India starts up –walkabout notes                    Rajiv Prakash                    X Media Labs - Global Media Ideas    ...
A start-up journey…             Interactions, travels …             400+            Start-ups & entrepreneurs             ...
Conversation starter …• Entrepreneurship in India – a macro view• Observations about start-up models in India• An idea abo...
Aspiration drives a billion Indians 5
The entrepreneur is India’s new role model 6
Start-ups are creating or reshaping a diverse set of sectors         Housing                               Alternative Ene...
US$1                     US$140+                      14%    trillion                     billionTotal Indian market      ...
With $1TN growth projected in 10 years, the domestic consumptionsector is a start-up favoriteThe Sharma  Family  Our first...
Profiling Start-Ups11
Nature of start-up innovation     Unknown means to achieve known outcomes12
“Jugaad” innovation13
14
Product and the Platform based start-ups emerge      Infosys        TCS      inMobi     Fusion Charts   Reverie      Wipro...
India emerging as a global hub for Social Enterprises          Urban Poverty             Rural Poverty 16
Ripples of entrepreneurship – start-ups create new self-employment driven businesses at the edgeA State Bank ofIndia bankb...
Self-employedsolar lamp salesperson for ruralIndia18
Goli Vada Pav” – Franchisee stores in     Coimbatore, Bangalore and Aurangabad19
One StopPhysical-OnlineShop for alltickets withrented prepaidcards  20
Digital Wellbeingprofessionals forthe masses  21
Digital Wellbeingprofessionals forthe masses  22
“Reverse Innovation”23
“Reverse Innovation”US$200 Baby Warmer replaces   Portable ECG at 10% cost ofUS$5000 product               standard produc...
“Reverse Innovation”Rice Husk based Power Generation   Sturdy, low cost solar powered light25
10 key challenges facing start-ups in India1. Achieving scale and learning to     6. Product mindset still evolving   thin...
Start-Ups & Global Corridors27
Start-ups are globally connected organisms –Victor Hugo was right                                                Entrepren...
Global corridors, through the Indian diaspora and universityconnections, link Indian start-ups to resources and markets Co...
Example: Greenlight Planet, a solar-powered lightingstart-up                          Venture Capital       Co-founder,   ...
Another example of a start-up global partnership     Winning team : Kolkata Knight Riders (KKR)     Team nationalities : A...
India and Australia have strong complementarities –Start-ups increase, accelerate and innovate theconnections             ...
Indo-Australian start-up corridor - a world of possibilitiesto be discovered for start-ups in both nations        Time to ...
A new innings …                                “ … We (Australia and India) share something else other than               ...
Let’s talk …• Entrepreneurship in India• Observations about start-up models in India –• Cross-border start-up connections•...
Digital/ e-                Start-ups /                Enterprise Digital                Start-up     Commerce             ...
India starts up –walkabout notes                    Rajiv Prakash                    X Media Labs - Global Media Ideas    ...
Upcoming SlideShare
Loading in …5
×

India Starts Up - Journey Note

667 views

Published on

Learnings, observations and notes from my 2011-12 journey with start-ups. Presentation made the X Media Labs, Sydney June 2012 event. This deck also covers thoughts on cross border corridors connecting start-ups and start-up collaboration opportunities between India and Australia.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
667
On SlideShare
0
From Embeds
0
Number of Embeds
63
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

India Starts Up - Journey Note

  1. 1. India starts up –walkabout notes Rajiv Prakash X Media Labs - Global Media Ideas Vivid Sydney June 8, 2012 @rajivprakash rajiv@nextin.biz1
  2. 2. A start-up journey… Interactions, travels … 400+ Start-ups & entrepreneurs 43 Ecosystem players 18 VCs and incubators2011 Start 5 Countries2 10 Indian cities
  3. 3. Conversation starter …• Entrepreneurship in India – a macro view• Observations about start-up models in India• An idea about cross-border start-up connections4
  4. 4. Aspiration drives a billion Indians 5
  5. 5. The entrepreneur is India’s new role model 6
  6. 6. Start-ups are creating or reshaping a diverse set of sectors Housing Alternative Energy Microfinance Logistics Engineering Pharma Biotech eCommerce Marketing Payments Chemicals Media Infrastructure Hospitality Gaming Transport Food Agriculture Entertainment Retail Mobile Business Education Health Waste Services Services Defence Management Sports Advertising Tourism Business Software Skills Development Tech services7
  7. 7. US$1 US$140+ 14% trillion billionTotal Indian market Market capitalisation capitalisation created by start-ups established between 1995-20108
  8. 8. With $1TN growth projected in 10 years, the domestic consumptionsector is a start-up favoriteThe Sharma Family Our firstexperiences diary – 2013-15 9
  9. 9. Profiling Start-Ups11
  10. 10. Nature of start-up innovation Unknown means to achieve known outcomes12
  11. 11. “Jugaad” innovation13
  12. 12. 14
  13. 13. Product and the Platform based start-ups emerge Infosys TCS inMobi Fusion Charts Reverie Wipro Cognizant Billdesk Dimdim Capillary Martjack Slideshare Zoho Offshore based IT Products and Platform-based services businesses 15
  14. 14. India emerging as a global hub for Social Enterprises Urban Poverty Rural Poverty 16
  15. 15. Ripples of entrepreneurship – start-ups create new self-employment driven businesses at the edgeA State Bank ofIndia bankbranchreimagined byEko 17
  16. 16. Self-employedsolar lamp salesperson for ruralIndia18
  17. 17. Goli Vada Pav” – Franchisee stores in Coimbatore, Bangalore and Aurangabad19
  18. 18. One StopPhysical-OnlineShop for alltickets withrented prepaidcards 20
  19. 19. Digital Wellbeingprofessionals forthe masses 21
  20. 20. Digital Wellbeingprofessionals forthe masses 22
  21. 21. “Reverse Innovation”23
  22. 22. “Reverse Innovation”US$200 Baby Warmer replaces Portable ECG at 10% cost ofUS$5000 product standard product24
  23. 23. “Reverse Innovation”Rice Husk based Power Generation Sturdy, low cost solar powered light25
  24. 24. 10 key challenges facing start-ups in India1. Achieving scale and learning to 6. Product mindset still evolving think big 7. Capital – availability, cost and2. Quality entrepreneur supply investor – investee relations3. Risk taking culture low, low 8. Lack of large corporate tolerance for failure connections and lack of4. Weak domestic market acquisition culture economics 9. Limited access to senior and5. Limited global vision (outcome of experienced talent domestic focus) 10. Poor readiness for exit26
  25. 25. Start-Ups & Global Corridors27
  26. 26. Start-ups are globally connected organisms –Victor Hugo was right Entrepreneur Design Incubator Entrepreneur Services Capital Market Production28
  27. 27. Global corridors, through the Indian diaspora and universityconnections, link Indian start-ups to resources and markets Country Entre- Capital Concept Produc- Market Talent Incubate Acqui- preneur tion sition US China UK Germany Singapore Israel South Africa Japan UAE / GulfCountries connected to “start-up India” and areas of engagement(illustrative, not exhaustive) 29
  28. 28. Example: Greenlight Planet, a solar-powered lightingstart-up Venture Capital Co-founder, Angel funding Design, Production Co-founder, Start up, Market Market, Context30
  29. 29. Another example of a start-up global partnership Winning team : Kolkata Knight Riders (KKR) Team nationalities : Australia, Bangladesh, England, India, Netherlands, New Zealand, Pakistan, South Africa, West Indies31
  30. 30. India and Australia have strong complementarities –Start-ups increase, accelerate and innovate theconnections Creative Creative Sector Sector Medical Consumer History Tech demand Product Cricket Entertainment Social dvlpt Enterprises Sports Trade Tourism Frugal Consumer Education product dvlpt Diaspora Event Research …?? Services mgmt Event Water mgmt 32
  31. 31. Indo-Australian start-up corridor - a world of possibilitiesto be discovered for start-ups in both nations Time to market Investment, Cost, Risk More for less Capital Access Markets, IP Distribution Co-create Access to Access to skills and products expertise & services33
  32. 32. A new innings … “ … We (Australia and India) share something else other than cricket. Before they played the first Test match against each other, Indians and Australians fought wars together, on the same side. In Gallipoli, where, along with the thousands of Australians, over 1300 Indians also lost their lives. In World War II, there were Indian and Australian soldiers in El Alamein, North Africa, in the Syria-Lebanon campaign, inRahul Dravid, Former Captain Burma, in the battle for Singapore. Before we wereof the Indian Cricket team,“Bradman Oration”, Canberra - competitors, Indians and Australians were comrades. ….”Australia, 201135
  33. 33. Let’s talk …• Entrepreneurship in India• Observations about start-up models in India –• Cross-border start-up connections• Your ideas, views?36
  34. 34. Digital/ e- Start-ups / Enterprise Digital Start-up Commerce Entrepreneurship Transformation corridorsHelping offline • Scaling up: • Discovery Workshops • Assistance in cross-businesses succeed • Business mentoring – identifying digital country start-uponline: • Strategy and business transformation collaboration for• Online Strategy & plan review opportunities cross- access to markets Model Design • Performance function, pan- or resources• Opportunity Discovery management enterprise • Clients include start- and Planning • Organisation • Design and program ups, investor Workshops strengthening management of networks and• Execution Mentoring • Business development digital opportunities - investment• Partner Selection and alliances commerce, customer promotion agencies• Loyalty, customer • Distribution and sales service, marketing, service & digital channel development supply chain, etc. marketing integration • Exit advisory • Early stage start-up clinic and executive support
  35. 35. India starts up –walkabout notes Rajiv Prakash X Media Labs - Global Media Ideas Vivid Sydney June 2012 rajiv@nextin.biz38

×