Driving Mission Impact with Government Communications

269 views
211 views

Published on

Scott Burns, CEO and co-Founder of GovDelivery, presents examples of government communications that drive mission impact.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
269
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Driving Mission Impact with Government Communications

  1. 1. 1Driving Mission ImpactWith Government CommunicationsScott BurnsCEO and co-FounderApril 17, 2013
  2. 2. 2GovDelivery: Deep Experience, Substantial Scale550+organizations manage theirdigital communications30k+people signingup daily1B+messagesper quartertypical growth in baseof people reached99%+industry-leadingdeliverability rate75%
  3. 3. 3Build a ship
  4. 4. 4"If you want to build a ship, dont drum uppeople to collect wood and dont assign themtasks and work, but rather teach them to longfor the endless immensity of the sea.”- Antoine de Saint Exupéry
  5. 5. 5What are the open seas for your organization?Increase awareness/successChange/reduce points of interactionPromote/change behavior
  6. 6. 6
  7. 7. 7How canreachingpeoplematter?Reach &Convert toActionBuildaudience
  8. 8. 8“ The value of an email address to aknowledgeable marketer is $118. ”-Stan Rapp, former CEO of McCannRelationship Marketing“ Online revenue per usable email address for anon-profit is $3.36 - $27.56. ”Source: Convio Benchmarking Study
  9. 9. 9
  10. 10. 13How canreachingpeoplematter?Reach &Convert toActionBuildaudience
  11. 11. 14Seek to BuildAudience Everywhere
  12. 12. 15
  13. 13. 16
  14. 14. 17
  15. 15. 18
  16. 16. 19
  17. 17. 20
  18. 18. 21
  19. 19. 22
  20. 20. 24GovDelivery Network Connects Agencies to Broaden ReachCrossGovernmentPromotionVHA Partners with 20other agencies
  21. 21. 25GovDelivery Network allows stakeholders to sign upfor VHA updates without visiting the VHA website
  22. 22. 26VHA– GovDelivery Network Impact
  23. 23. 50%Send or receive email ontheir phones
  24. 24. 29Internal Revenue Service: IRS2GoIncreased reachof over 126,000subscriberssince January2013
  25. 25. Healthcare.govHealthcare.gov: Mobile-Friendly Design
  26. 26. How canreachingpeoplematter?Reach &Convert toActionBuildaudience
  27. 27. Efficiency
  28. 28. COPECreate OncePublish EverywhereSource: NPR
  29. 29. 34U.S. Citizenship and Immigration Services
  30. 30. 35
  31. 31. 36
  32. 32. 37
  33. 33. 38"If you want to build a ship, dont drum uppeople to collect wood and dont assign themtasks and work, but rather teach them to longfor the endless immensity of the sea.”- Antoine de Saint Exupéry
  34. 34. 39Build a ship
  35. 35. Programs BroadORGANIZATION USEMixEASEOFDEPLOYMENTReach theMassesBuild &engage acommunityManageinboundrequestsConvertPaper toDigitalIntranetsComplexEasy
  36. 36. 41OurApproach to Digital Communication ManagementGovDelivery Network Cross-promote for more impactEmergency NotificationsAnalytics & FilteringMobileAutomationSocialMessaging Reach more peopleDrive deeper engagementEnable tight integrationCommunicate anytime, anywhereMeasure the impactKeep the public safe and informed
  37. 37. 42Government CommunicationsEffectiveness – Reach More PeopleDramatically increase the number of people you reachdirectlyEfficiency – Automate Complex CommunicationsStreamline communication across email, SMS, socialmedia, mobile and other channelsEngagement – Create Lasting Mission ValueDrive users to the online and offline activities thatcreate the most lasting value for the public and youragencyMaximize direct connections with the public through digital communications.
  38. 38. 43Additional ResourcesWhite Paper – The Death of the Click-through: http://bit.ly/GD-Engage-RateBest Practices – Critical Role of Email:http://bit.ly/GD_BestPracGuide

×