8“ The value of an email address to aknowledgeable marketer is $118. ”-Stan Rapp, former CEO of McCannRelationship Marketing“ Online revenue per usable email address for anon-profit is $3.36 - $27.56. ”Source: Convio Benchmarking Study
41OurApproach to Digital Communication ManagementGovDelivery Network Cross-promote for more impactEmergency NotificationsAnalytics & FilteringMobileAutomationSocialMessaging Reach more peopleDrive deeper engagementEnable tight integrationCommunicate anytime, anywhereMeasure the impactKeep the public safe and informed
42Government CommunicationsEffectiveness – Reach More PeopleDramatically increase the number of people you reachdirectlyEfficiency – Automate Complex CommunicationsStreamline communication across email, SMS, socialmedia, mobile and other channelsEngagement – Create Lasting Mission ValueDrive users to the online and offline activities thatcreate the most lasting value for the public and youragencyMaximize direct connections with the public through digital communications.
43Additional ResourcesWhite Paper – The Death of the Click-through: http://bit.ly/GD-Engage-RateBest Practices – Critical Role of Email:http://bit.ly/GD_BestPracGuide