The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. In this session, IBM’s Sameer Khan will outline an action plan to manage your data and make it smart. He will be ably supported by Andrew Bailey, who will bring his experience with using smart data for integrated marketing campaigns to show you how it is put into action at a company like FedEx.
Dallas Digital Summit: 6 Steps to Big Data SuccessSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. In this session, IBM’s Sameer Khan will outline a 6 step action plan to manage your data and derive relevant insights from it.
Customer Analytics Strategy and ApplicationSameer Khan
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions
on a multitude of platforms.
Understand Your Customers of be Left BehindSameer Khan
Customers are more empowered and connected than ever, and the customer’s journey has grown more complex. Their expectations are growing and trust is diminishing as they may interact with multiple brands through web, mobile and social channels.
Considering 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live salesperson – it’s critical to understand your customers and anticipate their needs.* However leading consulting firm Econsultancy reports, 91% of companies do not know why customers leave their digital properties without converting.
In this presentation you will learn:
Understand your customers digital journey with quantitative and qualitative analytics
Influence your customers behavior to drive right set of actions
Turn visitors into repeat customers through continuous engagement across digital channels and devices
Gain insights on why traditional approaches of understanding your customers constantly fail
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
Why focus on the customer journey? Because today's digital consumer is engaged and empowered, owns four devices and consumes 60 hours of digital content per week. The majority of this customer engagement happens during a journey.
The difficult task for maketers is to understand how customers interact with their brand and this requires seeing their entire journey and connecting the dots.
IBM is providing solutions to meet these challenges and fully understand the customer journey with Journey Analytics.
Take a look!
Dallas Digital Summit: 6 Steps to Big Data SuccessSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of the organizations are able to make proactive use of digital data to drive business outcomes. In this session, IBM’s Sameer Khan will outline a 6 step action plan to manage your data and derive relevant insights from it.
Customer Analytics Strategy and ApplicationSameer Khan
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions
on a multitude of platforms.
Understand Your Customers of be Left BehindSameer Khan
Customers are more empowered and connected than ever, and the customer’s journey has grown more complex. Their expectations are growing and trust is diminishing as they may interact with multiple brands through web, mobile and social channels.
Considering 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live salesperson – it’s critical to understand your customers and anticipate their needs.* However leading consulting firm Econsultancy reports, 91% of companies do not know why customers leave their digital properties without converting.
In this presentation you will learn:
Understand your customers digital journey with quantitative and qualitative analytics
Influence your customers behavior to drive right set of actions
Turn visitors into repeat customers through continuous engagement across digital channels and devices
Gain insights on why traditional approaches of understanding your customers constantly fail
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
Why focus on the customer journey? Because today's digital consumer is engaged and empowered, owns four devices and consumes 60 hours of digital content per week. The majority of this customer engagement happens during a journey.
The difficult task for maketers is to understand how customers interact with their brand and this requires seeing their entire journey and connecting the dots.
IBM is providing solutions to meet these challenges and fully understand the customer journey with Journey Analytics.
Take a look!
Hilarie Koplow-McAdams, President Commercial SMB Unit for Salesforce, and Michael Lazerow, CMO of Marketing Cloud for Salesforce, made this presentation at the McKinsey Chief Marketing & Sales Officer Forum event in 2012.
Access to data for your business today is easy. Making fact-based value added decisions from critical information – that’s the hard part. MindStream Analytics is a boutique consulting firm specializing in the implementation and optimization of best of breed business analysis and financial systems solutions. We focus on solving complex data analytics issues to enable fact-based decision making for our clients.
MindStream Analytics is a leading consulting firm focused on helping clients improve business understanding and decision making. With years of experience in the analytics and Business Performance Management area, MindStream offers services ranging from software selection and implementation to best practices for financial planning.
CIO’s are motivated to minimize risk, and CMOs are rewarded for big campaigns that land. These differing incentives make it difficult for a brand to bridge the gap and achieve a collaborative relationship between the two - and a good agency is responsible for mediating this relationship. Hear Isobar's co-CEO Geoff Cubitt discuss how an agency should approach the CIO/CMO relationship.
Engagement Analytics and the right platform for next best action makes for a compelling experience across channels. Regardless of CMS, CRM or MAP systems you have in place Thunderhead is a great way to bring together a unified understanding of your customer journey.
HGS Interactive is a partner agency for Subrat Bisht and specializes in Digital CRM. In this presentation HGSI has debunked the myths around social crm and shared valuable Insights. For more case studies like this, visit www.hgsinteractive.com
Smartphones are changing customer and staff behavior. Information needs to be aware from everywhere, at anytime, and from any device. But don't do random acts of mobile - consider instead the strategic role of mobile for your staff and customers.
Consumer insights and engagement: Delivering a differentiated brand experienc...IBM Analytics
Digital, social and mobile technologies have primed consumers to expect convenient, personalized interactions and fast, easy access to information. IBM Consumer Insights and Engagement integrates consumer data, analytics and marketing systems of engagement. For more information and to see how companies are using predictive
analytics to engage customers and drive results, visit: http://ibm.co/consumeranalytics
In today's world of ever-changing consumer tastes and preferences, retailers need to keep up and cater to changing trends. The presentation talks about using technology for interactive marketing, analyzing consumer behaviour, and transforming-customer experiences.
Four megatrends are shaping business today: increasing power of technology, shifts in demographics, low costs of experimentation, and the importance of user-centricity. For sales organizations to be successful, they now have to use Big Data more effectively, share their pitch early, use technology better, focus on platforms (not just services), and rethink their sales capabilities.
Insight2014 ibm client_center_4_adv_analytics_7171IBMgbsNA
#IBMInsight session presentation "Your Competitive Advantage: The IBM Client Center for Advanced Analytics (CCAA)"
Introduction to the Client Center for Advanced Analytics, Analytics and Insight – deriving business value, Case Studies and Demo – using SPSS and BigInsights, Data, Capabilities and Infrastructure – bringing it all together, Getting Started with CCAA.
More at www.ibm.biz/BdEPRD
Hilarie Koplow-McAdams, President Commercial SMB Unit for Salesforce, and Michael Lazerow, CMO of Marketing Cloud for Salesforce, made this presentation at the McKinsey Chief Marketing & Sales Officer Forum event in 2012.
Access to data for your business today is easy. Making fact-based value added decisions from critical information – that’s the hard part. MindStream Analytics is a boutique consulting firm specializing in the implementation and optimization of best of breed business analysis and financial systems solutions. We focus on solving complex data analytics issues to enable fact-based decision making for our clients.
MindStream Analytics is a leading consulting firm focused on helping clients improve business understanding and decision making. With years of experience in the analytics and Business Performance Management area, MindStream offers services ranging from software selection and implementation to best practices for financial planning.
CIO’s are motivated to minimize risk, and CMOs are rewarded for big campaigns that land. These differing incentives make it difficult for a brand to bridge the gap and achieve a collaborative relationship between the two - and a good agency is responsible for mediating this relationship. Hear Isobar's co-CEO Geoff Cubitt discuss how an agency should approach the CIO/CMO relationship.
Engagement Analytics and the right platform for next best action makes for a compelling experience across channels. Regardless of CMS, CRM or MAP systems you have in place Thunderhead is a great way to bring together a unified understanding of your customer journey.
HGS Interactive is a partner agency for Subrat Bisht and specializes in Digital CRM. In this presentation HGSI has debunked the myths around social crm and shared valuable Insights. For more case studies like this, visit www.hgsinteractive.com
Smartphones are changing customer and staff behavior. Information needs to be aware from everywhere, at anytime, and from any device. But don't do random acts of mobile - consider instead the strategic role of mobile for your staff and customers.
Consumer insights and engagement: Delivering a differentiated brand experienc...IBM Analytics
Digital, social and mobile technologies have primed consumers to expect convenient, personalized interactions and fast, easy access to information. IBM Consumer Insights and Engagement integrates consumer data, analytics and marketing systems of engagement. For more information and to see how companies are using predictive
analytics to engage customers and drive results, visit: http://ibm.co/consumeranalytics
In today's world of ever-changing consumer tastes and preferences, retailers need to keep up and cater to changing trends. The presentation talks about using technology for interactive marketing, analyzing consumer behaviour, and transforming-customer experiences.
Four megatrends are shaping business today: increasing power of technology, shifts in demographics, low costs of experimentation, and the importance of user-centricity. For sales organizations to be successful, they now have to use Big Data more effectively, share their pitch early, use technology better, focus on platforms (not just services), and rethink their sales capabilities.
Insight2014 ibm client_center_4_adv_analytics_7171IBMgbsNA
#IBMInsight session presentation "Your Competitive Advantage: The IBM Client Center for Advanced Analytics (CCAA)"
Introduction to the Client Center for Advanced Analytics, Analytics and Insight – deriving business value, Case Studies and Demo – using SPSS and BigInsights, Data, Capabilities and Infrastructure – bringing it all together, Getting Started with CCAA.
More at www.ibm.biz/BdEPRD
TEI of IBM Information Management SolutionsIBM Analytics
Originally Published on Dec 11, 2014
In October 2014, Forrester Consulting worked with IBM on a commissioned study to analyze the total economic impact that IBM’s Information Management solutions have on three specific big data use cases to help its customers solve important business problems. Through interviews and data aggregation, Forrester concluded that IBM Information Management solutions have the following financial impact on a representative organization: ROI – 148%; total benefit (PV) - $3.2 million.
Age Friendly Economy - Improving your business with dataAgeFriendlyEconomy
The objective of this module is to gain an overview how you can use the data you already have available to improve your business.
Upon completion of this module you will:
- Learn the tips of how take advantage of the existing data you already have
- Be able to locate where internal data already lies within your company
- See how data can help you to build your brand
Originally Published on Mar 27, 2015
The world has changed a lot in the past decade. We have seen a shift of power to the consumer. Consumers today are highly connected and demanding. Rather than seeking information from the companies they do business with, they come armed with information and mobile devices that allow them to research any topic in an instant. So, whenever a customer interacts with an organization, it is vital that the richness of information available on that customer informs and guides the processes that will help to maximize their experience, while simultaneously making the interaction as effective and efficient as possible. IBM provides several important capabilities to help organizations make effective use of big data and improve the customer experience.
The world has changed a lot in the past decade. We have seen a shift of power to the consumer. Consumers today are highly connected and demanding. Rather than seeking information from the companies they do business with, they come armed with information and mobile devices that allow them to research any topic in an instant.So, whenever a customer interacts with an organization, it is vital that the richness of information available on that customer informs and guides the processes that will help to maximize their experience, while simultaneously making the interaction as effective and efficient as possible. IBM provides several important capabilities to help organizations make effective use of big data and improve the customer experience.
IBM Cognos Social Media Analytic Solution - G A InfoMartGA InfoMart Ltd
IBM Cognos Social Media Analytic Solution helps you to analyse the voice of your customer on any user generated content like blog, forum, Facebook Page...etc, so you could easy identify:
1. Who the key influencer - some review/blog writer got 3000 page view in a day, can you leverage him?
2. What's the evolving topic - what's mostly mentioned topic while the user discussing your product/services?
3. what's the best time and best channel to release news?
Check more details in the slide and you will know how to unveil the hidden gems!
Empowering you with Democratized Data Access, Data Science and Machine LearningDataWorks Summit
Data science with its specialized tools and knowledge has been a forte of data scientists. However, it is not easy even for data scientists to get access to data that could be in different data stores in the organization. To unleash the power of data and gain valuable insights, machine learning needs to be made easily consumable by various stake holders and access to data made simpler. As an organization's data volumes continue to grow, delivering these insights real time is a complex challenge to solve.
This session will provide on overview of an approach to building a scalable solution where machine and deep learning and access to data is made much more consumable and simpler by the fastest SQL on Hadoop engine on the planet, a rich data scientist toolset and an infrastructure that can deliver the responsiveness needed for production environments.
Speakers:
Pandit Prasad, Program Director, IBM
Ashutosh Mate, Global Senior Solutions Architect, IBM
Data set Improve your business with your own business dataData-Set
The objective of this module is to gain an overview of how to use the data you already have available in order to improve your business.
Upon completion of this module you will:
-Gain an understanding of how to take advantage of the existing data you already have
-Comprehend the location of where internal data already lies within your company
-Improve your knowledge on how data can help build your brand
Cómo gestionar mi estrategia social para atención a clientesMundo Contact
Cómo gestionar mi estrategia social para atención a clientes.
Diseñando nuevas estrategias de Marketing para entregar un
servicio al cliente de excelencia.
Taller impartido por Simón Torres, Oracle Pre-Sales Consultants, CX y César Garduño, Oracle Pre-Sales Consultants, CX
Overview of major factors in big data, analytics and data science. Illustrates the growing changes from data capture and the way it is changing business beyond technology industries.
The objective of this module is to gain an overview of how to use the data you already have available in order to improve your business.
Upon completion of this module you will:
Gain an understanding of how to take advantage of the existing data you already have
Comprehend the location of where internal data already lies within your company
Improve your knowledge on how data can help build your brand
The Nuts and Bolts of Implementing Organization-wide Attribution Model using ...Sameer Khan
"Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data.
In this session, we will dive into attribution challenges and provide a plan of action to surface key insights you'll need to evolve your marketing campaigns. You will learn how Alert Logic's award-winning marketing operations team was able to partner with Sales and Finance to implement a companywide attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process.
Session takeaways include:
- how to successfully navigate the attribution conversation with sales and finance.
- precise steps you can take to implement a companywide attribution model.
- best practices for attribution technology and reporting and thing to avoid.
Keynote: 6 Steps to Big Data Success for Digital MarketingSameer Khan
Learn how you can apply data science and big data analytics methodologies to digital marketing to improve marketing performance, predict campaign success, customer churn, and content popularity.
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
tapal brand analysis PPT slide for comptetive data
DMA 2014: 6 Steps to Integrate Your Big Data
1. Integrated Certificate
Integrate Your Big Data
Sameer Khan
Analytics, Marketing & Tech Leader, IBM
Andrew (Drew) Bailey
Marketing Principal, FedEx
10/28/2014
3. Agenda
• The current landscape
• Big data success steps
• Case studies
• Questions
4.
5. The demand for big data solutions is real
The healthcare industry spends roughly $250 billion on fraud, per
year. By 2016, this could grow to more than $400 billion a year.1
One rogue trader at a leading global financial services firm created
$2 billion worth of losses, almost bankrupting the company.
$93 billion in total sales is missed each year because retailers
don’t have the right products in stock to meet customer demand.
6 billion global subscribers in the telco industry are demanding
unique and personalized offerings that match their individual
lifestyles.2
7. Goal: Maximize Big Data to Drive Revenue Through Sound
Centric Data Strategies
Executives
• Strategic Decisions
Managers
• Tactical Decisions
Employees
• Operational Decision
Five Steps to
A Data-Driven Future
1. Make Smart Investments
2. Recognize the Importance of
Human Ingenuity
3. Leverage Open Data
4. Make Good Public Policy
5. Avoid Databuse
www.uschamberfoundation.org/future-data-driven-innovation
8. Big Data Steps to Success
Step 1: Identify the business problems
Step 2: Seek on the needed data
Step 3: Standardize your data
Step 4: Pick the right model
Step 5: Validate and test
Step 6: Execute and measure results
8
10. Understanding the Business Challenges before
Developing Big Data Solutions
10
External
Content
(Twitter, News
Feeds...)
Internal Content
(CRM, Warehouses,
ERP, ECM...)
“I am monitoring all
angles – yet I
can’t connect the
dots.”
“I don’t know what I
don’t know –
where is my
business
exposed?”
“I can’t unlock the value
in my data to drive
economic value to
my business.”
“Innovation is falling
short as I am unable
to see the full
research picture.”
“I can’t find the right
answers fast
enough to support
my customers.”
?
11. Step 2: Look at the data elements you need.
STEP 2: SEEK ONLY NEEDED DATA
18. Integrated Multichannel Approach Use Cases
General
/Descriptive
Analytics
Predictive
Analytics
Prescriptive
Analytics
Similar Behaviors
Similar Needs
Similar Web
Navigation Challenges
Predicting Sales
Volume
Everyday
Price
Market
Trend
Inventory
Market
Trend
Competitors
Seasonality Gift Cards
In-store
Displays
Cross channel
Products/Price
Recommendations
19. MDM provides the enterprise backbone for an extended 360 degree view
What is Master Data?
Master data is the high-value,
core information used to
support critical business
processes across the
enterprise
Master Data is business critical
information about customers,
suppliers, partners, products,
materials, employees,
accounts and more
Why is it important?
Master Data is at the heart of
every business transaction,
application and decision
Quality of data degrades over
time and negatively impacts
key business processes if
Master Data is inaccurate,
missing, duplicated or
incomplete
Customer
Office
Prospect
Person
Agreement
Citizen
Distributor
Member
Provider
Employee
Company
Trading
Partner
Organization Supplier
Vendor
Product
Service Financial
Account
Contract
Assets
Locations
Manufactured
Goods
20. Customer search:
MDM draws in all related
records: J Robertson, Janet
Robertson, Jan Baker
Janet Robertson
MDM enables a complete
purchase history,
including Jan Baker’s
records from before 2011
Customer’s
Products
from MDM
Customer info
from MDM
Indexed 3rd party
information related
to customer
Unstructured
internal information
related to customer
22. Putting the Selected Model to Test
Discover
Connect securely to all data sources
Provide unified search and navigation
Surface relationships & themes
Assess
Identify the value of the data
Recognize users of the data
Establish context of data usage
Collaborate
Augment the data with user knowledge
Create personalized views of the data
Identify ongoing integration points
Leverage
Build compelling applications using all of your
data
24. Architecture Overview – Social Analytics Use Case
Visualization
Big Data Analytical services
Geospatial
Analysis
Social Data
Analytics
Notify of
event analysis
feed
Trending
Analytics (time
series)
(latitude, longitude); keywords
Existing social media
firehose
Discover Assess Collaborate Leverage
Apps
26. Four value pillars represent ROI potential for big data exploration
26
Improve
Productivity
Reduce Risk &
Improve Compliance
Leverage
Existing Assets Increase Revenue
Eliminate data
silos
Leverage
existing research
and knowledge
Eliminate/retire
unused systems
Extract value
from existing
assets
Reduce training
costs
Improve staff
retention
Improve
collaboration
Capture tribal
knowledge
Eliminate
redundant
projects
Equip sales and
service staff with
current, accurate
info
Increase upsell
and cross-sell
Reduce sales
cycle
Increase
customer lifetime
value
Recommendations
Reduce time to
monitor and
comply
Push relevant
regulatory
updates/alerts
Honor pricing,
NDAs, etc.
Single version
of the truth
Avoid penalties
28. Duke University Health System
gets smarter for its patients
Need
• Transform healthcare to provide patients with the
capability to proactively manage their health;
adapt best practices to rapidly determine which
treatments and approaches work best – and which
don’t
Benefits
• Increased patient engagement from zero to
30,000 users in less than three months
• HealthView is now used by more than 150,000
patients, roughly one third of Duke’s overall
patient base
• Collected US $16 million in co-pays through the
new portal
28
29. Will you buy a car today? IBM
SPSS Statistics helps Fiat identify
the most likely customers and
prospects.
Need
• Determine the likelihood that future and
returning customers would buy specific
brands/models of Fiat cars, so dealers could
optimize available marketing funds. Also, needed
to better understand customer experience
w/dealerships and repair facilities.
Benefits
• Improved customer response rate to marketing
initiatives by 15-20 percent.
• Improved customer loyalty by 7 percent.
• Supports continuous improvement of dealerships
and repair facilities.
• Centralized analytical reporting and modeling
system enhances productivity and lowers costs.
• Efficiently works with large Oracle database
containing history on 64 million customers.
29
30. First Tennessee Bank: Analytics
drives higher ROI from
marketing programs
Need
• An accountability framework that looked at overall
marketing spending and the results that spending
generated for the bank.
Benefits
• 600% overall return on its investment through more
efficiently allocated marketing resources
• 3.1% increase in marketing response rate through
more accurate targeting of offers to high-value
customer segments
• 20% reduction in mailing costs and 17% reduction in
printing costs due to the ability to target the most
attractive segment for specific offers
30
32. Next Steps and Resources
Resources:
IBM Big Data Hub
http://www.ibmbigdatahub.com
BigDataUniversity.com
Books / analyst papers
Schedule an IBM Big Data Workshop
32
Free of charge
Best practices
Industry use cases
Business uses
Business value assessment