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Building Communities Around
         Your Content




               Building Communities Around Your Content
About Me: Jess Jurick
• Senior Web Strategist @ 10up LLC, a premium
  WordPress development & strategy agency
• Over 4 years of experience developing interactive
  strategies for top brands, non-profits, and start-
  ups
• Dozens of clients, from universities like University
  of Rhode Island to WordPress.com VIP clients like
  Universal Sports and TechCrunch
• @jessjurick
                              Building Communities Around Your Content
What is this session about?
• Building an audience and inspiring them to
  actively engage with your content by:
  – Consuming it
  – Sharing it
  – Contributing to it




                          Building Communities Around Your Content
How do you accomplish this?
• Develop a strong brand voice
• Focus on topics that matter to your audience
• Be accessible
• Give your audience tools to engage with your
  content and your brand
• Develop a game plan



                          Building Communities Around Your Content
Developing a Strong Brand Voice
• What is a brand voice?
• How do you develop it?
• Why does it matter?




                           Building Communities Around Your Content
Hip2Save.com
• Young mom
  blogging about her
  efforts to save
• Focuses on deals
  that appeal to
  young moms and
  families
• Transforms
  couponing to an
  online community
  experience

                       Building Communities Around Your Content
MomGenerations.com
• Three women
  blogging about
  parenting, fashion,
  and relationships
• Real life stories that
  women can relate to
• Readers are
  emotionally invested
  in their stories (so
  are their pocket
  books!)


                           Building Communities Around Your Content
Ma.tt
• Founding
  developer of
  WordPress
• WordPress news,
  industry thought
  leadership, photos
  and fun
• Makes software
  personal


                           Building Communities Around Your Content
Upside: The UPS Blog
• Leading shipping
  and logistics
  provider
• Company news,
  employee profiles,
  industry thought
  leadership
• Brand news with
  soul

                       Building Communities Around Your Content
Enough about you… Onto the tools!
•   Content Strategy
•   Commenting
•   Social integration
•   Crowdsourcing
•   Offline events




                         Building Communities Around Your Content
Content Strategy
• Use a conversational
  tone
• Have an opinion
• Engage other
  bloggers and your
  audience
• Reward your loyal
  fans


                         Building Communities Around Your Content
Commenting
  It’s not all that scary and it can even be fun!
• Source content ideas from your readers
• Build relationships and foster two-way
  communication
• Roll your own!




                            Building Communities Around Your Content
Social Integration
• bbPress
• BuddyPress
• Facebook and Twitter
  integration




                         Building Communities Around Your Content
CrowdSourcing
• Guest bloggers
• Content gatherers




                      Building Communities Around Your Content
Offline Events
• Local meetups
• Local club chapters
• National conferences




                         Building Communities Around Your Content
Now that you’re all inspired…
                You need a plan!


                            Develop an                  Choose
 Goals &     Craft Your                                  Your
                             Editorial
Objectives     Voice                                     Tools
                             Calendar




               Now, get started!


                          Building Communities Around Your Content
Building Communities Around
         Your Content
              by Jess Jurick
               @jessjurick

 Slides will be available at get10up.com!



                        Building Communities Around Your Content

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Building Communities Around Your Content

  • 1. Building Communities Around Your Content Building Communities Around Your Content
  • 2. About Me: Jess Jurick • Senior Web Strategist @ 10up LLC, a premium WordPress development & strategy agency • Over 4 years of experience developing interactive strategies for top brands, non-profits, and start- ups • Dozens of clients, from universities like University of Rhode Island to WordPress.com VIP clients like Universal Sports and TechCrunch • @jessjurick Building Communities Around Your Content
  • 3. What is this session about? • Building an audience and inspiring them to actively engage with your content by: – Consuming it – Sharing it – Contributing to it Building Communities Around Your Content
  • 4. How do you accomplish this? • Develop a strong brand voice • Focus on topics that matter to your audience • Be accessible • Give your audience tools to engage with your content and your brand • Develop a game plan Building Communities Around Your Content
  • 5. Developing a Strong Brand Voice • What is a brand voice? • How do you develop it? • Why does it matter? Building Communities Around Your Content
  • 6. Hip2Save.com • Young mom blogging about her efforts to save • Focuses on deals that appeal to young moms and families • Transforms couponing to an online community experience Building Communities Around Your Content
  • 7. MomGenerations.com • Three women blogging about parenting, fashion, and relationships • Real life stories that women can relate to • Readers are emotionally invested in their stories (so are their pocket books!) Building Communities Around Your Content
  • 8. Ma.tt • Founding developer of WordPress • WordPress news, industry thought leadership, photos and fun • Makes software personal Building Communities Around Your Content
  • 9. Upside: The UPS Blog • Leading shipping and logistics provider • Company news, employee profiles, industry thought leadership • Brand news with soul Building Communities Around Your Content
  • 10. Enough about you… Onto the tools! • Content Strategy • Commenting • Social integration • Crowdsourcing • Offline events Building Communities Around Your Content
  • 11. Content Strategy • Use a conversational tone • Have an opinion • Engage other bloggers and your audience • Reward your loyal fans Building Communities Around Your Content
  • 12. Commenting It’s not all that scary and it can even be fun! • Source content ideas from your readers • Build relationships and foster two-way communication • Roll your own! Building Communities Around Your Content
  • 13. Social Integration • bbPress • BuddyPress • Facebook and Twitter integration Building Communities Around Your Content
  • 14. CrowdSourcing • Guest bloggers • Content gatherers Building Communities Around Your Content
  • 15. Offline Events • Local meetups • Local club chapters • National conferences Building Communities Around Your Content
  • 16. Now that you’re all inspired… You need a plan! Develop an Choose Goals & Craft Your Your Editorial Objectives Voice Tools Calendar Now, get started! Building Communities Around Your Content
  • 17. Building Communities Around Your Content by Jess Jurick @jessjurick Slides will be available at get10up.com! Building Communities Around Your Content