Planning for an Exceptional Year of Online Fundraising

Planning for an Exceptional Year of Online Fundraising Tuesday, January 25, 2011 Contact: Alexis Nadin [email_address]

Agenda
Annual Online Fundraising Worksheet
GlobalGiving’s 2011 Calendar
Other GlobalGiving tools

Tips for Using the Worksheet
Involve your entire online fundraising team
Come prepared with programmatic goals, budgets, and plans
Online fundraising is often only a portion of an organization’s overall fundraising

Organization: Alexis’ Angels Mission: World peace Programs: - Fighting crime - Saving the day

9,021 254 104 150
Recurring donors
Close family and friends
Current and past volunteers
Individuals over the age of 30
GG Bonus Days
December giving
Volunteer fundraisers
Monthly newsletters

12,000 340 Raise $8,000 through matching campaigns $3,000 $3,000 $2,000 Earn $2,400 in recurring donations $300 $500 $700 $900 Attract $1,600 in holiday and year-end giving $1,200 $400

Gift promotion Use GG’s tribute cards & promotions $1,600 Mother’s Day and Christmas Alexis

Kelsey one-time $160 Recurring donor thru cmpgn Alexis

Annual audits
Community support, participation, and donations
Frequent reporting
Vetted by GG
Skype chats with beneficiaries
Monthly project reports on GG
Active participation on Facebook
Handmade pillow for becoming a major donor

March 25 2:00 pm Starbucks

GlobalGiving’s 2011 Calendar
Use this calendar in conjunction with the Annual Online Fundraising Worksheet
Get ideas for fundraising each month with the tips at the bottom of each page
Consider important dates not included in the calendar
Add these dates to your work
calendar!

Trainings
Monthly trainings
Feb 16 th : Level-Up with GG’s new Segmentation Plan
March 23 rd : Volunteer recruitment and management
April 20 th : How to Attract Recurring Donations

Bonus Days
GlobalGiving matches a percentage of each donation up until a certain donation amount
March 16 th , June 15 th , October 19 th

Bonus Days
Give your donors advanced notice.
Send one or two reminder emails.
Promote Bonus Days through social media
Communicate the added value of their matched donation
Stress the importance of donating today
Share your organization's fundraising goal
for the Bonus Day
Emphasize the impact the donations will
have on the ground

Recurring Donation Campaign
May 2 – May 20
Incentives for attracting 10 or more recurring donors
Additional prizes for organizations that have the most recurring donations

Recurring Donation Campaign
Understand the value of recurring donations: Tools & Training Blog
Communicate the value of one year of recurring donations (e.g. $40/month for 12 months will send a child to school for a year)
Consider offering an incentive for signing up for a recurring donation (e.g. a book, a t-shirt, a necklace, etc.)
Stress the approaching deadline and the need
to sign up now

Photo Competition
Photo submission: July 15 – August 1
Voting: August 15 – August 26
Submission & voting take place on Facebook
Mobilize donors without asking for a donation
Learn what makes a great photo

Learn More
Tools & Training Blog
Project Entry System (PE)
Facebook Group
Newsletter

Thank you!
Look for these resources on the Tools & Training Blog

Planning for an Exceptional Year of Online Fundraising

by GlobalGiving

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Planning for an Exceptional Year of Online Fundraising Presentation Transcript