2. WHO WE ARE
‣ FSB Associates is a leading
digital marketing agency,
experienced in promoting
CEOs, authors, doctors,
consultants and other experts.
2
3. OUR GOAL
‣ Execute a digital branding
strategy for each expert
customized for their
audience.
3
4. CONTEXT
‣ “In today’s socially connected
world, our reputations have
become global, making our
brands more important than
ever.” Fauzia Burke
4
5. STRATEGY
‣ Develop a long-term strategy
for digital engagement and
help our clients build
community through social
media and digital tools.
5
6. PHASE 1
‣ Design. Create or optimize
digital assets: Website,
Mailing List/Newsletter, and
Social Media.
6
7. PHASE 2
‣ Engagement. Develop a
content plan and begin
engagement. Post blogs,
content/graphics on social
media and send newsletters.
7
8. PHASE 3
‣ Visibility. Once the community
is receptive, launch an online
publicity campaign for greater
exposure and take the
personal brand to the next
level.
8
9. PHASE 4
‣ Success. Once you build trust
with your audience, you can
monetize (sell) your expertise,
stories and advice.
9
10. EXPECTATIONS
‣ Higher sales of books and
other content, increase in
website traffic, growth in
social media, paid speaking
engagements, more clients/
customers.
10
11. FSB Associates, Digital Branding Experts
www.fsbassociates.com
908-204-9340
Offices in
Basking Ridge, NJ and Carlsbad, CA
11
Fauzia, John, Leyane, Anna & Courtney