Driving Mission Impact with Government Communications
 

Driving Mission Impact with Government Communications

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Scott Burns, CEO and co-Founder of GovDelivery, presents examples of government communications that drive mission impact.

Scott Burns, CEO and co-Founder of GovDelivery, presents examples of government communications that drive mission impact.

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Driving Mission Impact with Government Communications Driving Mission Impact with Government Communications Presentation Transcript

  • 1Driving Mission ImpactWith Government CommunicationsScott BurnsCEO and co-FounderApril 17, 2013
  • 2GovDelivery: Deep Experience, Substantial Scale550+organizations manage theirdigital communications30k+people signingup daily1B+messagesper quartertypical growth in baseof people reached99%+industry-leadingdeliverability rate75%
  • 3Build a ship View slide
  • 4"If you want to build a ship, dont drum uppeople to collect wood and dont assign themtasks and work, but rather teach them to longfor the endless immensity of the sea.”- Antoine de Saint Exupéry View slide
  • 5What are the open seas for your organization?Increase awareness/successChange/reduce points of interactionPromote/change behavior
  • 6
  • 7How canreachingpeoplematter?Reach &Convert toActionBuildaudience
  • 8“ The value of an email address to aknowledgeable marketer is $118. ”-Stan Rapp, former CEO of McCannRelationship Marketing“ Online revenue per usable email address for anon-profit is $3.36 - $27.56. ”Source: Convio Benchmarking Study
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  • 13How canreachingpeoplematter?Reach &Convert toActionBuildaudience
  • 14Seek to BuildAudience Everywhere
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  • 24GovDelivery Network Connects Agencies to Broaden ReachCrossGovernmentPromotionVHA Partners with 20other agencies
  • 25GovDelivery Network allows stakeholders to sign upfor VHA updates without visiting the VHA website
  • 26VHA– GovDelivery Network Impact
  • 50%Send or receive email ontheir phones
  • 29Internal Revenue Service: IRS2GoIncreased reachof over 126,000subscriberssince January2013
  • Healthcare.govHealthcare.gov: Mobile-Friendly Design
  • How canreachingpeoplematter?Reach &Convert toActionBuildaudience
  • Efficiency
  • COPECreate OncePublish EverywhereSource: NPR
  • 34U.S. Citizenship and Immigration Services
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  • 38"If you want to build a ship, dont drum uppeople to collect wood and dont assign themtasks and work, but rather teach them to longfor the endless immensity of the sea.”- Antoine de Saint Exupéry
  • 39Build a ship
  • Programs BroadORGANIZATION USEMixEASEOFDEPLOYMENTReach theMassesBuild &engage acommunityManageinboundrequestsConvertPaper toDigitalIntranetsComplexEasy
  • 41OurApproach to Digital Communication ManagementGovDelivery Network Cross-promote for more impactEmergency NotificationsAnalytics & FilteringMobileAutomationSocialMessaging Reach more peopleDrive deeper engagementEnable tight integrationCommunicate anytime, anywhereMeasure the impactKeep the public safe and informed
  • 42Government CommunicationsEffectiveness – Reach More PeopleDramatically increase the number of people you reachdirectlyEfficiency – Automate Complex CommunicationsStreamline communication across email, SMS, socialmedia, mobile and other channelsEngagement – Create Lasting Mission ValueDrive users to the online and offline activities thatcreate the most lasting value for the public and youragencyMaximize direct connections with the public through digital communications.
  • 43Additional ResourcesWhite Paper – The Death of the Click-through: http://bit.ly/GD-Engage-RateBest Practices – Critical Role of Email:http://bit.ly/GD_BestPracGuide