Cross Innovation:Short StudyJesse Belgrave & Joana SeguroRome5 July 2012
What is Cross Innovation?1.   ‘Co-operation between different sectors that would not normally work     together to address...
Sector DefinitionsCultural & Creative                             Growth &Industries                            Traditiona...
Challenges for Traditional SectorsTechnology      Globalisation   Consumers             New Growth Sectors
A case for the Creative Economy  Places        Growth       Innovation
Different manifestations of Cross Innovation1.   Individuals/entrepreneurs via enterprise activities2.   Universities & Re...
Global Case StudiesBrokerageSpacesCulture-ledFinance
TED           What                                 Who   Sharing ideas globally                    TED Charity   Initiatin...
FabLabs         What                    Who     Global Networks        MIT & local Consortia    Community access        Sc...
Spacemakers           What                              Who     Regeneration of Spaces                  CouncilsArtists Wo...
Kickstarter            What                         Who   Crowd-funding for creatives     Creators (all disciplines)     R...
SummaryBrave new worldEverywhere, varied & scattered, not branded CrossInnovationDefining and mapping growth sectors & cre...
Cross Innovation: Short Study Jesse Belgrave & Joana Seguro (Rome, 5 July 2012)
Cross Innovation: Short Study Jesse Belgrave & Joana Seguro (Rome, 5 July 2012)
Cross Innovation: Short Study Jesse Belgrave & Joana Seguro (Rome, 5 July 2012)
Cross Innovation: Short Study Jesse Belgrave & Joana Seguro (Rome, 5 July 2012)
Cross Innovation: Short Study Jesse Belgrave & Joana Seguro (Rome, 5 July 2012)
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Cross Innovation: Short Study Jesse Belgrave & Joana Seguro (Rome, 5 July 2012)

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The Project Cross Innovation is designed to create bridges between the creative industries and other sectors. This project is co-financed by the European Regional Development Fund and made possible by the INTERREG IVC programme.

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  • Cross Innovation: Short Study Jesse Belgrave & Joana Seguro (Rome, 5 July 2012)

    1. 1. Cross Innovation:Short StudyJesse Belgrave & Joana SeguroRome5 July 2012
    2. 2. What is Cross Innovation?1. ‘Co-operation between different sectors that would not normally work together to address key challenges’2. ‘I’m interested in how to connect the bohemian and entrepreneurial parts of the city’3. ‘A system of knowledge exchange to get information across about innovation and creativity in a city’4. ‘It’s about new products, services and systems… the added-value the creative industries can bring to other sectors’5. ‘It’s about culture-led innovation leading to social outcomes with a strong community focus’
    3. 3. Sector DefinitionsCultural & Creative Growth &Industries Traditional SectorsPerforming Arts High-Value ServicesVisual Arts Creative industriesHeritage Digital ScienceFilm & Video marketing TechnologyMusic Media EnergyComputer Games Entertainment MedicalPublishing Social Media Public SectorBooks Software LogisticsTV & Radio Tourism Food/FlowersArchitecture Cooking ManufacturingDesign ? ConstructionAdvertising Heavy industryCrafts TradeFashion Public Admin
    4. 4. Challenges for Traditional SectorsTechnology Globalisation Consumers New Growth Sectors
    5. 5. A case for the Creative Economy Places Growth Innovation
    6. 6. Different manifestations of Cross Innovation1. Individuals/entrepreneurs via enterprise activities2. Universities & Research Councils via multi-disciplinary teaching and research3. Direct collaborations between creative and non-creative businesses4. Government and third sector development interventions5. Community-based initiatives with focus on participation6. Multi-nationals via internal R&D and Open Innovation activities
    7. 7. Global Case StudiesBrokerageSpacesCulture-ledFinance
    8. 8. TED What Who Sharing ideas globally TED Charity Initiating conversations TED Community Connecting across disciplines Sponsors and Donors Global audience How Result Global conferences A global network Digital platform Knowledge exchange TED Prize Nurturing global ideas on a local level TED Fellows Change agents TEDx Local events Finance TED Salons Innovative Ideas
    9. 9. FabLabs What Who Global Networks MIT & local Consortia Community access Schools, Universities, State of the Art labs Communities, entrepreneurs How Result Spaces Empowerment Networks Inclusive Cross pollination Entrepreneurial culture Workshops Work skills Charter Community cohesion FabAcademy IP/Businesses
    10. 10. Spacemakers What Who Regeneration of Spaces CouncilsArtists Working with Communities Private Landlords Brokering between worlds Artists Community How Result Opening Closed Shops Active and engaged communities Brainstorming Regeneration of urban areas Co-creation Bounding of Communities Gatherings Legacy PR/Promotion
    11. 11. Kickstarter What Who Crowd-funding for creatives Creators (all disciplines) Remove barriers/risks Backers Finance Fans Audiences VCs How Result Internet New economic model for arts Social media Sustainable Intermediary role Commercial/non-commercial Rules of engagement 270m pledged Direct to fans 62,000 projects Video pitches 10k average project
    12. 12. SummaryBrave new worldEverywhere, varied & scattered, not branded CrossInnovationDefining and mapping growth sectors & creativeindustriesPioneers of this spaceBe innovative, creative and set local priorities within aEuropean context

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