ContentMarketingBuilding & Implementing Your New Strategy!by Fauzia BurkeFounder & President@FauziaBurkeTuesday, May 28, 13
HousekeepingMy handle: @FauziaBurkeHashtag: #BEA13CMwww.fsbassociates.com/bea13Tuesday, May 28, 13
ContentMarketingBuilding & ImplementingYour New Strategy!Tuesday, May 28, 13
Content Marketing@FauziaBurke #BEA13-FSBWhy? What? How?Tuesday, May 28, 13
@FauziaBurke #BEA13-FSBWhy Do It?Tuesday, May 28, 13
Why Do It?@FauziaBurke #BEA13-FSBShowDevelopExpandGrowImproveTuesday, May 28, 13
What Is It?@FauziaBurke #BEA13-FSBTuesday, May 28, 13
EntertainInformDelight@FauziaBurke #BEA13-FSBTuesday, May 28, 13
Social MediavsSocial Networking@FauziaBurke #BEA13-FSB{ }Tuesday, May 28, 13
Social Media@FauziaBurke #BEA13-FSBBlogs/ArticleseNewslettersGraphicsInfo-graphicsPresentationsSpeechesGamesVideos/MoviesS...
Social Networking@FauziaBurke #BEA13-FSBgoodreadsFacebookTwitterLinkedInGoogle+tumblrPinterestTuesday, May 28, 13
Strategy@FauziaBurke #BEA13-FSBTuesday, May 28, 13
Before You BeginStep 1@FauziaBurke #BEA13-FSBKnow Your AudienceGet Their PermissionPlan Consistent EngagementDecide on a C...
MailChimpHootSuiteSlideShare iStockPhotoConstantContactWordPress@FauziaBurke #BEA13-FSBToolsTuesday, May 28, 13
Pick the ElementsStep 2@FauziaBurke #BEA13-FSBBlogs eNewsletters Slideshows OtherFacebook Twitter LinkedIn OtherTuesday, M...
Plan the TimingStep 3@FauziaBurke #BEA13-FSBMonthlyYearlyWeeklyDailyTuesday, May 28, 13
SocialNetworksFrequency Content GoalFacebookTwitterLinkedInOtherDaily/Weekly@FauziaBurke #BEA13-FSBTuesday, May 28, 13
SocialMediaFrequency Content GoalBlog/ArticleNewsletterSlideshowOtherWeekly/Monthly@FauziaBurke #BEA13-FSBTuesday, May 28,...
Keep TrackStep 4@FauziaBurke #BEA13-FSBTraffic to BlogsGrowth in Number of FollowersInteraction on Social NetworksRequest ...
AdjustStep 5@FauziaBurke #BEA13-FSBTuesday, May 28, 13
Review Strategy@FauziaBurke #BEA13-FSB1. Review & Set Goals2. Pick Elements3. Plan Timing4. Track Success5. AdjustTuesday,...
Lessons@FauziaBurke #BEA13-FSB{ }Tuesday, May 28, 13
@FauziaBurke #BEA13-FSBBe PatientLet go of ExpectationsTrust the ProcessLearn as you goTuesday, May 28, 13
@FauziaBurke #BEA13-FSBBe Generous!Tuesday, May 28, 13
Thank You!@FauziaBurke #BEA13-FSBTuesday, May 28, 13
Web Publicity & MarketingDigital BrandingConsulting & SpeakingWebsite Development@FauziaBurkewww.fsbassociates.comTuesday,...
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Content Marketing for Authors & Publishers: Building & Implementing Your New Strategy!

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Presentation given by Fauzia Burke during Book Expo 2013

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Content Marketing for Authors & Publishers: Building & Implementing Your New Strategy!

  1. 1. ContentMarketingBuilding & Implementing Your New Strategy!by Fauzia BurkeFounder & President@FauziaBurkeTuesday, May 28, 13
  2. 2. HousekeepingMy handle: @FauziaBurkeHashtag: #BEA13CMwww.fsbassociates.com/bea13Tuesday, May 28, 13
  3. 3. ContentMarketingBuilding & ImplementingYour New Strategy!Tuesday, May 28, 13
  4. 4. Content Marketing@FauziaBurke #BEA13-FSBWhy? What? How?Tuesday, May 28, 13
  5. 5. @FauziaBurke #BEA13-FSBWhy Do It?Tuesday, May 28, 13
  6. 6. Why Do It?@FauziaBurke #BEA13-FSBShowDevelopExpandGrowImproveTuesday, May 28, 13
  7. 7. What Is It?@FauziaBurke #BEA13-FSBTuesday, May 28, 13
  8. 8. EntertainInformDelight@FauziaBurke #BEA13-FSBTuesday, May 28, 13
  9. 9. Social MediavsSocial Networking@FauziaBurke #BEA13-FSB{ }Tuesday, May 28, 13
  10. 10. Social Media@FauziaBurke #BEA13-FSBBlogs/ArticleseNewslettersGraphicsInfo-graphicsPresentationsSpeechesGamesVideos/MoviesSlideshowsWebinareBooksPhotosTuesday, May 28, 13
  11. 11. Social Networking@FauziaBurke #BEA13-FSBgoodreadsFacebookTwitterLinkedInGoogle+tumblrPinterestTuesday, May 28, 13
  12. 12. Strategy@FauziaBurke #BEA13-FSBTuesday, May 28, 13
  13. 13. Before You BeginStep 1@FauziaBurke #BEA13-FSBKnow Your AudienceGet Their PermissionPlan Consistent EngagementDecide on a Call to ActionLearn the ToolsTuesday, May 28, 13
  14. 14. MailChimpHootSuiteSlideShare iStockPhotoConstantContactWordPress@FauziaBurke #BEA13-FSBToolsTuesday, May 28, 13
  15. 15. Pick the ElementsStep 2@FauziaBurke #BEA13-FSBBlogs eNewsletters Slideshows OtherFacebook Twitter LinkedIn OtherTuesday, May 28, 13
  16. 16. Plan the TimingStep 3@FauziaBurke #BEA13-FSBMonthlyYearlyWeeklyDailyTuesday, May 28, 13
  17. 17. SocialNetworksFrequency Content GoalFacebookTwitterLinkedInOtherDaily/Weekly@FauziaBurke #BEA13-FSBTuesday, May 28, 13
  18. 18. SocialMediaFrequency Content GoalBlog/ArticleNewsletterSlideshowOtherWeekly/Monthly@FauziaBurke #BEA13-FSBTuesday, May 28, 13
  19. 19. Keep TrackStep 4@FauziaBurke #BEA13-FSBTraffic to BlogsGrowth in Number of FollowersInteraction on Social NetworksRequest for InformationSalesTuesday, May 28, 13
  20. 20. AdjustStep 5@FauziaBurke #BEA13-FSBTuesday, May 28, 13
  21. 21. Review Strategy@FauziaBurke #BEA13-FSB1. Review & Set Goals2. Pick Elements3. Plan Timing4. Track Success5. AdjustTuesday, May 28, 13
  22. 22. Lessons@FauziaBurke #BEA13-FSB{ }Tuesday, May 28, 13
  23. 23. @FauziaBurke #BEA13-FSBBe PatientLet go of ExpectationsTrust the ProcessLearn as you goTuesday, May 28, 13
  24. 24. @FauziaBurke #BEA13-FSBBe Generous!Tuesday, May 28, 13
  25. 25. Thank You!@FauziaBurke #BEA13-FSBTuesday, May 28, 13
  26. 26. Web Publicity & MarketingDigital BrandingConsulting & SpeakingWebsite Development@FauziaBurkewww.fsbassociates.comTuesday, May 28, 13

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