words) – Make it too word-heavy; use
– Use links images/videos
– Keep your audience interested – Be repetitive
– Check what others have done – Use jargon, inside jokes etc
– Use your own voice – Say ‘we’ too often
– Include participants’ stories – CAPS LOCK
– Use tags – …and most importantly…
– Find a good posting frequency
– HAVE FUN!
10. Why use social media?
• Great way to amplify your message
• Easy way to reach lots of people; both those
familiar and unfamiliar with our message
• “Shareability”
• It’s one of the best tools to drive people to our
site
• …because a LOT of people do, and we should
join in the conversation!
17. Twitter vs Facebook
• Short, succinct updates • More detailed updates
• Live “reporting” (of an • Pictures, videos
event or action) • Organizing as a group
• Retweeting other people • Nurturing a more solid
• Joining in a trending supporter base
conversation • Post less frequent, higher
• Connect to influential quality
people
• Post as often as you like
19. Here’s a video of our recent social
media attack on Waitrose – and their
very bad reaction to it
• https://www.youtube.com/watch?fe
ature=player_embedded&v=hKRJaN
XtPF0
21. Why use videos online?
• Visual storytelling
• Gives sense and feel of the activity
• Written word not always best way to convey
message
• Visuals = shareability
• Combines different elements
22. Best practice:
• Short and sweet – under 90 seconds
• Fun, silly, playful works
• Capture “interviews” with passers-by,
participants, etc
• Use music to help convey the tone
