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Similar to Give!Guide Power Point 5.16.13
Similar to Give!Guide Power Point 5.16.13 (20)
Give!Guide Power Point 5.16.13
- 2. We are a grassroots, community service organization that seeks to: expand the pool of local community activists and volunteers originate our own projects when we identify an unmet need
- 3. 10-10-10 for the Napa Food Bank Soles4Souls Waterways Stewards Drug Take-back with Clinic Ole Single-use Plastic Bag Ordinance
- 4. The Give!Guide will help cultivate a culture of giving by inspiring a new community of givers to non-profit organizations. It introduces a novel approach to year-end giving by emphasizing donations as small as $10, particularly from young and first time givers who may not yet see themselves as philanthropists.
- 5. 1. Compressed time frame: November 1–December 31 (midnight) 2. Broad distribution of attractive, easy-to- use paper catalogue. 3. Donors go to user-friendly website to learn more and make donations.
- 6. Give!Guide distributed to 40k+ homes 3-5k additional copies available Website goes up concurrently to accept donations
- 11. Donors review Give!Guide; learn more at G!G website; give to one or more NPOs with a single click. Donations close Dec. 31. Checks issued in January. Everyone celebrates!
- 12. Applicants must be 501(c)(3) organizations in good standing. Applicants must have been in operation successfully for at least two years at time of application. A significant portion of the beneficiaries or the work of the non-profit must be located in Napa County.
- 13. Applicants should have a way of measuring and reporting on their work with a clear track record of results where possible. The Napa Valley Give!Guide will not include private schools, private foundations, or scholarship funds.
- 14. Preference will be given to organizations that meet the preceding criteria and represent a diverse cross-section of Valley NPOs. Preference will also be given to organizations that demonstrate a strong commitment to a creative PR program in support of the Give!Guide.
- 15. Month long application window (May 22- June 21): Two page, on-line form Screening by committee of CanDo and community members 40 small, medium and large local NPOs selected for year one
- 16. Of the categories listed, which one best describes the focus of your non-profit? Animals Health/Wellness Arts Seniors Community Social Action Education Youth Environment
- 18. How will you appeal to first time donors? Outline your strategies to promote and encourage donations to your organization through the Give!Guide.
- 19. May June July August Sept Jan May 22: Application Window Opens June 21: Application Deadline July 10: NPOs Notified of Selection July 17: $250 Selection Fee Due Oct Nov December July 25: NPO Profiles Due August 2: Meeting for Selectees Dec 31: G!G Campaign Closes at Midnight October-December: Promo Campaign Nov 1: G!G Catalogue Distributed Jan: Checks Issued NPOs write thank you notes
- 20. $250 fee Design and implement a PR campaign to inform and engage potential supporters about participating through the Give!Guide.
- 21. Incentives Business partners Non-profit employee recognition award
- 22. In Oregon, Give!Guide NPOs report: New donors and new funds; Credibility in the community, “as if being in the G!G is a Good Housekeeping Seal of Approval.”
- 23. Other benefits (e.g. partnerships with other NPOs, advertising, social media and other positive attention) Organizations are likely to attain a higher profile in the community.
- 24. Year 1: 20 NPOs Raised: $24,000 Year 9: 110 NPOs Raised: $1,967,000
- 25. A Small Group of Committed Citizens "Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.“ Margaret Mead Volunteers of Napa Valley CanDo Leadership Napa Valley’s practicum group: “Infinity Squared” You!
- 26. The Napa Valley Give!Guide: Inspiring a Community of Givers
Editor's Notes
- Founded spring 2009. 15 original members. Weekly blast now goes to over 1000.
- Encouraging volunteerism for existing NPOs is job one. These are some of the CanDo projects that have also energized new volunteers, young and old. 10-10-10 = 40K and tons of food. S4S = 13k pairs of shoes for US and abroad. Waterways = 2x month clean-ups. Drug Take-back w/ Clinic Ole = over 7000 lbs. of meds driven by CanDo vols to Household Hazardous Waste. Plastics = Spring 2013 Napa City Council moves ahead towards ban!
- In Nov. 2011, CanDo member, Amy Garden, spotted what looked like a non-profit catalogue while she visited Portland, OR. She brought it to our attention and we were smitten.
- Compressed time frame creates feeling of urgency. Traditional paper catalogue eases the way for those who are not yet high tech. User-friendly website includes running tally (auction-like excitement). To learn more, visitors may click to NPO websites, FB pages, YouTube videos.
- Every household, St. Helena to AmCan, receives G!G following PR campaign. It comes via Napa Valley Marketplace, our printing partner. Additional copies for Calistoga, public places, schools.
- One-stop shopping: Donations as small as $10. Donate button yields list of ALL NPOs. Donor may enter different amounts for several non-profits. A final click will deduct their total in a single CC transaction.
- If an NPO serves some (> 33%) Napa County residents or causes, they may qualify to be in the Give!Guide. However, any donations received should be applied to Napa Co. causes.
- We’re looking for NPOs that serve all nine categories: Animals, Arts, Community, Education, Environment, Health and Wellness, Seniors, Social Action, Youth
- Simple application. Variety of NPOs. Applicants asked to self-identify for categories (arts, education, animals, health, social action, youth, seniors, community, environment, etc.) Intent to expand number in future editions and/or rotate new entities through.
- If an NPO does not receive at least $250 in donations, their fee (or the difference between what they receive and $250) will be refunded. PR campaign is critical: Email, social media, fundraisers, volunteer events, word of mouth. The goal: Valley-wide Give!Guide buzz!
- Incentives: (e.g. ice cream cones, massages, website design) Business partners: matching grants? Partners in PR campaign to extend your reach Non-profit award: Recognizing those who have committed to service
- Of course WW puts out nearly twice as many copies of their G!G and Portland is a major metro area. But the growth is staggering. Will we bring in $10,000 in donations our first year? 50,000? 100,000? We can't say. But the Napa ValleyGive!Guide is about community coming together, and catalyzing that action is what CanDo does best.
- And why are we doing it? Two reasons: First, because we so value all the work that each of you is doing to serve our communities every single day.Second: NV CanDo believes that most people are remarkably generous.They derive great satisfaction from helping others, but are not always certain how to help. It's our mission to help ease the way from intent to action. With your help, the Give!Guide will do just that.