This shows how important Social Media is to any business and some of the compelling reasons why they need to get involved.

1. Why
Social Media
Matters?
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2. OVERVIEW
Which of the following have you used in the last
10 days?
• Facebook
• YouTube
• Blogs
• LinkedIn
• Twitter
• Flickr
• Newsfeeds
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3. What can Social Media do for you business
A new and active touchpoint to communicate with your customers
A platform to spread and share your Brand message and values
A 2-way channel to allow your customers to engage with your Brand
A less formal communications channel to connect with real people
Platform to engage with customers and turn them into Brand Advocates
Influence customers and encourage them to make Social Recommendations of your
brand to their personal networks
Provide real measurable returns on your marketing investments
The most popular platform on the Internet today
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4. What Social Media is Not
Not a 1 way channel for broadcasting your offers, discounts and print advertising
Not a one-off activity - It needs to be planned, executed and monitored
Is not a FAD - its here to stay!
Is not just for large companies - everyone wants to
Social Media is not FREE
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5. Introduction
Real World Experience
‣ Bacardi Facebook Campaign
Build FB Photo contest and manage Campaign
‣ Casio Facebook Pages
Manage FB Pages, Campaigns and Contests
‣ Dumex Singapore
Build custom FB apps and Contests
‣ Creately.com
Digital Marketing for a successful SaaS Product used by
over 100,000 people around the world.
‣ Krish The Restaurant
Digital & Social Strategy
‣ UrbanJourney.com
Social Strategy and manage Social Media presence

6. What makes Construct different?
‣Data Driven approach with Measurable ROI
‣Certified Partners to Google and Inbound Marketing
in Analytics, Conversions and Adwords
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7. Bacardi
Facebook
Campaign
- Facebook Fan Page Creation
and Management
- Facebook Contest Development
- Social Ads
- Customer Engagement
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8. Casio
G-Shock
Facebook
- Content Planning and
Engagement
- Custom Landing pages
- Social Ads
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9. UrbanJourney
Social Media
- Social Media Consulting
- Content Planning and Writing
- Facebook, Twitter, Blog
- Monitoring and User Engagement
- Social Ads
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10. Krish
Digital
Marketing
- Digital Strategy Audit
- Social Media Consulting
- Social Apps Integration
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11. Service Offering
Package
- Social Media Content Strategy
- Facebook and Twitter Management and Monitoring
- Customer and Influencer Engagement
- Monthly Reporting
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