Making Creativity Happen: Towards a Creative Economy
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Presentation by Carlo Vuijlsteke of Flanders DC for the 7th ERRIN workshop in the European PLACES-project (http://www.openplaces.eu) in Ljubljana (Oct. 26, 2011)
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Making Creativity Happen: Towards a Creative Economy
- 1. Making Creativity Happen Flanders District of Creativity CARLO VUIJLSTEKE – ERRIN PLACES WORKSHOP - OCTOBER 26, LJUBLJANA
- 3. Population in Europe is aging… 1960 > 14 year 65 < year … 2060 > 14 year 65 < year
- 6. Wanted: a new economic model Finland? Prosperity per capita Flanders Innovation driven economy China & India Productivity driven economy Factor driven Strength= Strength= Strength= economy Low cost Efficiency Creativity
- 7. Out of the 6.9 billion people on earth… 36% live in China and India
- 8. By 2020… < 10% > 59% will live in Europe will live in Asia
- 9. More than the factory of the world…
- 11. From a market place to a market space 2.8 million Emails sent every second 140 million Tweets per day
- 13. 3 Crucial questions • “Can a computer do it faster?” • “Can someone overseas do it cheaper?” • “Is what I’m offering in demand in an age of abundance?” - Daniel Pink, A Whole New Mind
- 14. “Human creativity is the ultimate economic resource” - Richard Florida, Rise of the Creative Class
- 15. One way of innovation… Science/Technology New product
- 16. More ways of innovation… Science Technology • New product • New service • New process Creativity • New business model Culture Society • New answers Arts Market • …
- 21. The role of cities and regions
- 22. WHAT DO WE DO?
- 23. Our mission Make Make creative entrepreneurial Flanders more Flanders more entrepreneurial creative
- 24. Target groups CREATIVE REGION Policy Set the framework Organisation Allow & support creativity Individual Think creative
- 25. Activities Research Inspire Activate
- 26. Build knowledge Scientific research on entrepreneurial creativity
- 27. Inspire Inspiring Events & Talks
- 28. Activate Generate creative ideas Create awareness
- 29. Activate Coworking space Coworking network
- 30. Activate Creative Tools
- 31. Creative Industries One strategy I-POD Stimulate entrepreneurship I-CREATIV E Enhance Crossovers
- 33. Districts of Creativity Network
- 34. Reverse mission
- 35. CREATIVE TOOLS Last November the Creative Tools project was launched by Flanders DC together with CIDA, Chamber of Commerce of Terrassa and Creative Tampere. This Leonardo da Vinci transfer of innovation project wants to address two subjects: How can you make the entrepreneurial class more creative? How can you make the creative class more entrepreneurial?
- 36. EXPERIENCE BASEDthe toolbox Goodies for BUSINESS DEVELOPMENT Provide local and regional public sector business consultants with knowledge of and insight into creative business approaches and the dynamics of experience-based business development Enable business consultants to support and inspire local companies to bringing creative approaches into the company, its marketing and product development processes.
- 37. Thank you! Carlo Vuijlsteke Project Manager – Creative Industries Carlo.vuijlsteke@flandersdc.be Twitter: @cvuijlst