Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
DIGITAL
BRANDING
“If you don’t invest in your brand, no one else will either”

Fauzia Burke, Founder and President
1
WHO WE ARE
‣ FSB Associates is a leading
digital marketing agency,
experienced in promoting
CEOs, authors, doctors,
consul...
OUR GOAL
‣ Execute a digital branding
strategy for each expert
customized for their
audience.
3
CONTEXT
‣ “In today’s socially connected
world, our reputations have
become global, making our
brands more important than
...
STRATEGY
‣ Develop a long-term strategy
for digital engagement and
help our clients build
community through social
media a...
PHASE 1
‣ Design. Create or optimize
digital assets: Website,
Mailing List/Newsletter, and
Social Media.
6
PHASE 2
‣ Engagement. Develop a
content plan and begin
engagement. Post blogs,
content/graphics on social
media and send n...
PHASE 3
‣ Visibility. Once the community
is receptive, launch an online
publicity campaign for greater
exposure and take t...
PHASE 4
‣ Success. Once you build trust
with your audience, you can
monetize (sell) your expertise,
stories and advice.
9
EXPECTATIONS
‣ Higher sales of books and
other content, increase in
website traffic, growth in
social media, paid speaking...
FSB Associates, Digital Branding Experts

www.fsbassociates.com
908-204-9340
Offices in 

Basking Ridge, NJ and Carlsbad, ...
Upcoming SlideShare
Loading in …5
×

Digital Branding

1,250 views

Published on

“In today’s socially connected world, our reputations have become global, making our brands more important than ever.” Fauzia Burke

Published in: Marketing
  • Be the first to comment

Digital Branding

  1. 1. DIGITAL BRANDING “If you don’t invest in your brand, no one else will either”
 Fauzia Burke, Founder and President 1
  2. 2. WHO WE ARE ‣ FSB Associates is a leading digital marketing agency, experienced in promoting CEOs, authors, doctors, consultants and other experts. 2
  3. 3. OUR GOAL ‣ Execute a digital branding strategy for each expert customized for their audience. 3
  4. 4. CONTEXT ‣ “In today’s socially connected world, our reputations have become global, making our brands more important than ever.” Fauzia Burke 4
  5. 5. STRATEGY ‣ Develop a long-term strategy for digital engagement and help our clients build community through social media and digital tools. 5
  6. 6. PHASE 1 ‣ Design. Create or optimize digital assets: Website, Mailing List/Newsletter, and Social Media. 6
  7. 7. PHASE 2 ‣ Engagement. Develop a content plan and begin engagement. Post blogs, content/graphics on social media and send newsletters. 7
  8. 8. PHASE 3 ‣ Visibility. Once the community is receptive, launch an online publicity campaign for greater exposure and take the personal brand to the next level. 8
  9. 9. PHASE 4 ‣ Success. Once you build trust with your audience, you can monetize (sell) your expertise, stories and advice. 9
  10. 10. EXPECTATIONS ‣ Higher sales of books and other content, increase in website traffic, growth in social media, paid speaking engagements, more clients/ customers. 10
  11. 11. FSB Associates, Digital Branding Experts
 www.fsbassociates.com 908-204-9340 Offices in 
 Basking Ridge, NJ and Carlsbad, CA 11 Fauzia, John, Leyane, Anna & Courtney

×