Optimising The Use Of IT

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Optimising The Use Of IT In An Economic Downturn, Information Age Seminar, by Martin Atherton

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Optimising The Use Of IT

  1. 1. Optimising the use of IT in an economic downturn Martin Atherton Research Director Freeform Dynamics Ltd +44 208 943 5324 [email_address] www.freeformdynamics.com
  2. 2. Topics <ul><li>Review of recent research </li></ul><ul><li>IT imperatives in a tight economy </li></ul><ul><li>3 ways optimise the IT infrastructure and operations </li></ul><ul><li>3 ways to optimise the way IT is used in the business </li></ul><ul><li>3 ways to enable the business to be more efficient </li></ul><ul><li>Helping the business drive the top line </li></ul><ul><li>Q&A </li></ul>
  3. 3. Has the ‘credit crunch’ had a specific impact on IT investment in your company or do you expect it to? 1125 Respondents
  4. 4. Has the ‘credit crunch’ had a specific impact on IT investment in your company or do you expect it to?
  5. 5. Has the ‘credit crunch’ had a specific impact on IT investment in your company or do you expect it to?
  6. 6. If you are expecting an impact in 2009, how great do you think it will be?
  7. 7. Summing it up <ul><li>Few have yet been hit by the downturn </li></ul><ul><ul><li>But the majority in IT are preparing themselves </li></ul></ul><ul><li>View seems to be consistent across segments </li></ul><ul><ul><li>Little difference between geographies </li></ul></ul><ul><ul><li>Little difference by company size </li></ul></ul><ul><ul><li>Everyone ultimately likely to be affected </li></ul></ul><ul><li>However, we are from widespread panic </li></ul><ul><ul><li>Most anticipating a selective/limited impact on IT </li></ul></ul><ul><li>So how can we maintain this controlled view? </li></ul>
  8. 8. Maintaining control <ul><li>Not just about cost cutting within IT </li></ul><ul><li>Need for a more balanced approach </li></ul>Economic pressure IT DEPT RESPONSE
  9. 9. 3 ways of optimising IT <ul><li>Server virtualisation </li></ul><ul><ul><li>Underutilisation = excessive overhead & power consumption </li></ul></ul><ul><ul><li>Solutions now mature, costs coming down (e.g. MS option) </li></ul></ul><ul><li>Desktop management </li></ul><ul><ul><li>Desktops account for significant IT related costs and overhead </li></ul></ul><ul><ul><li>Asset and licence management can have a quick ROI </li></ul></ul><ul><ul><li>Challenge/qualify proposed upgrades very hard </li></ul></ul><ul><ul><li>Consider desktop virtualisation </li></ul></ul><ul><li>Systems management </li></ul><ul><ul><li>Prevention is cheaper than cure </li></ul></ul><ul><ul><li>Integration is cheaper than fragmentation </li></ul></ul><ul><ul><li>Efficiencies reduce costs and free up resource </li></ul></ul>
  10. 10. 3 ways of optimising the way IT is used <ul><li>Application training </li></ul><ul><ul><li>From office tools to core business systems </li></ul></ul><ul><ul><li>Make users more self sufficient (and productive) </li></ul></ul><ul><ul><li>Reduce support costs </li></ul></ul><ul><ul><li>Defer investments (learn to use what you have!) </li></ul></ul><ul><li>Power and waste management </li></ul><ul><ul><li>Configuration/user behaviour re desktop PCs, printers, etc </li></ul></ul><ul><ul><li>Define and implement end user policies </li></ul></ul><ul><li>Implement basic IT governance </li></ul><ul><ul><li>Make all IT related activity count in business terms </li></ul></ul><ul><ul><li>Review of existing systems and projects (and shoot the dogs!) </li></ul></ul><ul><ul><li>Prioritise proposed projects via objective cost/value criteria </li></ul></ul>
  11. 11. 3 ways of enabling business efficiency <ul><li>Get people better connected </li></ul><ul><ul><li>Mobile access: hand-held devices, data cards, etc </li></ul></ul><ul><ul><li>Unified communications: telephony, conferencing, messaging </li></ul></ul><ul><ul><li>Remote access: home working, branch office working </li></ul></ul><ul><ul><li>Reduce travel costs, reduce dead time, boost productivity </li></ul></ul><ul><li>Make smarter use of the Web </li></ul><ul><ul><li>End user driven content management/maintenance </li></ul></ul><ul><ul><li>Extranets and collaboration portals </li></ul></ul><ul><li>Unlock the value in your information assets </li></ul><ul><ul><li>Most businesses capture lots of data but don’t use it </li></ul></ul><ul><ul><li>Business intelligence is no longer a black art </li></ul></ul><ul><ul><li>Work with users to understand what drives performance </li></ul></ul>
  12. 12. Help the business drive the top line <ul><li>Generating income is fundamental </li></ul><ul><ul><li>Nothing happens without it </li></ul></ul><ul><ul><li>Looking after the top line is even important in a downturn </li></ul></ul><ul><ul><li>Need to improve, just to stand still </li></ul></ul><ul><li>Sales and marketing activity is: </li></ul><ul><ul><li>Information intensive </li></ul></ul><ul><ul><li>Communication intensive </li></ul></ul><ul><ul><li>Time sensitive </li></ul></ul><ul><ul><li>Repetitive and formula driven </li></ul></ul><ul><li>IT can make big difference </li></ul>
  13. 13. Focus on business objectives <ul><li>Enable maximum individual productivity </li></ul><ul><li>Get people working together as effectively as possible </li></ul><ul><li>Present the best possible image to the market </li></ul><ul><li>Operate in an intelligent, informed and joined up manner </li></ul>Time to market Time to competitive response Lead generation efficiency Sales conversion rates Level of repeat business Overall cost of sales
  14. 14. 1. Make smarter use of office tools <ul><li>Templates and process </li></ul><ul><ul><li>Re-use of content </li></ul></ul><ul><ul><li>Re-use of formatting </li></ul></ul><ul><ul><li>Lever talent/experience </li></ul></ul><ul><li>End user training </li></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Processes </li></ul></ul><ul><li>Basic collaboration </li></ul><ul><ul><li>Document shares </li></ul></ul><ul><ul><li>Team sites </li></ul></ul><ul><ul><li>Simple workflow </li></ul></ul><ul><ul><li>Search </li></ul></ul>Individual productivity Effective team working Image/presentation Intelligent execution
  15. 15. 2. Get your people better connected <ul><li>Mobile access </li></ul><ul><ul><li>Hand-held devices </li></ul></ul><ul><ul><li>Notebook data cards </li></ul></ul><ul><ul><li>Email, diary, contacts </li></ul></ul><ul><ul><li>Other apps via browser </li></ul></ul><ul><li>Unified communications </li></ul><ul><ul><li>Telephony integration </li></ul></ul><ul><ul><li>Messaging integration </li></ul></ul><ul><ul><li>Multi-media conferencing </li></ul></ul><ul><li>Remote access </li></ul><ul><ul><li>Home working </li></ul></ul><ul><ul><li>Branch office working </li></ul></ul>Individual productivity Effective team working Image/presentation Intelligent execution
  16. 16. 3. Make smarter use of the Web <ul><li>Revisit your Website </li></ul><ul><ul><li>Image, clarity, accessibility </li></ul></ul><ul><ul><li>Use of rich media </li></ul></ul><ul><ul><li>Interactivity, rich interfaces </li></ul></ul><ul><ul><li>User generated content </li></ul></ul><ul><li>Consider and extranet </li></ul><ul><ul><li>Partner/channel </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><li>Investigate social media </li></ul><ul><ul><li>Blogs, wikis, networking </li></ul></ul><ul><ul><li>Your own and others </li></ul></ul><ul><ul><li>Sales, marketing and competitive </li></ul></ul>Individual productivity Effective team working Image/presentation Intelligent execution
  17. 17. 4. Unlock your data and put it to work <ul><li>Improve business understanding </li></ul><ul><ul><li>Customer segmentation </li></ul></ul><ul><ul><li>Performance analysis </li></ul></ul><ul><ul><li>Affinity analysis </li></ul></ul><ul><li>Focus development </li></ul><ul><ul><li>Market gaps/opportunities </li></ul></ul><ul><li>Optimise marketing </li></ul><ul><ul><li>More effective messaging </li></ul></ul><ul><ul><li>Smarter targeting </li></ul></ul><ul><li>Optimise sales </li></ul><ul><ul><li>Better qualification </li></ul></ul><ul><ul><li>Propagate best practice </li></ul></ul>Individual productivity Effective team working Image/presentation Intelligent execution
  18. 18. 5. Close the loop with integrated CRM <ul><li>Support CRM holistically </li></ul><ul><ul><li>Business planning </li></ul></ul><ul><ul><li>Product development </li></ul></ul><ul><ul><li>Marketing campaigns </li></ul></ul><ul><ul><li>Sales force automation </li></ul></ul><ul><ul><li>Transaction execution </li></ul></ul><ul><ul><li>Customer service </li></ul></ul><ul><li>Integrated BI </li></ul><ul><ul><li>Sales perspective </li></ul></ul><ul><ul><li>Financial perspective </li></ul></ul><ul><ul><li>Operational perspective </li></ul></ul><ul><li>Exploit single view of customer </li></ul>Individual productivity Effective team working Image/presentation Intelligent execution
  19. 19. Maintaining control <ul><li>QUESTIONS? </li></ul>Economic pressure IT DEPT RESPONSE

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