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Maryland Association of Counties - People Power: Harnessing Citizen Energy Through Social Media

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Maryland Association of Counties - People Power: Harnessing Citizen Energy Through Social Media

  1. 1. People  Power:  Harnessing  Ci1zen   Energy  Through  Social  Media  
  2. 2. Next  40  Minutes…  1)  What  is  Gov  2.0?  2)  How  Do  You  Do  It?  3)  What’s  Next?  
  3. 3. Government  1.0   Town  Halls   ConsEtuent  MeeEngs  These  are  sEll  important!  
  4. 4. Government  1.5   Streaming  /  Recorded  Video   Updated  Websites  Improved  access  for  more  people!  
  5. 5. Government  2.0  Mobile  Apps   Mashups  Engage  them  on-­‐the-­‐go!    
  6. 6. Government  2.0   “the  digital  revolu1on  is   transforming  government  and   poli1cs,  slashing  bureaucracies;   improving  services;  producing   innovaEve  soluEons  to  some  of   our  naEons  thorniest  problems;   changing  the  terms  of  the  LeE/ Right  poli1cal  debate;  and   offering  ordinary  people   access  to  informaEon  and   individual  influence  unEl   recently  accessible  only  to  the   most  powerful  ciEzens…”  
  7. 7. Government  2.0  “Ordinary  people…possess  informaEon  –  serious,  expert,  fact-­‐based,  scienEfic  informaEon  –  to  enhance  decision-­‐making,  informa1on  not  otherwise  available  to  isolated  bureaucrats…and  people  are  ready  and  willing  to  share  that  informaEon  across  geographic,  disciplinary,  and  ins1tu1onal  boundaries.”  
  8. 8. OpenGovernmentIniEaEve.org/  
  9. 9. OpenGovernmentIniEaEve.org/  
  10. 10. OpenGovernmentIniEaEve.org/  
  11. 11. Why It Matters to You!•  Accelerate  digital  conversion  to  save  money  •  Increase  ROI  of  investment  in  all  online  content  and  services  •  Reduce  call  /  in-­‐person  volume  by  communica1ng  proac1vely  •  Increase  fee  revenue  in  agencies  where  it  is  relevant  •  Improve  quality  of  grantees  •  Increase  healthy  behaviors  (flu  shots,  hurricane  evacua1ons)  •  Save  costs  by  decreasing  mailing  and  paper  costs   15
  12. 12. So  How  Do    You  Do  It?  
  13. 13. What  We’ve  Learned  •  It s  REALLY  hard  •  There s  a  methodology  and  rigor  •  Lots  of  op1miza1on  opportuni1es    •  Hard  to  be  consistent  •  Difference  between  “doing  it”  and  “doing  it  well”   IntegraEon  with  tradiEonal  communicaEon  =     key  to  driving  real  results
  14. 14. So  How  Do    You  Do  It  Well?  
  15. 15. Integrated  Engagement  
  16. 16. Engagement  Formula   Find  Out  +  Sign-­‐Up  +  Learn  +  Act     =  RESULTS   (i.e.  get  flu  shot,  fill  out  census,  apply  for  job)     500,000  Subscribers   20%  Open  =  100,000  Read  Message   5%  Take  AcEon  =  5,000  Extra  Flu  Shots  The  same  formula  applies  to  social  media
  17. 17. It’s  easy  to  get  set  up  and  started…  
  18. 18. But  now  what  do  you  do?  
  19. 19. Do  it  the  old-­‐fashioned  way:  talk  to  them!  
  20. 20. It’s  not  about  numbers.  It’s  about  access  /  value.  
  21. 21. Integrate  with  your  web  page  via  embeds.  
  22. 22. Use  ads  to  inform  and  inspire  acEon  
  23. 23. I  don’t  do  shout  outs  (or  give  advice),  but  if  I  did….  
  24. 24. Voices  are  valuable…  
  25. 25. And  voice  +  value  leads  to  volume.  
  26. 26. Give  ciEzens  a   voice…and   amplify  it!  
  27. 27. Are  you  brave  enough  (to  trust)?  
  28. 28. LocaEon,  locaEon,  locaEon…  and  I  mean  hyper-­‐locaEon.  
  29. 29. Folks  know  what  they  need…are  you  listening?  
  30. 30. Wow!  hjp://511contracosta.org/  
  31. 31. ~50  hjp://www.govloop.com/  
  32. 32. 1.  Learn  from  peers  /  experts.  
  33. 33. 1.  Learn  from  peers  /  experts.  
  34. 34. 2.  Share  your  success  stories.  
  35. 35. 3.  Connect  with  colleagues.  
  36. 36. Not  a  Fad,  But  a  Philosophical  ShiE   Time  to  Tap  People  Power  
  37. 37. Not  Exclaim,  But  Engage   Listen  and  Learn  
  38. 38. Not  the  Officeholder,  But  the  Office   Leave  a  LasEng  Legacy  
  39. 39. Facing  Challenges?  We  Can  Help.    Have  a  Team  that  works  on:  •  Training  (digital  communica1on  to  social  media)  •  Strategy  (assessment  and  ac1on  plan)  •  ExecuEon  (help  actually  do  the  work)  Have  helped:  •  Increase  sensi1ve  collaboraEon  between  federal  agencies  •  Help  mobile  workers  share  1ps  and  updates  in  real  1me  •  Help  an  agency  build  an  online  community  with  the  public  •  Recruit  ciEzens  to  help  shovel  neighbors  in  need  
  40. 40. Plugged  in  to  Your  Peers  Steve  Ressler   Andrew  Krzmarzick  President  and  CEO   Community  Manager  Founder@GovLoop.com   Andrew@GovLoop.com  @GovLoop   @KrazyKriz  

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