Content Marketing is simple: Create great content, use targeted distribution channels and measure the results.

1. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
Managing Marketing Data
& Proving ROI
Frank Barker
Head of Marketing

2. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE

3. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE

4. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE

5. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE

6. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
5%
Are Ready to Buy

7. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
5%

8. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE

9. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE

10. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
AZoIntel
Analytics
Software

11. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
Aligning Marketing & Sales
5%
Are Ready to Buy

12. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
Aligning Marketing & Sales
AZoIntel
Salesforce
HubSpot
Microsoft Dynamics
CRM Sales Team
Implement Lead
Scoring
TOP TIP

13. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
CRMs in Use
Unify data sources in
a single customer
view
TOP TIP

14. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
Aligning Marketing & Sales
AZoIntel
Salesforce
HubSpot
Microsoft Dynamics
CRM Sales Team
Implement Lead
Scoring
TOP TIP

15. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
Characteristics Data Entered Points Behaviour Points
Name Laura Life Scientist Opened Email
Title Head of R&D Browsed solutions page
Country USA Downloaded article
IP address University Attended Webinar
Company Size 1000+ Requested Quote
Characteristic Score Behavioural Score
Total Lead Score

16. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
Characteristics Data Entered Points Behaviour Points
Name Laura Life Scientist Opened Email
Title Head of R&D 20 Browsed solutions page
Country USA 20 Downloaded article
IP address University 10 Attended Webinar
Company Size 1000+ 10 Requested Quote
Characteristic Score 60 Behavioural Score
Total Lead Score

17. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
Characteristics Data Entered Points Behaviour Points
Name Laura Life Scientist Opened Email 2
Title Head of R&D 20 Browsed solutions page 2
Country USA 20 Downloaded article 5
IP address University 10 Attended Webinar 10
Company Size 1000+ 10 Requested Quote 40
Characteristic Score 60 Behavioural Score 59
Total Lead Score 119

18. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
Organizations that cannot effectively
integrate their online and offline data
sources will create business intelligence
silos and lose opportunities
Source: Gartner

19. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
Managing Marketing Data & Proving ROI
 Track the Customer Content Journey
 Integrate Analytics & CRM
 Implement Lead Qualification and Automated Distribution
 Learn more - www.azonetwork.com/marketing-science/analytics

20. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
Booth 2148 www.linkedin.com/in/frankybarker

21. AZONETWORK | BOOTH 2148 | #MARKETINGSCIENCE
#MARKETINGSCIENCE
Booth 2148