Maryland Association of Counties - People Power: Harnessing Citizen Energy Through Social Media
People Power: Harnessing Ci1zen Energy Through Social Media
Next 40 Minutes… 1) What is Gov 2.0? 2) How Do You Do It? 3) What’s Next?
Government 1.0 Town Halls ConsEtuent MeeEngs These are sEll important!
Government 1.5 Streaming / Recorded Video Updated Websites Improved access for more people!
Government 2.0 Mobile Apps Mashups Engage them on-‐the-‐go!
Government 2.0 “the digital revolu1on is transforming government and poli1cs, slashing bureaucracies; improving services; producing innovaEve soluEons to some of our naEons thorniest problems; changing the terms of the LeE/ Right poli1cal debate; and oﬀering ordinary people access to informaEon and individual inﬂuence unEl recently accessible only to the most powerful ciEzens…”
Government 2.0 “Ordinary people…possess informaEon – serious, expert, fact-‐based, scienEﬁc informaEon – to enhance decision-‐making, informa1on not otherwise available to isolated bureaucrats…and people are ready and willing to share that informaEon across geographic, disciplinary, and ins1tu1onal boundaries.”
Why It Matters to You!• Accelerate digital conversion to save money • Increase ROI of investment in all online content and services • Reduce call / in-‐person volume by communica1ng proac1vely • Increase fee revenue in agencies where it is relevant • Improve quality of grantees • Increase healthy behaviors (ﬂu shots, hurricane evacua1ons) • Save costs by decreasing mailing and paper costs 15
What We’ve Learned • It s REALLY hard • There s a methodology and rigor • Lots of op1miza1on opportuni1es • Hard to be consistent • Diﬀerence between “doing it” and “doing it well” IntegraEon with tradiEonal communicaEon = key to driving real results
Engagement Formula Find Out + Sign-‐Up + Learn + Act = RESULTS (i.e. get ﬂu shot, ﬁll out census, apply for job) 500,000 Subscribers 20% Open = 100,000 Read Message 5% Take AcEon = 5,000 Extra Flu Shots The same formula applies to social media
Not the Oﬃceholder, But the Oﬃce Leave a LasEng Legacy
Facing Challenges? We Can Help. Have a Team that works on: • Training (digital communica1on to social media) • Strategy (assessment and ac1on plan) • ExecuEon (help actually do the work) Have helped: • Increase sensi1ve collaboraEon between federal agencies • Help mobile workers share 1ps and updates in real 1me • Help an agency build an online community with the public • Recruit ciEzens to help shovel neighbors in need
Plugged in to Your Peers Steve Ressler Andrew Krzmarzick President and CEO Community Manager Founder@GovLoop.com Andrew@GovLoop.com @GovLoop @KrazyKriz