A digital marketing audit analyzes a company's online presence and digital marketing efforts. It examines a company's digital presence on social media and search, content strategy, competitor research, user experience, and reporting metrics. The audit identifies areas of concern and provides recommendations to build an effective digital marketing strategy. It involves an in-depth review of the website, analytics, and key findings presented over 2-3 weeks.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
An example of our online marketing audit that we offer for FREE.
If you need online marketing help and want experienced professional marketing advice in a language you can understand then contact us now......its FREE with no obligation, so what have you got to lose!
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
An example of our online marketing audit that we offer for FREE.
If you need online marketing help and want experienced professional marketing advice in a language you can understand then contact us now......its FREE with no obligation, so what have you got to lose!
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
Rethink Thought Leadership: How to Hook and Engage the C-suiteLinkedIn
Many B2B brands aspire to ‘thought leadership’ – becoming the bastion of credibility and authority in their field.
81% of CEOs, CFOs and other top-level executives – the so-called C-suite – said that they had greater trust in partners that are perceived as thought leaders, according to research by LinkedIn and Edelman. Yet 80% of C-level executives also say they are becoming more selective in the content they consume. So what can marketers do to break through the noise and cement their brand in the minds of senior executives?
Join us to learn how the right content marketing can engage top-level executives.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
Learn how to use search engine marketing to increase visibility and traffic to your website. This course provides fundamental knowledge of Google’s sponsored listings (pay-per-click ads) and also gives an introduction in to budget requirements and metrics used to measure and optimize ad performance. Additionally, this course delves in to the world of search engine optimization, educating students on Google’s latest algorithm updates and providing insight on how to use these new changes to organically move your website to the first page of Google search engine results pages.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
Digital Content Marketing & SEO Proposal - Lorenzo Gutierrez Digital MarketingLorenzo Gutierrez MBA
This is a comprehensive Digital Content Marketing & SEO Proposal I created. It covers about me, the services I offer, a sample website audit and the next steps to take if you want to work with me on a digital marketing project.
I wish I could help every business but my services are not for everybody. Lorenzo Gutierrez Digital Marketing is a boutique agency that only works mid to large size businesses that have a dedicated budget for digital marketing, content, SEO and strategy.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
How to Use HubSpot To Manage Your Brand OnlineHubSpot
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
This free webinar will cover:
* How to incorporate social media into your overall marketing strategy
* How to use HubSpot to track and monitor your brand in social media
* Ways to attract more website visitors from social media sites
* How to use HubSpot to convert more social media visitors to leads and customers
This blog post discusses 4 digital marketing audit aspects you probably don’t know about. It will also cover how to put proposals into action, and the benefits of potentially outsourcing parts of your digital marketing audit.
Rethink Thought Leadership: How to Hook and Engage the C-suiteLinkedIn
Many B2B brands aspire to ‘thought leadership’ – becoming the bastion of credibility and authority in their field.
81% of CEOs, CFOs and other top-level executives – the so-called C-suite – said that they had greater trust in partners that are perceived as thought leaders, according to research by LinkedIn and Edelman. Yet 80% of C-level executives also say they are becoming more selective in the content they consume. So what can marketers do to break through the noise and cement their brand in the minds of senior executives?
Join us to learn how the right content marketing can engage top-level executives.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
Learn how to use search engine marketing to increase visibility and traffic to your website. This course provides fundamental knowledge of Google’s sponsored listings (pay-per-click ads) and also gives an introduction in to budget requirements and metrics used to measure and optimize ad performance. Additionally, this course delves in to the world of search engine optimization, educating students on Google’s latest algorithm updates and providing insight on how to use these new changes to organically move your website to the first page of Google search engine results pages.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
Digital Content Marketing & SEO Proposal - Lorenzo Gutierrez Digital MarketingLorenzo Gutierrez MBA
This is a comprehensive Digital Content Marketing & SEO Proposal I created. It covers about me, the services I offer, a sample website audit and the next steps to take if you want to work with me on a digital marketing project.
I wish I could help every business but my services are not for everybody. Lorenzo Gutierrez Digital Marketing is a boutique agency that only works mid to large size businesses that have a dedicated budget for digital marketing, content, SEO and strategy.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
How to Use HubSpot To Manage Your Brand OnlineHubSpot
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
This free webinar will cover:
* How to incorporate social media into your overall marketing strategy
* How to use HubSpot to track and monitor your brand in social media
* Ways to attract more website visitors from social media sites
* How to use HubSpot to convert more social media visitors to leads and customers
This blog post discusses 4 digital marketing audit aspects you probably don’t know about. It will also cover how to put proposals into action, and the benefits of potentially outsourcing parts of your digital marketing audit.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Measuring Digital marketing - ROI & KPIsAnkur Garg
My guest lecture at UC Berkeley, discussing the subject of measuring Digital Marketing efforts. The steps included identifying right metrics/KPIs and building campaigns with high ROI metrics.
Smarter Digital Marketing is the best advertising agency Glasgow that offers effective advertising strategies and SEO services which promote your business and brand.
Gdata provides you Internet Marketing Services like Search Engine Optimization, Email Marketing, SEM which helps you to increase Online Traffic directly to your websites and generate the revenue by converting clicks to sales. Online Marketing helps to increase productivity and Brand Awareness online.
Satish Kumar is an Enterprise Digital Marketing Consultant with over 10 years of experience in SEO, Content Marketing and Social Media. He is currently working with many Indian corporates by providing personalized Digital Strategy through his company Pyrite Technologies.
How to Measure the Success of Your Digital Marketing CampaignTel5
Measuring the success of your digital marketing campaign is important to determine its effectiveness and make data-driven decisions for future campaigns. Here are some points to measure the success of your digital marketing campaign. To know more - https://tel5.com.au/digital-marketing-company-adelaide-australia/
Grow Your Amazon Ebay Sales get eCommerce Business Solution Ali Afaq
• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.
Digital Marketing Interview Questions - For FreshersDigi Futech
In today's digital age, where online presence and brand visibility are crucial for business success, digital marketing plays a pivotal role. It encompasses a wide range of strategies and techniques aimed at reaching a target audience, increasing brand awareness, driving website traffic, and generating leads. For freshers looking to embark on a career in digital marketing, it is essential to be well-prepared for interviews that assess their knowledge, skills, and potential contributions to an organization's marketing efforts. Digital marketing is a dynamic and ever-evolving field that offers exciting career opportunities for freshers.
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
Tips for A Successful Shampoo Marketing Strategy · Tip 1: Understand Your Target Market · Tip 2: Leverage Co-Branding · Tip 3: Utilise Gift-With-Purchase Promos.
1. What is a Digital Audit?
Why your business needs a Digital Marketing Audit?
As a digital marketing consultancy, one of the most integral aspects of liaising with a new client is
the digital strategy. Prior to compiling this strategy, a digital marketing audit is needed.
Some of the components of the digital audit include:
Digital Presence – Does your brand have a presence on relevant social media channels?
Do you have a website? Are you blogging?
Digital Reach – Are you measuring how you rank on industry keywords and phrases across
major search engines? Do you know your Google Page Rank? Are you analysing your
brand’s engagement on Facebook and Twitter? Are you running PPC campaigns?
Content Strategy – Do you have a content strategy in place? How varied is your content?
Are you using text, pictures, videos, etc?
Competitor Research - Can you learn and improve by studying your competitors?
UX – Is your digital set up (the website, social media channels, the content) focused on the
user experience?
Reporting Structure – Do you have goals for influence, engagement and action? What
metrics are being utilized to measure performance? What is the frequency of reporting,
analysis and modification?
Sometimes it can be difficult to know if your online activity is having the effect you desire for your
business.
This is why a Digital Marketing Audit is essential for all successful future online marketing
campaigns. Weaving together the elements of our audit gives you the platform from which to
build a relevant, engaging, profitable and sustainable digital marketing strategy
The Digital Marketing Audit process involves:
*High level review of current website and social media
2. *In depth review of historical analytics
*Identification of key areas of concern
*Presentation of results, key findings and recommendations
The Audit usually takes about 2-3 weeks to complete. Remember, this report is the result of the
our team looking at your site in-depth. Not an automated analysis that’ll just give you two things
that are wrong in your HTML without looking at the overall picture. We will spend over 30hours
on your site finding what’s good and bad and then some more explaining to you in clear prose
what you should do, why you should do it and how you should do it.
To order your Digital Marketing Audit
Please check out our
website
www.digital-marketing-audit.com
Or
Email
info@digital-marketing-audit.com