Life Science Marketing eBook. Find your Life Science Marketing Audience from Antibodies and Biochemistry to Stem Cell Biology and Zoonotic Diseases.

1. Life Sciences
Digital Marketing & Advertising Solutions

2. Who we are
AZoNetwork is the leading digital marketing platform for Science, Technology and Healthcare audiences. With an audience of
135M+ annual visitors across our websites and over 900K first party subscribers, we have over 20 years of digital experience in
connecting these communities.

3. What we do
We specialize in providing and delivering Marketing, Advertising,
SEO, Audio-Visual and Web Services for companies in Science,
Technology and Healthcare.
C R E A T E
D I S T R I B U T E
A N A L Y Z E
We help companies develop and execute their digital
marketing strategies through content distribution, content
creation, web services, brand awareness, lead generation
and real-time analytics.​

4. Total Annual Users
10,790,988
Total Annual Pageviews
11,619,593
32%
22%
20%
16%
7%
AZoLifeSciences is the leading content marketing platform which reaches
scientists, researchers and laboratory professionals in the life science industry.
Contact our team today to discuss how to reach your ideal audience from the
AZoNetwork.
Academic & Post-Doctoral Research
Biotech & Pharma
Science & Medical MarComms
Biological & Medical Laboratory Specialist
Academia
Research
33.41%
37.96%
16.51%
8.71%
3.25%
Global Coverage
Readership
Visits sourced from Google Analytics - Yearly average Jan to Dec - Readership based on sample of subscribers

5. Analytical
Chromatography
44,632 Subscribers
Cannabis Testing
& Analysis
8,930 Subscribers
Biochemistry 19,427 Subscribers
Drug Discovery &
Production
45,975 Subscribers
Antibodies 24,468 Subscribers
Cell Biology 9,005 Subscribers
Biotechnology 17,121 Subscribers
Flow Cytometry 12,919 Subscribers
Fluorescence 8,527 Subscribers
Forensics &
Toxicology 32,853 Subscribers
Genomics 38,196 Subscribers
Life Science
Life Science

6. Neurology/Neuroscience 10,842 Subscribers
Alzheimer's Disease 8,577 Subscribers
Parkinson's Disease 4,648 Subscribers
Neuroscience
Neuroscience
Protein Analysis 28,528 Subscribers
Stem Cells 8,179 Subscribers
Immunology 20,735 Subscribers
Life Science
Microscopy 16,544 Subscribers
Metabolomics 6,006 Subscribers
Microbiology 33,599 Subscribers
Life Science
Life Science
The Digital Laboratory 24,017 Subscribers

7. Solutions
Lead Generation
Content
Proving ROI
Brand Awareness
Newsletters
6
Product Showcase
Conversion Rate Optimization
Real Time Analytics
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15
Content Distribution
Expert Presentations on Demand
Interview: Insights from Industry
Podcast Production
8
18
Customised Emails
7
Video Services
17
Content Creation
Virtual Video on Demand
Interview: Thought Leaders
Display Advertising
SEO
Social Media Content
Webinar Production
Product Profiles
Website Design
Google Ads Management
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8. Headline
Sponsor
Featured
Sponsors
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Target our first-party subscriber database by their specific professional interests.
Reach over 900,000 named scientists, engineers and industry professionals.
Our unique ability to match your targeted audience's interest with the right
content explains why this channel is so popular with clients and subscribers
alike.
Choose between Headline or featured sponsorships.
Gain immediate exposure
for your story.
+900K SUBSCRIBERS
Boost brand awareness within a
targeted community.
Increase lead generation.
Measure your ROI with
automated reports.
N E W S L E T T E R S
L E A D G E N E R A T I O N

9. 7
Create your own high-quality email campaigns.
You decide on the messaging, the audience and the budget and our team
will help with everything else from start to finish.
Customize your message and design with our email specialists.
Reach a highly qualified audience in our first-party subscriber base.
Target specific markets by keyword, application, industry & geography.
Measure results with our unique AZoIntel Analytics platform.
T A R G E T E D E M A I L S
L E A D G E N E R A T I O N

10. Publish the product profiles to our product categories on the relevant
AZoNetwork websites.
Engage your audience at the right stage in the buying cycle.
Product profiles include RFQs and other targeted calls-to-action.
Enrich your product listings with relevant videos, images and applications
Demonstrate the benefits, features and key capabilities of your Products and
Equipment with our Product Profiles.
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P R O D U C T P R O F I L E S
L E A D G E N E R A T I O N

11. Showcase your newest products and their applications to a global
audience with a complete product package.
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Receive a complete support program to market your products.
Ensure customers understand what makes your new
product innovative and exciting.
Create maximum exposure for your new products and their
applications.
Choose additional content like video, webinars, or email
services to promote your products.
Thought Leader or Insights from
Industry Interview
Individual Product Profiles
Targeted Newsletter Sponsorship
Content Distribution
Display Advertising
C O M B I N E T H E F O L L O W I N G
O P T I O N S O F Y O U R C H O I C E :
P R O D U C T S H O W C A S E
L E A D G E N E R A T I O N

12. Measure content engagement & results with our unique AZoIntel Platform.
Repurpose your content, maximize organic search engine visibility, and include calls-to-action.
Use your existing content: white papers, application notes, case studies, etc.
Publish on relevant AZoNetwork sites and post to our social media channels.
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Educate and attract your key audience.
We repurpose and distribute your existing content on an AZoNetwork site
to reach a highly relevant target audience.
C O N T E N T D I S T R I B U T I O N
B R A N D A W A R E N E S S

13. AD SPECIFICATIONS
Display
ads
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Increase brand awareness by targeting the AZoNetwork audience
of engaged B2B visitors with various Display Advertising options.
Measure and increase traffic to your website.
Reach highly-targeted and relevant audiences.
Get your message accross with visually appealing creatives.
Increase brand awareness and visibility.
900.000+
135M +
Global Subscribers
Unique Visitors
D I S P L A Y A D V E R T I S I N G
B R A N D A W A R E N E S S

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Rank highly for your keywords by combining the on-
site optimization with regularly updated content and
quality links. As your website visibility increases, you'll
see an increased return on investment with more leads
and sales being generated.
Increase quality traffic to your website.
Target relevant keywords for your industry.
Improve your website's ranking on search engines.
S E O
B R A N D A W A R E N E S S

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Design a website for your customers. Provide a great
user experience, positively showcase your brand &
optimise for leads and search engines.
Fully optimised for
search engines.
Web visitor-to-lead
functionality.
Content management
system (CMS) training.
Website Design & Development
Fully Responsive
Retina Ready
HTTPS Certificate
Shopping Cart Ready
Full training on CMS
You own all rights
W E B S I T E D E S I G N
B R A N D A W A R E N E S S

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We manage your Google Ads campaigns by preparing a well thought out strategy and
implementation plan that is optimised to help you get the best results for your ad budget.
Keyword Research and Planning
Optimisation
Growth
C A S E S T U D Y
G O O G L E A D S M A N A G E M E N T
B R A N D A W A R E N E S S

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Use the experience of our team to provide guidance on what works and
what doesn't.
Create unique, informative, and engaging content to help you tell your
story to the right people at the right time.
Generate premium quality content on a subject of your choice.
Develop thought-leadership with content curated specifically for your
target audience.
Own the content to use on your site, OR use our vast audience network
for content distribution.
Free up your marketing team by using our network of copywriting experts.
130+ Scientific writing experts on our team
C O N T E N T C R E A T I O N
C O N T E N T

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Re-purpose your existing podcasts, webinars and video content for use
across social media.
Reach your audience with rich multimedia on their social platforms.
Up to 5 x Social Media snippet videos.
High quality, professional audio & video content.
Increase brand awareness online and on all
of the major podcast players.
Reach and engage your audience on Social Media.
S O C I A L M E D I A C O N T E N T
C O N T E N T

19. Tap into your teams' product expertise and knowledge and convert it quickly and
easily into powerful marketing collateral with an Insights from Industry interview.
Create evergreen content which engages clients for years to come.
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Measure content engagement & results with our AZoIntel Platform.
AZo Editors produce an engaging and educational written interview.
Choose an in-house expert to showcase your thought-leadership.
Feature the interview on a relevant AZo site to reach your target audience.
I N S I G H T S F R O M I N D U S T R Y
C O N T E N T

20. Display and promote your end users' research activities and illustrate how
they have used your products or services. Our Thought Leaders series focuses
on the knowledge and research of key opinion leaders and academics.
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We conduct the interview and publish on relevant AZo websites.
Generate an engaging thought-leader interview from a credible 3rd party.
Your customers discuss their research and how your product or service
helped advance their work.
Interview an industry expert to create relatable content for your audience.
T H O U G H T L E A D E R S
C O N T E N T

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Bring your content to life with our video creation services.
We manage everything from from concept to filming to
post-production and distribution.
T H O U G H T L E A D E R V I D E O
P R O D U C T V I D E O
You own the video, but we will help you distribute your videos
across the AZoNetwork websites.
Work with our video specialists to create captivating video content.
Choose from a range of video styles.
Showcase your products, applications, testimonials, and more
through video.
V I D E O S E R V I C E S
C O N T E N T

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Give your keynote presentations the production value they
deserve with an Expert Presentation On-Demand (ExPOD).
Demonstrate real thought leadership through targeted content.
Promote and distribute your presentation with our industry-specific newsletters and websites.
Work with our video specialists on speaker preparation through to
recording and post-production.
Reach your audience online, at virtual events and tradeshows.
E X P E R T P R E S E N T A T I O N S
O N D E M A N D
C O N T E N T

23. Enhance user experience (UX) of your written content across the AZoNetwork.
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Smooth, easy process from speaker preparation through recording
and post-production.
High quality, professional audio-visual content.
Use our highly skilled and experienced team of AV professionals to showcase
your thought leadership and bring your subject matter to life. Virtual videos
on-demand (VVOD) are interactive, engaging and professionally produced.
Demonstrate real thought leadership through targeted content.
V I R T U A L V I D E O O N D E M A N D
C O N T E N T

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Engage and educate your audience with a scientific
webinar. Leave the planning, promotion and execution
of your next webinar series in our hands.
Demonstrate thought-leadership and prioritize
education during the customer journey.
Collect market intelligence before, during and
post-webinar.
Educate your customers about a new product
or application.
Reach a global audience in a format that is
accessible and convenient.
W E B I N A R P R O D U C T I O N
C O N T E N T

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Bring your subject matter to life and reach your
audience with a professionally produced and
distributed podcast or podcast series.
Smooth, easy process from speaker preparation through recording and post-production.
Stimulate discussion and demonstrate
thought leadership.
Reach a global audience on all of the major
podcast players.
P O D C A S T P R O D U C T I O N
C O N T E N T

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Measure and monitor the ROI of all of your AZoNetwork campaigns using our unique analytical platform – AZoIntel.
With over 135 million unique visitors and over 500,000 content items, we have the ability to demonstrate your
audience as well as provide market intelligence to assist with your content marketing decisions.
FIND OUT MORE
View top performing content.
Measure the effectiveness of your campaigns.
Track lead generation and engagement.
R E A L T I M E A N A L Y T I C S
P R O V I N G R O I

27. Optimize your site so that you convert a higher % of that traffic,
leading to business success. Conversion rate optimization (CRO) is the
process of taking as many site visitors to a desired goal or outcome as
possible. With an effective CRO strategy you'll see an increased return
on investment with more leads and sales being generated from
existing traffic.
Test site updates before implementing them.
Generate more leads and sales.
Increase number of conversions.
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O R I G I N A L - 0 . 2 7 % C T R
O P T I M I Z E D - 1 . 8 3 % C T R
C O N V E R S I O N R A T E
O P T I M I Z A T I O N
P R O V I N G R O I

28. I see AZo as a premier supplier of marketing services
in the scientific marketing industry. I'd highly
recommend AZoNetwork to anyone interested in
scientific marketing. I found the expertise and ideas
that AZoNetwork brings to the table very refreshing.
READ THE WHOLE STORY
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C L I E N T T E S T I M O N I A L S
How AZoNetwork has ranked Ziath for 40 keywords
that were previously outside of the top 100

29. www.azonetwork.com
info@azonetwork.com
+44 (0)16 1457 7150
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