Scott Burns, CEO and co-Founder of GovDelivery, presents examples of government communications that drive mission impact.

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Driving Mission Impact
With Government Communications
Scott Burns
CEO and co-Founder
April 17, 2013

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GovDelivery: Deep Experience, Substantial Scale
550+
organizations manage their
digital communications
30k+
people signing
up daily
1B+
messages
per quarter
typical growth in base
of people reached
99%+
industry-leading
deliverability rate
75%

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Build a ship

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"If you want to build a ship, don't drum up
people to collect wood and don't assign them
tasks and work, but rather teach them to long
for the endless immensity of the sea.”
- Antoine de Saint Exupéry

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What are the open seas for your organization?
Increase awareness/success
Change/reduce points of interaction
Promote/change behavior

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How can
reaching
people
matter?
Reach &
Convert to
Action
Build
audience

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“ The value of an email address to a
knowledgeable marketer is $118. ”
-Stan Rapp, former CEO of McCann
Relationship Marketing
“ Online revenue per usable email address for a
non-profit is $3.36 - $27.56. ”
Source: Convio Benchmarking Study

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How can
reaching
people
matter?
Reach &
Convert to
Action
Build
audience

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Seek to BuildAudience Everywhere

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GovDelivery Network Connects Agencies to Broaden Reach
Cross
Government
Promotion
VHA Partners with 20
other agencies

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GovDelivery Network allows stakeholders to sign up
for VHA updates without visiting the VHA website

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VHA– GovDelivery Network Impact

27. 50%
Send or receive email on
their phones

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Internal Revenue Service: IRS2Go
Increased reach
of over 126,000
subscribers
since January
2013

30. Healthcare.gov
Healthcare.gov: Mobile-Friendly Design

31. How can
reaching
people
matter?
Reach &
Convert to
Action
Build
audience

32. Efficiency

33. COPECreate Once
Publish Everywhere
Source: NPR

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U.S. Citizenship and Immigration Services

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"If you want to build a ship, don't drum up
people to collect wood and don't assign them
tasks and work, but rather teach them to long
for the endless immensity of the sea.”
- Antoine de Saint Exupéry

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Build a ship

40. Programs Broad
ORGANIZATION USE
Mix
EASEOFDEPLOYMENT
Reach the
MassesBuild &
engage a
community
Manage
inbound
requests
Convert
Paper to
Digital
Intranets
Complex
Easy

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OurApproach to Digital Communication Management
GovDelivery Network Cross-promote for more impact
Emergency Notifications
Analytics & Filtering
Mobile
Automation
Social
Messaging Reach more people
Drive deeper engagement
Enable tight integration
Communicate anytime, anywhere
Measure the impact
Keep the public safe and informed

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Government Communications
Effectiveness – Reach More People
Dramatically increase the number of people you reach
directly
Efficiency – Automate Complex Communications
Streamline communication across email, SMS, social
media, mobile and other channels
Engagement – Create Lasting Mission Value
Drive users to the online and offline activities that
create the most lasting value for the public and your
agency
Maximize direct connections with the public through digital communications.

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Additional Resources
White Paper – The Death of the Click-
through: http://bit.ly/GD-Engage-Rate
Best Practices – Critical Role of Email:
http://bit.ly/GD_BestPracGuide