The Digital Marketing Audit is focused on what influences the buyer's journey and converts prospects into customers.

1. THE DIGITAL
MARKETING
AUDIT FROM
FUTURE
&NOW

2. TOPLINE
The Digital Marketing Audit is focused on what influences
the buyer’s journey and converts prospects into customers.

3. THE AUDIT ASSESSES PERFORMANCE IN 20+ INFLUENCERS
Brand, Positioning, and
Messaging
Inbound Marketing
Marketing Automation
Website Performance
Social Media Activation
Search Performance
and more...
Conversion Strategy
Digital Footprint and Digital
Marketing Effectiveness

4. TO ARRIVE AT...
The Digital Marketing Effectiveness Scorecard

5. TO ARRIVE AT...
The DME Scorecard is the roadmap to lead generation &

6. TO ARRIVE AT...
Providing clear direction for strategies and tactics
High search performance is the result of several tactical factors.
Sites that are performing well have addressed all of these factors.
No site below a score of 6.5 had optimized page meta titles and descriptions.
All sites above this number had optimized meta content.
Sites with activated and frequent content publishing are the best performing
across search assessment.
Best performers also had highly integrated and activated social media across
key platforms including Twitter, Facebook, LinkedIn, YouTube and Google+.

7. A RECENT AUDIT:
SEARCH
PERFORMANCE
ASSESSMENT

8. SEARCH PERFORMANCE: FACTORS ASSESSED
Domain Authority
Google+ Share Quality
Unique Domain Backlinks
Domain Age
Google US Traffic Value
Site Refresh Rate
Google US Keywords
Facebook Share Quality
Twitter Share Quality

9. SEARCH PERFORMANCE
High search performance is a combination of
several tactical factors, and those sites that are
performing well in this assessment have
addressed all of these factors.

10. SEARCH PERFORMANCE
Sites with activated and frequent
content publishing are the best performing
across search assessment.

11. SEARCH PERFORMANCE
Best performers also had highly integrated
and activated social media, and in multiple
cases, across key social media platforms
including Twitter, Facebook, LinkedIn, YouTube
and Google+.

12. SEARCH PERFORMANCE
No site below a score of 6.5 had optimized
page meta titles and descriptions, while all
sites above this number did have optimized
meta content.

13. SEARCH PERFORMANCE
Clearly, SEO has been a definitive focus
for most of this competitive set for some
time.

14. THE F&N DIGITAL MARKETING AUDIT
Assesses 20+ factors influencing the buyer journey
Takes 30 days to return results
Requires a two-hour presentation to review findings
Provides the raw material that becomes strategy & tactics
Has proven to accelerate business quickly

15. For a complete demo and detailed review of client success
stories, contact DigitalAudit@Future&Now.com

16. ©2013 Future & Now, LLC
FUTURE
&
NOW

17. THE DIGITAL
MARKETING
AUDIT FROM
FUTURE
&NOW

18. Questions?

19. Thank you.

20. © 2013 Future & Now, LLC