The document outlines steps for building and implementing a content marketing strategy. It discusses why organizations should implement a content marketing strategy, what content marketing is, and provides a five-step process for creating a strategy. The five steps include: 1) understanding your audience, 2) selecting content elements like blogs and social networks, 3) planning content timing, 4) tracking success metrics, and 5) adjusting the strategy based on results. The presentation emphasizes the importance of patience, managing expectations, trusting the process, and learning as the strategy is implemented.
13. Before You BeginStep 1
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Know Your Audience
Get Their Permission
Plan Consistent Engagement
Decide on a Call to Action
Learn the Tools
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19. Keep TrackStep 4
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Traffic to Blogs
Growth in Number of Followers
Interaction on Social Networks
Request for Information
Sales
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