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How to Launch a <br />Social Fundraising Campaign<br />Dave Boyce, CEO, Fundly<br />
$300 Billion<br />donated by individuals each year in the US<br />Source:  2008 Chronicle of Philanthropy  <br />
People ask People for Money.  <br />
Giving is Moving Online<br />35-55%<br />13%<br />2010 growth rate<br />online giving<br />2010 giving<br />Source:  2010 ...
Social<br />changeseverything…<br />
The tapper tapped the rhythm of a well-known song<br />
The listener tried to guess the song<br />
3<br />only<br />120<br />of<br />
What does this have to do with Social Fundraising?<br />
Social Fundraising is Viral Storytelling<br />Friends asking friends to join them in supporting a cause they care about.<b...
Ingredients<br />A compelling story<br />A specific goal<br />A bite-sized ask<br />A benefit<br />Zealots<br />An easy wa...
We’re on our way to our goal!<br />Help us prepare locally for natural disasters<br />Give an earth-quake victim a place t...
Your friends are here<br />The cool kids are here<br />Specific goal, specific timeline<br />
Personal<br />Real and up to date<br />
So what can I do Tomorrow?<br />Choose a GOAL:  $ and date<br />Write down what the money will do:  IMPACT<br />Write down...
Good Luck!<br />Text “Fundly” to 77948<br />For a promotional code good for 60 days free<br />
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Fundly sm4 np social fundraising 08 03 11

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Fundly sm4 np social fundraising 08 03 11

  1. 1. How to Launch a <br />Social Fundraising Campaign<br />Dave Boyce, CEO, Fundly<br />
  2. 2. $300 Billion<br />donated by individuals each year in the US<br />Source: 2008 Chronicle of Philanthropy <br />
  3. 3. People ask People for Money. <br />
  4. 4. Giving is Moving Online<br />35-55%<br />13%<br />2010 growth rate<br />online giving<br />2010 giving<br />Source: 2010 Blackbaud, 2010 Giving USA<br />n.b.: “large” non-profits growing online giving at 55%<br />
  5. 5. Social<br />changeseverything…<br />
  6. 6.
  7. 7. The tapper tapped the rhythm of a well-known song<br />
  8. 8. The listener tried to guess the song<br />
  9. 9. 3<br />only<br />120<br />of<br />
  10. 10.
  11. 11. What does this have to do with Social Fundraising?<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15. Social Fundraising is Viral Storytelling<br />Friends asking friends to join them in supporting a cause they care about.<br />
  16. 16. Ingredients<br />A compelling story<br />A specific goal<br />A bite-sized ask<br />A benefit<br />Zealots<br />An easy way to spread the word<br />
  17. 17. We’re on our way to our goal!<br />Help us prepare locally for natural disasters<br />Give an earth-quake victim a place to sleep<br />
  18. 18. Your friends are here<br />The cool kids are here<br />Specific goal, specific timeline<br />
  19. 19. Personal<br />Real and up to date<br />
  20. 20. So what can I do Tomorrow?<br />Choose a GOAL: $ and date<br />Write down what the money will do: IMPACT<br />Write down why your donor should give NOW (Matching donation? Expiring option? Deadline?) URGENCY<br />Pick a PLATFORM (don’t build it yourself)<br />Hand-pick your MAVENS<br />ALIGN all channels for the duration of the campaign (web, mail, email)<br />LAUNCH!<br />Your Story<br />
  21. 21.
  22. 22. Good Luck!<br />Text “Fundly” to 77948<br />For a promotional code good for 60 days free<br />

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