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Portfolio Advertising, Branding, Digital Marketing & Social Media

Certified Digital Marketer/ Social Media Specialist/ Content Manager/ Key Speaker at Pygma Communication
Feb. 8, 2013
Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
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Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
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Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
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Portfolio Advertising, Branding, Digital Marketing & Social Media
Portfolio Advertising, Branding, Digital Marketing & Social Media
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Portfolio Advertising, Branding, Digital Marketing & Social Media

  1. Table of Contents About My Career Objectives ..................................2 Written piece about Social Media Marketing ....... 3 Written piece about winning an award @Ogilvy .... 4 Blog posts & Facebook Page Animation................ 5 Collage Brands @OgilvySA ....................................6 Print Design.............................................................. 7 Business Card Social Media ......................... 7 Poster Vodacom Ad campaigns ................... 8 T-Shirt & Logo Design .......................................... 10 My Own SPEC ADS (Beat Ad Campaign) .......... 11 Transport Media & Bus Shelter Ads ......... 11 Poster & Banner & Outdoor Ads .............. 12 Advertising Award Top Achiever Certificates.... 13 Extra Creative CV Social Media Facebook......... 14 Extra Creative CV Poster Super Candidate ....... 15 Declaration of Authenticity .................................. 16 1
  2. About My Career Objectives About My Career Objective Who I am, what I’m doing, and who I want to Be WELCOME TO MY PORTFOLIO. My name is Manou Molosa, I’m a Content Manager, Social Media Specialist, & a Key Speaker. I’m Bilingual both in English and French; passionate about marketing and I’m fan of Advertising. My passion for languages, and cultures led me to travel around the world in order to diversify my educational and work background. I spend my days thinking about how to build brands and dreaming up ideas that I turn into global integrated campaigns for companies across multiple channels. I’m constantly keeping in touch on last trends, particularly with subscription to BIZCOMMUNITY, advantage & Advertising Age magazine and program. My professional goal is to join a team where I can obtain a position in order to build the brand and the status of the company. When you live in the world of Ad-Marketing-Communication, opportunities have no limits. In complement to my studies, I wish to develop and make advantage of my skills in consulting. You can browse my portfolio for a preview of my work to: Written Piece about Social Marketing, | Written piece about winning an award @Ogilvy| Blog & Facebook Animations| Collage Brand @OgilvySA| Print Design | My Own SPEC ADS| Be sure to read the testimonials from some of my former employers and lecturers. If you are interested in me, please feel free to contact me on +27 79 54 98 167 or email me at manoumols2@yahoo.fr I’m always ready to learn, help, and gain more experiences. You can find me on: LinkedIn, Facebook, Twitter, Doyoubuzz, Blogger, MySpace, Slideshare, Pinterest, Deviant Art, Behance, WordPress, and YouTube. 2 www.doyoubuzz.com/manou-molosa
  3. Written piece about Social Media Marketing The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing. Social media is a term that defines marketing that is done via social networks, such as online communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients. These sites are used to publicize, make sales, create connections between the business and target market, and to handle customer service. Some common tools used to perform social media marketing are Twitter, Facebook, LinkedIn, Flickr, Pinterest, and YouTube. The three main aspects of social media to marketing are firstly, it creates a buzz and attracts readers with catchy and impressive messages. This buzz spreads through the Internet through contact between users who in turn pass it on to their own contacts. Within moments, these messages spread like wild fire. Another aspect is that it gathers all fans of a brand or company together and allows them to interact with one another, create an identity and communicate their interest for this brand or set of products. It is also based on online conversations that cater around the business, and brings together current and potential customers. Their loyalty would also in turn promote one’s brand and raise awareness amongst other possible clients. In conclusion, Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plan. Social media hence the hence the ability to play a huge hand in this shift of ideologies and changing the rules of traditional media. 3
  4. Writing piece: Winning an Award @Ogilvy You want to start your career in advertising??? One advice: “START IT WITH A SPIRIT TO WIN AWARDS & TROPHEES”. Ok well said! There are only those who don’t win awards who are the ones who criticize. Getting an award is the way to get recognition in the industry. Ogilvy is the number one and the largest ad agency in South Africa who won the majority of Lions at Cannes international Festival of Advertising. Now the question is what does it take to get a Lion at Cannes International Festival of Advertising? We attended the Ogilvy Open day in Johannesburg (South Africa) at its head office in order to understand how to win an award of this calibre. As David Ogilvy, founder of Ogilvy & Mather Worldwide said: A CREATIVE ADVERTISING ALWAYS SELL. We found out the secret during the Open day: in fact it’s all about the BIG IDEA. David Ogilvy was more inflexible as an advocate of fertile inventiveness. “Unless your campaign contains a Big Idea, he said it will pass like a ship in the night. In the modern world of business it is useless to be creative unless you can sell what you create”. Ogilvy & Mather still the number one ad agency in South Africa and in the African continent; one of its biggest clients are: KFC, Audi, DSTV… (See more on http://ogilvy.co.za ) Through its specialty units, the agency provides a comprehensive range of marketing services, including advertising; public relations and public affairs; branding; and Social media marketing. Ogilvy offers graduate recruitment programs and internships to students and those who are passionate in advertising industry and those who like building brand; be creative, and have a Big Idea; remember “It takes a big idea to attract the attention of customers and get them to buy your Product. Unless your advertising contains a Big Idea, it will pass like a ship in the Night”. Do you have the Big Idea to join the number one ad agency? Be part of Ogilvy Community by bringing your Big Idea. START YOUR CAREER BY WINNING AN AWARD WITH OGILVY & MATHER Like Ogilvy & Mather South Africa: http://facebook.com/ogilvysa (Ogilvysa) Follow Ogilvy & Mather South Africa: http://twitter.com/ogilvysa (@ogilvysa) http://manoumolosa.blogspot.com/2012/10/winning-award-ogilvy.html 4
  5. Blog posts & Facebook Animation Advertising & Marketing Blog Page www.manoumolosa.blogspot.com MTN Football Facebook Page www.facebook.com/mtnfootball 5
  6. Collage Brands @OgilvySA Collage Brands Collage @OgilvySA 1 http://pinterest.com/manoumols/collage-ogilvysa/ http://pinterest.com/manoumols/collage-ogilvysa/ Collage @OgilvySA 2 Collage @OgilvySA 3 http://pinterest.com/manoumols/collage-ogilvysa/ http://pinterest.com/manoumols/collage-ogilvysa/ 6
  7. Print Design Business Card Social Media (Front) Business Card Social Media (Back) 7
  8. Poster Vodacom Superstar  Year: 2010  Company: Vodacom Congo  Agency: Pygma Ogilvy  Project Campaign: Vodacom SuperStar  Campaign objective: To create an awareness  Guest Artist Associated: AKON  Media: TV, Outdoor, Print, Radio & Social Media http://pinterest.com/manoumols/vodacom-superstar-campain/ Poster Vodacom VOVA Jusk’A Fatiguer  Year: 2009  Company: Vodacom Congo  Agency: Pygma Ogilvy  Project Campaign: Vodacom VOVA Jusk’A Fatiguer  Campaign objective: To increase Vodacom sales  Media: TV, Outdoor, Print & Radio http://pinterest.com/manoumols/vodacom-superstar-campain/ 8
  9. Poster College Campus Facebook Party  Year: 2011  Company: College Campus South Africa  Agency: Freelance/ Adverplus  Project Campaign: College Campus Facebook Party  Campaign objective: To create an awareness & Engagement  Media: Print & Social Media (Facebook & Twitter) Poster College Campus Open Day  Year: 2011  Company: College Campus South Africa  Agency: Freelance/ Adverplus  Project Campaign: College Campus Pretoria Open Day  Campaign objective: To create a Buzz & advertise new courses  Media: Outdoor, Print & Social Media (Facebook & Twitter) 9
  10. T-Shirt & Logo Design T-Shirt Vodacom T-Shirt College Campus Akon Superstar Facebook Party Logo Adverplus Logo Advercom 10
  11. My Own SPEC ADS (Beat Ad campaign) Beat Transport Media Ad http://www.behance.net/gallery/Get-Your-BEAT-Awareness-Campaign/4628611 Beat Bus Shelter Ad Beat Billboard Ad http://www.behance.net/gallery/Get-Your-BEAT-Awareness-Campaign/4628611 11
  12. Beat poster & Banner Ad http://www.behance.net/gallery/Get-Your-BEAT-Awareness-Campaign/4628611 Beat Outdoor/Billboard Ad http://www.behance.net/gallery/Get-Your-BEAT-Awareness-Campaign/4628611 12
  13. Advertising Award Top Achiever certificates Advertising Top Achiever 2011 & 2012 13
  14. Extra Creative CV Social Media Facebook Page Manou Molosa 556 CELL C KFC Unilever Posting as Manou Molosa Maggs on Media http://pinterest.com/manoumols/cv-poster/ 14
  15. Extra Creative CV Poster Super Candidate http://about.me/manoumolosa/ 15
  16. Declaration Of Authenticity I, MANOU MOLOSA, hereby declare that the portfolio and any evidence included therein have been completed by me. 08th February 2013 SIGNATURE DATE Manou Molosa is also a Key speaker, consultant, digital marketer and an internationally recognized account executive and marketing blogger who presents keynote speeches and participates on expert panels on advertising, and digital marketing including social media. His blog is read in over 115 countries. His presentations are currently ranked as one of the top topic in the top marketing Group on the professional network Linkedin according to the highly respected and globally recognized South Africa Marketing Association. He currently has over 10,000 followers on various social networks like Facebook, Twitter, Linkedin, and Youtube. The focus of his Keynote presentations and speeches is helping personal and company brands in South Africa and internationally to understand how to participate, engage and optimize their online presence in a digital world. 16
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