This presentation was a part of the “Get Online Workshop” on 27th & 28th November 2014 at The Business Show at the Olympia London. 1&1's Head of Product Management - MyWebsite DIY, Elias Rendón Benger shares what to consider when creating your website and how this is achievable with 1&1 MyWebsite.
The document discusses DIY web building and social media. It outlines how 1&1 offers a service called MyWebsite that allows small businesses to easily create professional-looking websites without any technical skills. MyWebsite provides hundreds of pre-designed templates across many industries, as well as tools for search engine optimization, analytics, and social media integration and management. The document also discusses how social media expectations have evolved and the importance of businesses being actively engaged on platforms like Facebook and Twitter to meet consumer demands. 1&1 is developing a new social media hub product to help small businesses more easily manage their online and social media presence.
The Shift For Driving Search Marketing Success [Webcast]AIS Media, Inc.
In part 4 of AIS Media Inc., 4-part webinar series: Transformation 2015, we cover why it’s a critical time to change the way your SEO is managed. Google’s new rules for mobile compatibility will redefine the web April 21. Will your site be ready, or lose rankings? Learn to manage for this new paradigm and grow leads, traffic and sales.
http://www.aismedia.com/shift-driving-search-marketing-success/
[Webcast] The Shift for Driving Search Marketing Success - Part 2 AIS Media, Inc.
FACT: On April 21st, Google rolled out its new mobile-friendly algorithm update which will now base your site's ranking on mobile compatibility. Ignoring these new rules puts your website at risk. Will your site be ready or lose rankings?
It's time to change the way your SEO is managed.
Join us for this eye-opening overview and learn to manage for this new paradigm.
Soundbites from studies on video use for online retailDuffy Agency
Duffy Agency compiled key findings from studies on the use of video for online retail:
1. Studies found shoppers who viewed product videos were significantly more likely to purchase compared to those who did not view videos.
2. Retailers with videos on most product pages saw higher conversion rates and order values than those with fewer videos.
3. Consumers reported that product videos helped them feel more confident and less likely to return purchases.
4. Videos can help improve search engine optimization and increase organic traffic.
Explain your marketing plan or business proposal with this amazing slidedeck available for PowerPoint & Keynote. Slides include market summary, product definition, competition, positioning, pricing, success metrics, project milestones, schedule and many more.
LINK -> https://www.improvepresentation.com/presentation-templates/marketing-presentation-template
Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question.
As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers.
"How to Win With Your Customers: Become the Go-To Organization in Your Industry"
This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
Succeed online this Black Friday & Christmas! Evie Gates
Discover how you're ecommerce business can succeed online this festive season, including website planning for success, how to be mobile ready, staying ahead of the competition, social media for ecommerce and what to look out for in 2018.
Product development innovation involves many critical steps. None of which are more important then understanding and communicating how those innovations will affect your customers.
"Taking Data-Driven Strategy Beyond Messaging: Bridging the gap between marketing and product development innovation"
Part of The Leading Edge executive signature event series, this presentation was delivered by Angelo Ponzi of Strategic Market Intelligence (SMI), October 28, 2015 in Ontario, California organized and hosted by SoCal BMA.
The document discusses DIY web building and social media. It outlines how 1&1 offers a service called MyWebsite that allows small businesses to easily create professional-looking websites without any technical skills. MyWebsite provides hundreds of pre-designed templates across many industries, as well as tools for search engine optimization, analytics, and social media integration and management. The document also discusses how social media expectations have evolved and the importance of businesses being actively engaged on platforms like Facebook and Twitter to meet consumer demands. 1&1 is developing a new social media hub product to help small businesses more easily manage their online and social media presence.
The Shift For Driving Search Marketing Success [Webcast]AIS Media, Inc.
In part 4 of AIS Media Inc., 4-part webinar series: Transformation 2015, we cover why it’s a critical time to change the way your SEO is managed. Google’s new rules for mobile compatibility will redefine the web April 21. Will your site be ready, or lose rankings? Learn to manage for this new paradigm and grow leads, traffic and sales.
http://www.aismedia.com/shift-driving-search-marketing-success/
[Webcast] The Shift for Driving Search Marketing Success - Part 2 AIS Media, Inc.
FACT: On April 21st, Google rolled out its new mobile-friendly algorithm update which will now base your site's ranking on mobile compatibility. Ignoring these new rules puts your website at risk. Will your site be ready or lose rankings?
It's time to change the way your SEO is managed.
Join us for this eye-opening overview and learn to manage for this new paradigm.
Soundbites from studies on video use for online retailDuffy Agency
Duffy Agency compiled key findings from studies on the use of video for online retail:
1. Studies found shoppers who viewed product videos were significantly more likely to purchase compared to those who did not view videos.
2. Retailers with videos on most product pages saw higher conversion rates and order values than those with fewer videos.
3. Consumers reported that product videos helped them feel more confident and less likely to return purchases.
4. Videos can help improve search engine optimization and increase organic traffic.
Explain your marketing plan or business proposal with this amazing slidedeck available for PowerPoint & Keynote. Slides include market summary, product definition, competition, positioning, pricing, success metrics, project milestones, schedule and many more.
LINK -> https://www.improvepresentation.com/presentation-templates/marketing-presentation-template
Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question.
As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers.
"How to Win With Your Customers: Become the Go-To Organization in Your Industry"
This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
Succeed online this Black Friday & Christmas! Evie Gates
Discover how you're ecommerce business can succeed online this festive season, including website planning for success, how to be mobile ready, staying ahead of the competition, social media for ecommerce and what to look out for in 2018.
Product development innovation involves many critical steps. None of which are more important then understanding and communicating how those innovations will affect your customers.
"Taking Data-Driven Strategy Beyond Messaging: Bridging the gap between marketing and product development innovation"
Part of The Leading Edge executive signature event series, this presentation was delivered by Angelo Ponzi of Strategic Market Intelligence (SMI), October 28, 2015 in Ontario, California organized and hosted by SoCal BMA.
This document discusses creating a customer-centric website. It begins by outlining the top concerns of online shoppers as security, reliability, and price. It then discusses how to address these concerns through prevention and resolution solutions on a website. The document provides tips for how to properly convey security and trust information to customers through written policies and visual security indicators. It emphasizes the importance of a simple, clear customer experience during purchase and after purchase. Overall, the document promotes designing websites that prioritize customers' security, reliability, and pricing concerns.
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Networking and connecting is an essential part to any association brand. Connecting with your members and serving as a platform for your members to connect doesn't change over time, but the channels do.
Eric Eicher, Owner at IKECONIC, will be sharing what's changed, how to identify the most effective digital channels for your organization and what trends are worth paying attention to.
In this presentation you’ll learn:
- How to bridge the gap between traditional and digital channels, as a part of your overall marketing strategy.
- How your members and potential members want to engage with your brand through video, web, social media and other digital outlets.
- Key metrics for analyzing the effectiveness of your digital marketing campaigns.
- How a case study called IndyIsHappy went viral, and how the concept and execution can be applied to your organization.
One Squared Presentation: Josh Weum - Google Micro Moments WorkshopLeighton Interactive
The document discusses how micro-moments present opportunities for businesses to connect with customers. It explains that customers now research and make purchasing decisions across multiple devices and platforms. As such, businesses need to be present across all relevant touchpoints ("Be There"), provide useful information tailored to the customer's needs and location ("Be Useful"), and optimize for speed ("Be Quick"). The document also stresses integrating marketing efforts across online and offline channels to provide a seamless customer experience ("Connect the Dots"). It provides questions for businesses to evaluate how well aligned their strategies and operations are to capitalizing on micro-moments.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
The Status of Web Analytics - Poland 2014/2015Ralf Haberich
This document summarizes the results of a 2014 survey on web analytics in Poland. Some key findings include:
1) The role of management in web analytics has increased while the role of IT has decreased, and the importance of analytics for the whole company has grown.
2) Google Analytics is still the most used tool but its dominance has decreased over time. Participants expressed more willingness to use paid solutions in the future.
3) The top priorities for web analytics in Poland have remained consistent over the past three years and include training employees, improving conversion, increasing online revenue, and developing key performance indicators.
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Turning Automotive Marketing Ideas Into ActionsBrian Pasch
Brian Pasch leads dealers through marketing strategies and products that can impact sales, increase profits, and grow market share. Brian explains the "WHY" behind his recommendations and the video recording is also available to go along with these slides. Contact Brian Pasch for the video link at: brian@pcgcompanies.com. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
Why Your Business Needs A Mobile App NowAlan Jordan
Learn why your business, group, or other organization needs a custom mobile app to grow your business, increase customer service, increase customer loyalty and generate new sales. Learn how Alan Jordan Mobile Apps can build and host your app, submit your app to The App Store & Google Play and provide continuing customer support for only $29 per month!
Massachusetts State Automobile Dealers Association Presentation - Internet Sa...Sean Bradley
http://www.automotiveinternetsales.com
Massachusetts State Automobile Dealers Association Presentation - Internet Sales / BDC
Sean V. Bradley, CEO of Dealer Synergy and Co-Creator of the Internet Sales 20 Group was the General Assembly Speaker for the MSADA's Annual event in Boston June 21st 2013.
Sean's workshop is titled "Keeping What's Yours & Taking What's Theirs!"
Status of Web Analytics - Survey Turkey 2015Ralf Haberich
This document summarizes the results of a 2015 survey on the state of web analytics in Turkey. Some key findings include:
- Google Analytics is the most commonly used tool, though larger companies tend to use paid solutions.
- Companies see the purpose of web analytics ranging from reporting to business optimization, with retailers and agencies being more advanced.
- Most companies have separate web analytics and customer intelligence teams, though some have merged them.
- Common goals of web analytics include increasing conversion rates and improving campaign design.
How do you compare? Leveraging insights from IBM’s Retail Benchmark to make t...Jay Henderson
Find out how your online retail performance compares to other retailers. In this session, you will see aggregated and anonymous competitive data for retail-specific, best practice key performance indicators, showing how your site performs relative to retail industry leaders and peers. You'll also learn about trends to look for as the 2013 holiday shopping season approaches, such as surgical shopping, the iPad Factor, the rise in the use of mobile devices, traffic and conversion rate patterns and more!
Space 48 were invited to speak at The Cartologie network in Lancaster, organised by Manchester Digital. We chose mobile ecommerce as our topic because as an ecommerce agency, we’ve seen first-hand how important it is becoming for ecommerce websites to optimise for tablets and mobile phones, as well as desktops.
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
The document discusses strategies for optimizing Adwords campaigns for mobile users. It notes that organic search results are lower on mobile and fewer clicks go to the top organic results. As a result, Adwords is important for mobile to get quality traffic. The tips provided include targeting users by intent, optimizing sites for mobile, adjusting bids and conversion windows for mobile, and using ad extensions tailored specifically for mobile like call extensions. The overall message is that the mobile experience is different than desktop so mobile Adwords campaigns need custom optimization.
LSA Bootcamp Austin: Maximizing ROI - Making the Most of a Limited BudgetLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
This session will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of “search” is going to be changing drastically in the 2019 and beyond.
find out more about our upcoming events at www.digitalmegaphone.com
Did you miss our Coffee Connections seminar? This is the presentation given by our experts. Learn how to optimize your website for 2015. If you have more questions, contact us at hldcommunications.com.
This document discusses creating a customer-centric website. It begins by outlining the top concerns of online shoppers as security, reliability, and price. It then discusses how to address these concerns through prevention and resolution solutions on a website. The document provides tips for how to properly convey security and trust information to customers through written policies and visual security indicators. It emphasizes the importance of a simple, clear customer experience during purchase and after purchase. Overall, the document promotes designing websites that prioritize customers' security, reliability, and pricing concerns.
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Networking and connecting is an essential part to any association brand. Connecting with your members and serving as a platform for your members to connect doesn't change over time, but the channels do.
Eric Eicher, Owner at IKECONIC, will be sharing what's changed, how to identify the most effective digital channels for your organization and what trends are worth paying attention to.
In this presentation you’ll learn:
- How to bridge the gap between traditional and digital channels, as a part of your overall marketing strategy.
- How your members and potential members want to engage with your brand through video, web, social media and other digital outlets.
- Key metrics for analyzing the effectiveness of your digital marketing campaigns.
- How a case study called IndyIsHappy went viral, and how the concept and execution can be applied to your organization.
One Squared Presentation: Josh Weum - Google Micro Moments WorkshopLeighton Interactive
The document discusses how micro-moments present opportunities for businesses to connect with customers. It explains that customers now research and make purchasing decisions across multiple devices and platforms. As such, businesses need to be present across all relevant touchpoints ("Be There"), provide useful information tailored to the customer's needs and location ("Be Useful"), and optimize for speed ("Be Quick"). The document also stresses integrating marketing efforts across online and offline channels to provide a seamless customer experience ("Connect the Dots"). It provides questions for businesses to evaluate how well aligned their strategies and operations are to capitalizing on micro-moments.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
The Status of Web Analytics - Poland 2014/2015Ralf Haberich
This document summarizes the results of a 2014 survey on web analytics in Poland. Some key findings include:
1) The role of management in web analytics has increased while the role of IT has decreased, and the importance of analytics for the whole company has grown.
2) Google Analytics is still the most used tool but its dominance has decreased over time. Participants expressed more willingness to use paid solutions in the future.
3) The top priorities for web analytics in Poland have remained consistent over the past three years and include training employees, improving conversion, increasing online revenue, and developing key performance indicators.
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Turning Automotive Marketing Ideas Into ActionsBrian Pasch
Brian Pasch leads dealers through marketing strategies and products that can impact sales, increase profits, and grow market share. Brian explains the "WHY" behind his recommendations and the video recording is also available to go along with these slides. Contact Brian Pasch for the video link at: brian@pcgcompanies.com. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
Why Your Business Needs A Mobile App NowAlan Jordan
Learn why your business, group, or other organization needs a custom mobile app to grow your business, increase customer service, increase customer loyalty and generate new sales. Learn how Alan Jordan Mobile Apps can build and host your app, submit your app to The App Store & Google Play and provide continuing customer support for only $29 per month!
Massachusetts State Automobile Dealers Association Presentation - Internet Sa...Sean Bradley
http://www.automotiveinternetsales.com
Massachusetts State Automobile Dealers Association Presentation - Internet Sales / BDC
Sean V. Bradley, CEO of Dealer Synergy and Co-Creator of the Internet Sales 20 Group was the General Assembly Speaker for the MSADA's Annual event in Boston June 21st 2013.
Sean's workshop is titled "Keeping What's Yours & Taking What's Theirs!"
Status of Web Analytics - Survey Turkey 2015Ralf Haberich
This document summarizes the results of a 2015 survey on the state of web analytics in Turkey. Some key findings include:
- Google Analytics is the most commonly used tool, though larger companies tend to use paid solutions.
- Companies see the purpose of web analytics ranging from reporting to business optimization, with retailers and agencies being more advanced.
- Most companies have separate web analytics and customer intelligence teams, though some have merged them.
- Common goals of web analytics include increasing conversion rates and improving campaign design.
How do you compare? Leveraging insights from IBM’s Retail Benchmark to make t...Jay Henderson
Find out how your online retail performance compares to other retailers. In this session, you will see aggregated and anonymous competitive data for retail-specific, best practice key performance indicators, showing how your site performs relative to retail industry leaders and peers. You'll also learn about trends to look for as the 2013 holiday shopping season approaches, such as surgical shopping, the iPad Factor, the rise in the use of mobile devices, traffic and conversion rate patterns and more!
Space 48 were invited to speak at The Cartologie network in Lancaster, organised by Manchester Digital. We chose mobile ecommerce as our topic because as an ecommerce agency, we’ve seen first-hand how important it is becoming for ecommerce websites to optimise for tablets and mobile phones, as well as desktops.
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
The document discusses strategies for optimizing Adwords campaigns for mobile users. It notes that organic search results are lower on mobile and fewer clicks go to the top organic results. As a result, Adwords is important for mobile to get quality traffic. The tips provided include targeting users by intent, optimizing sites for mobile, adjusting bids and conversion windows for mobile, and using ad extensions tailored specifically for mobile like call extensions. The overall message is that the mobile experience is different than desktop so mobile Adwords campaigns need custom optimization.
LSA Bootcamp Austin: Maximizing ROI - Making the Most of a Limited BudgetLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
This session will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of “search” is going to be changing drastically in the 2019 and beyond.
find out more about our upcoming events at www.digitalmegaphone.com
Did you miss our Coffee Connections seminar? This is the presentation given by our experts. Learn how to optimize your website for 2015. If you have more questions, contact us at hldcommunications.com.
This presentation was given during the workshop organized by Al-Iktissad Wal-Aamal group for students from the Lebanese University, Faculty of Business.
This document discusses how customers now use the internet to find local businesses and services. It notes that 66% of US consumers use online local search and that 90% of online searches result in offline purchases. It emphasizes that businesses need an online presence through search engine optimization, social media, link building, and online reviews in order to be found by customers online. The document promotes WebMatrixTechnology.com services to help businesses succeed through these online marketing strategies.
Thomas Möller, a senior product manager at 1&1, presented on simple steps to eCommerce success. He began with an introduction of 1&1 and discussed what eCommerce is and why businesses engage in it. The main part of the presentation covered dos and don'ts for building a successful eCommerce website, such as choosing the right domain, investing in proper hosting, focusing on strengths, and building trust. Möller concluded by emphasizing that an online shop requires many of the same considerations as an offline business.
This document summarizes the benefits of collaborating with a single ecommerce solution provider for customer segmentation and optimization. It highlights how the provider offers expertise in development, marketing, and optimization to provide best-practice solutions. The document also promotes the provider's services for commerce optimization, inbound marketing, search engine marketing/SEO, growth strategies, and success stories from various customers who achieved increased sales and conversions.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
Why do you need a website? As a small to medium sized business you could be missing out on potential customers and revenue by not having a website. Your website works for you 24/7 and provides potential customers a way to research your products and services.
1. The document discusses various digital marketing strategies and tactics for building an online brand, including search engine optimization, social media marketing, content marketing, and more.
2. Key aspects of online branding covered include creating a website, engaging audiences on multiple channels of communication, using landing pages and calls to action, and focusing on reach and engagement.
3. Performance is measured through various key indicators like website traffic and analytics, social media followers, sales increases, and team or network growth.
What website is best? Does email work? Social Media marketing can be confusing Facebook, Twitter, Instagram, Google+ and the list goes on and on. Which tools to use?
Mobile usage is growing rapidly worldwide, with over 4 billion mobile phones and 1 billion smartphones in use, demonstrating the importance for small businesses to have a mobile presence; having a mobile-optimized website and mobile app can help small businesses connect with customers anytime, drive more customers to their business, and give them a competitive advantage over larger companies. The document provides statistics on mobile usage and examples of how mobile apps and websites can increase sales, productivity, customer loyalty and recommendations for small businesses.
This document discusses why mobile experiences are important for small businesses. It provides statistics showing the growth of mobile phones and smartphones. It then gives reasons why businesses need a mobile presence, including that customers use mobile devices to find local information and are more likely to purchase from mobile-friendly sites. The document outlines features small business mobile apps can provide like information access, social media integration, loyalty programs, and live updates. It argues that mobile allows businesses to better connect with customers and increase productivity and sales. Overall, the document makes the case that mobile is critical for small businesses to reach customers and that a mobile app is a good way to do so.
Mobile usage is growing rapidly, with over 91% of adults owning smartphones, making it critical for small businesses to have a mobile presence. The document outlines why mobile apps and mobile-optimized websites are important for small businesses to connect with customers, drive traffic, increase productivity and avoid losing business. It provides examples of how mobile apps can increase transactions, loyalty, and social media engagement for small businesses.
This document discusses why mobile experiences are important for small businesses. It notes that over 91% of adults have smartphones and that mobile searches are increasing. Some key points made are that 94% of smartphone users look for local information on their phones, 67% are more likely to purchase from mobile-friendly sites, and having a mobile app or site allows businesses to connect with customers anywhere. The document advocates that small businesses develop mobile apps and websites to stay competitive with larger companies.
Surprising failure factors when implementing eCommerce and Omnichannel eBusinessDivante
We work on the large Omnichannel and eCommerce projects in Europe. Therefore, we can see from the inside how many companies approach this topic. Comparing it with the obtained results, we can determine positive and negative factors influencing success with great certainty. In this presentation we share stories of companies that are not mentioned in our case studies. These are the stories of bad choices, leading to failure.
Small businesses need a mobile experience to connect with customers. Nearly everyone has smartphones and uses them to search for local businesses and products. Having a mobile-optimized website and app allows small businesses to be accessible anywhere and drive customers to their business. It also improves productivity and avoids losing sales from those frustrated with non-mobile sites. While large companies move slowly on mobile, small businesses can gain an advantage by moving quickly to offer mobile options like apps at affordable prices.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
Similar to The key to creating your own professional website (20)
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
How MJ Global Leads the Packaging Industry.pdfMJ Global
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
1. The secrets of online success
THE KEY TO CREATING YOUR
OWN PROFESSIONAL WEBSITE
Elias Rendón Benger
Head of Product Management
MyWebsite DIY
1&1 Internet AG
15. ACTUALLY THE PAGE YOUARE
LOOKING FOR DOESN’T EXIST!
When businesses don’t
make time to build a
website we end up with
a situation like this
1/16/20151&1 Internet Ltd. 15
16. Business success is about passion -
Our Passion is to make your business successful!
1/16/20151&1 Internet Ltd. 16
18. END CONSUMER BEHAVIOUR
IS CHANGING
of consumers trust online
reviews as much as personal
recommendation
72%
Social
Be engaged in social media
interact with customers on Facebook, Twitter,
etc
of consumers search for local
businesses online
72%
Local
Get found via local search requests
be correctly listed in online directories like
yelp
Mobile
of global web traffic are
generated by mobile devices
17%
Optimize your website for mobile devices
consumers want to visit websites on their
phone or tablet
* 70% of Small Business are serving only or mainly consumers 1/16/20151&1 Internet Ltd. 18
20. SMALL BUSINESS’ NEEDS FOR
AWEBSITE SOLUTION
* 70% of Small Business are serving only or mainly consumers
Only 24% of Small Business are doing Online Marketing
46% of Small Business do not have a mobile-optimized website
21% of Small Business are unhappy with their web presence
52% of Small Business still do not have a website or any other
web presence
32% of Small Business without a website say they do not have
the time or skills to build one
62% of Small Business without a website say being online is not
relevant for them
SmallBusiness
5%
11%
32%
52%
1/16/20151&1 Internet Ltd. 20
21. Business success is about passion -
Our Passion is to make your business successful!
1/16/20151&1 Internet Ltd. 21
25. DESIGN IS KEY
Design is the process of figuring out what a thing should be, what it should do, how
it should work, how it should look, and what it should say.
Images & Logo
Structure
Content “what is your business about”
Start slim and optimize
1/16/20151&1 Internet Ltd. 25
26. THE REALITY IS IN THE RESEARCH
a bad website
is worse than
no website
small
business
websites are
“tired” & “un-
impressive”
cancelled
plans to
spend with an
SME due to
poor quality
website
49% 34% 46%
willing to offer
feedback yet
half of small
firms have
never asked
Maintaining
an attractive
website is a
struggle for
66% of firms
30% of firms
‘reluctant’ or
‘embarrassed’
to
recommend
their website
to their
customers
33% 66% 30%
1/16/20151&1 Internet Ltd. 26
32. MOBILITY
ISAMUST
More than 50% of the UK
population now owns a
smartphone
some sites receive more than
30% of traffic from mobile
devices
HALF OF FIRMS FAIL TO CHECK THEIR OWN
WEBSITE FROM A MOBILE DEVICE
4/5 companies
unaware that a
mobile-friendly
website can boost
sales
41% admit their
website has a
reduced
appearance, and
36% offer reduced
functionality
Only 7%
confident they
have optimised
fully for mobile
usage
Research commissioned by 1&1 - 530 UK small companies 1/16/20151&1 Internet Ltd. 32
33. HOW TO BE
FOUND ONLINE
GOOGLE RULES
90% of UK-based desktop searches and 92% of
mobile searches
REASERCH ONLINE
94% of consumers research products online
before buying
BUY ONLINE
3 out of 5 people use search engines as
a go-to shopping resource
“A website without
SEO is like a car
with no gas”
Paul Cookson
1/16/20151&1 Internet Ltd. 33
34. LISTING IS IMPORTANT FOR VISIBILITY IN
GOOGLE (LOCALSEARCH TERM)
Industry directories
Google Places
SEA ads
Google Maps
SEO
Local Listing
Local Listing
Local Listing
GET FOUND
search for „lawyer Heilbronn“
SEA ads
1/16/20151&1 Internet Ltd. 34
35. Business success is about passion -
Our Passion is to make your business successful!
1/16/20151&1 Internet Ltd. 35
36. WHO IS 1&1?
employees, of
which aprox.
2,000 are
engaged in
product
management
and
development
6,900
1&1 is a
leading global
web host
1988
Established in
customer
contracts
worldwide
13million
Over
domain names
managed
19million
Over
web host with
over 1 million
customer
contracts
No. 1
Together with
Fasthosts, UK’s
1/16/20151&1 Internet Ltd. 36
38. 1&1 IS PROUD TO SUPPORT SMALL
BUSINESS OWNERS TO CREATEAND GROW
THEIR SUCCESS IN THE WEB
Domain & Email
Easy Website builder
Mobile Website optimization
$
SEO
Social Media
Center
500 Web Apps
eShop
1/16/20151&1 Internet Ltd. 38
39. NEW „RESPONSIVE“ ENSURES WEBSITE IS
ACCESSIBLE ON DIFFERENT DEVICES
BE PRESENT
PERFECT PRESENTATION
Optimized layout and
navigation representation
Automatic synchronization
of updates and edits
1/16/20151&1 Internet Ltd. 39
40. ALLSTARTS WITHA
USER CASE
BE PRESENT
BULIDING THE STRUCTURE –
EASY
No need to start with a blank
page but with a professional
blueprint for a successful
webpage – individualize it with
your content – ready – publish.
The additional topics will be
integrated smoothly into your
design.
You can add a set of pages for
a team, your services, and a
guestbook within seconds
1/16/20151&1 Internet Ltd. 40
41. 1&1 CORE FEATURES TO ENGAGE
PROSPECTS – E.G. BLOG TOOL
BE PRESENT
1/16/20151&1 Internet Ltd. 41
42. EASY IN-PRODUCT
SEO OPTIMIZATION
GET FOUND
Get top positioning on search engines!
Central starting point in the editor
Notifications about search engine ranking
Easy to use - perfect for beginners
The tool analyses your individual website and
helps you to be found
Choosing the right keywords
Optimisation of your website
Monitoring success
1/16/20151&1 Internet Ltd. 42
43. 1&1 LIST LOCAL:ADDRESSES CHANGING
CONSUMER BEHAVIOUR
GET FOUND
85% of consumers search online for local
products and services (Searchengineland)
54% of consumers have substituted the Internet
and local search for phone books (comScore)
88% of consumers who search for a type of local
business on a mobile device call or go to that
business within 24 hours. (Google Mobile
Movement Study, 2011)
1/16/20151&1 Internet Ltd. 43
44. 1&1 SOCIAL MEDIAHUB: CREATEA
FACEBOOK BUSINESS PAGE
INTERACT
“One-click” transform your website into a
business facebook page
Always up to date
One look and feel for consistent appearance
Automatic pre-filled with website content
COVER PHOTO
COMPANY LOGO
COMPANY NAME
ADRESS
1/16/20151&1 Internet Ltd. 44
45. MANAGE FACEBOOK CONTENT
UP-TO-DATE WITH 1 CLICK
INTERACT
Just one central point for online-apperance
management
Add optimized Facebook Tabs synchronized
with your MyWebsite with a click
Update content on your MyWebsite à Instantly
up-to-date on Facebook
1/16/20151&1 Internet Ltd. 45
46. 300+ 3RD PARTY WEBAPPS OFFERING
DIVERSE FUNCTIONALITIES
INTERACT
More than 300 Web Apps provide a variety
of features, such as:
E-Commerce
Social Media
Marketing & Advertising
Multimedia
Analytics & Tracking
CRM
News & Content
Comments & Reviews
Chat
Forums
Contact & Feedback
…
1/16/20151&1 Internet Ltd. 46
47. 1&1 MYSHOP: THE IDEALE-COMMERCE
SOLUTION FOR SMBS
TRANSACT
Using of pre-defined
layouts and designs
Easy but powerful drag &
drop editor
Mobile optimized sites
Shop setup in a few steps
Product, order and
customer management in a
powerful backand
Interfaces for import and
export
Up to 1,000 products
All payment and shipping
options
Interface to eBay and
Amazon
Guaranteed availability
(99,9%) via geo-
redundancy
1/16/20151&1 Internet Ltd. 47
55. THE SECRETS OF ONLINE SUCCESS
DAY 1: THURSDAY 27TH
Time Speaker Position Workshop titles
11:00 Philippe Burki Verisign
12:00 Katrina Douglas Head of Marketing UK, 1&1 The building blocks of your online brand
13:00 Elias Rendón Benger Head of Product Management - MyWebsite DIY The key to creating your own professional website
14:00 Roundtable - The Ingredients of Online Success
15:00 Andreas Klenk Expert Product Management - eBusiness Unlock online sales with your own eShop
16:00 Marko Heijnen WordPress Specialists Discover the World of WordPress
17:00 Katrina Douglas Head of Marketing UK, 1&1 Reveal and understand your web audience
1/16/20151&1 Internet Ltd. 55
56. THE SECRETS OF ONLINE SUCCESS
DAY 1: THURSDAY 27TH
Time Speaker Position Workshop titles
11:00 Philippe Burki Verisign
12:00 Katrina Douglas Head of Marketing UK, 1&1 The building blocks of your online brand
13:00 Andreas Klenk Expert Product Management -eBusiness Unlock online sales with your own eShop
14:00 Elias Rendón Benger Head of Product Management - MyWebsite DIY The key to creating your own professional website
17:00 Katrina Douglas Head of Marketing UK, 1&1 Reveal and understand your web audience
16:00 Marko Heijnen WordPress Specialists Discover the World of WordPress
1/16/20151&1 Internet Ltd. 56
Editor's Notes
What do these people have in common?
Most people realise they need to get online, but what many are unsure of, is the web presence that’s right for them.
Is it a social media profile? A do-it-yourself website builder, a blog or an eShop? Maybe even a web hosting package of some sort?
This workshop is aimed at helping you uncover the web presence that’s right for you.
If you don’t get your idea out there somebody else will – how many times have you seen someone else’s idea and thought, oh I had that idea ages ago but did nothing with it
Ideas die if they’re not actioned – are not just nice notions that run through your mind from time to time they arrive to be brough to life
The world is waiting – it’s actually not just about you but also about the people although that your business could touch
There will be always many good excuses not to start with your website
You will never find time for anything. If you want time you must make it.” – Charles Buxton
Business now and then
Ausblick
Erfahrungen Sammeln
Zahlen von Kunden
Markt und Kunde verändern sind
40 per cent Britons considered starting own business –
Explain the value of (dedicated) Online Marketing
Integrate mobile optimization / responsive design
Update / re-design page
Make website building easy
Show the value of being online
Start:
- Do’s & Donts / Tipps
Präsenz
Internet-&E-Mail-adresse
Schaufenster
Gefunden werden
Überblick Online
ToDos and To Bes
Not only did we realise that small businesses were not getting online, that many that do are not doing such a great job
Which is why these mistakes are so common…
Bad design – just plain ugly
Poor navigation – navigation is a roadmap to your content, sometimes it is impossible to navigate a site, know what’s there and where to go to find what
Clutter just too much to take in
No headline, no about us, no phone number?
People still want basic things like a telephone no. and email address
Auto sounds, pop-ups, flashing images…
It can be tempting to just get something up – something is better than nothing right? Wrong People simply don’t trust businesses with poor looking sites because the see it as a direct reflection of your professionalism, competence and security
Truth be told, a poor looking site can be as bad as not having a sight, because once perceptions are made about your business and your brand that can be hard to change.
Start:
- Do’s & Donts / Tipps
Präsenz
Internet-&E-Mail-adresse
Schaufenster
Gefunden werden
Überblick Online
ToDos and To Bes
Your Website
You don’t have to have a super pretty and fully branded website. In fact, something simple and straight to the point might serve you better, especially in your startup days. The website should, though, be fully fleshed out with your manifesto, details of your products or services, contact information and a solid method for processing orders.
It is important that you have your own domain name and email set up and that your hosting provider is able to handle a sudden influx of traffic in the event that your soft launch goes better than you had hoped.
Market, Market, Market Yourself
A lot of entrepreneurs wait until they get they launch their companies to start marketing and branding themselves. This is one of the worst things you can do! It’s much better to start building up attention and demand for your products and services before you officially launch your company. Market your soft launch for what it is: a soft launch. It might even help to call it a “beta test.” If you’ve launched other products or companies in the past you can build upon those reputations. Even if you haven’t, you should still start marketing yourself and your expertise so that there is a demand and an audience for what you’re offering…when you’re ready to officially sell it.
1. To-do list
You have to have one. I structure mine with daily tasks but you may find that a weekly list works better. Another option is to organize your to-do list by project or client.
2. Outsource list
Just because you can do something, doesn’t mean you should. I get it, control is a difficult thing to give up -- especially when we're talking about your business. You’ll do whatever it takes to make sure it’s successful. So why not give the to-do list to someone else?
3. To-become list
I’m a big fan of Oprah’s mantra: “You become what you believe.” Once you set an intention to do something it becomes so much easier to attain it. And taking it one step further and writing it down can really seal the deal. In fact, Dr. Gail Matthews, a professor at the Dominican University of California found that writing down goals will make you 33 percent more likely to achieve them.
The domain is not just for a website but for email also .com is the international standard
Choose a name that represents your business, keep things simple for customers to remember, make it easy for users to return
A recent study by Zogby Analytics indicated that small businesses had experienced a 42% rise in sales last year after they switched to a professional email address.
with a professional email address, these businesses had a 60% increase in customer engagement, which is a critical bridge to closing a sale.
SEO Compliances
Ensure all the primary and frontline attributes of web design, particularly SEO. Even if a higher charge is incurred, the startup enterprises should try and engage the best web designers to obtain the frontline web design services of age. The SEO compliance is a must and should be performed through high standards determined by apps like Google Analytics and others so that super visibilities are rendered.
Local listing
For the startups, ‘local listing’ is a must phenomenon as it causes high knowability quotients for the brand in the area of its existence and operations. Local listing is fast catching concept and has become a necessary and fine attribute of refined SEO services on account of the fact the next generation search engine maneuvers take into account the local listing of the web addresses in addition to the earlier basic parameter of ‘keywords’.
Local listing is ensured both by leveraging the service from dedicated local listing sites and also by the social networking sites of relevance and resonance. Always ensure mechanisms for popular inputs like comments and others at your web pages.
Get automated backups from your hosting provider
Only when you are paying for a backup service does this become their duty – meaning you don’t have to worry about the safety of your online business content and files.
Within 1&1 MyWebsite all new layouts are mobile optimised and even if chosse to opt for an older layout it‘s a simple mouse click
1*BBC July 2013
2&3* Source: 2010 Compete Online Shopper Intelligence Study
Reasons why:“Concentrate on being the best in what you do and rely on 1&1´s expertise of making over 500 000 online businesses successful”
Easy drag&drop eBusiness Suite with websitebuilder, great usability, full automatic mobile optimization
Success with Industry specific content, tools to be found and to win customers, professional marketing tools and individual support (24/7) to help customers being successful online. Peace-of-mind „we build it for you“ service offer. Highest reliability and security.
Complete Solution. Everything included starting with a domain, hosting and website-builder. Also includes eMail, online marketing features, mobile apps, “eShop from small to big”, social media integration
Our Passion is to
make you successful
in the online world